Activity based billing for SugarCRM - Transverse LLC presentation from SUGARCON201212
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The document discusses the evolution of billing models, particularly focusing on activity-based billing and its benefits for businesses, including insights into customer activities and revenue opportunities. It outlines various billing processes and scenarios, emphasizing integration with SugarCRM for improved customer relationship management and billing efficiency. Key elements include personalization, multiple subscription options, and dynamic revenue management to enhance operational effectiveness.
Activity based billing for SugarCRM - Transverse LLC presentation from SUGARCON201212
- 1. YOU CAN BILL FOR THAT? ENRICHING THE VALUE OF SUGARCRM Chris Couch, COO and Co-Founder, Transverse powered by The Leaders in Activity-Based Billing
- 2. THE BILLING EVOLUTION Industry Vertical Solutions Subscription Economy Customer Economy $10 Million + $4 Billion + 49% of SMBs cost to implement contracted billings bill by activity Billing 1.0 Billing 2.0 Billing 3.0 •Robust •Cloud-based •Builds on Billing 2.0 •Expensive •Affordable •Designed for activity-based •Not cloud-based •Solution for simple business models •Accessible to large recurring payment problems •See customers’ activities in businesses and management real-time •Accessible to all businesses •Allows for additional revenue streams and business insight powered by ©2012 Transverse LLC V1.1
- 3. ACTIVITY-BASED BILLING: SHOW ME THE MONEY Increase your bottom line. See your customer’s activities in real-time to create new revenue streams and identify critical market trends. powered by ©2012 Transverse LLC V1.1
- 4. Relationship + Activity (Billing 3.0) Business Model Examples powered by Billing and Dynamic Revenue Management
- 5. SUBSCRIPTIONS AND ACTIVITIES One-Time Fee for Subscription Normal Activities: •Per minute (up to hourly & daily Maximum) •Additional per mile after a threshold Infrequent Activities: •Penalties •Assessments powered by ©2012 Transverse LLC V1.1
- 6. SUBSCRIPTION WITH LEVELS + ACTIVITIES Multiple Subscription Options: •Different Products •Different Packages Entitlements: •Allowance of articles •Authorized user powered by Proprietary and confidential. Do not disclose. ©2012 Transverse LLC V1.1
- 7. Activity-Based Billing Processes powered by Billing and Dynamic Revenue Management
- 8. ELEMENTS OF ACTIVITY-BASED BILLING PERSONALIZATION ENTITLEMENTS COMPLEXITY ACTIVITY MANAGEMENT SUBSCRIPTIONS REVENUE OPPORTUNITIES powered by ©2012 Transverse LLC V1.1
- 9. ORDER-TO-CASH & ACTIVITY-TO-CASH PROCESSES analytics powered by Proprietary and confidential. Do not disclose. ©2012 Transverse LLC V1.1
- 10. ORDER-TO-CASH SCENARIO BUSINESS PROCESS BILLING SYSTEM SUPPORT Sign Up • Personal Information • Username / PIN • Driver License Validate Credit Card • Credit Card Charge Signup Fee •Credit Card •Cash Accept Order •Fulfillment Notice •Hold Order Notify warehouse Ship out access card •Add Key Card Identifier to Order •Approve Order •Billing Account Active Welcome Notice •Send Welcome Note powered by 1 Proprietary and confidential. Do not disclose. ©2012 Transverse LLC V1.1
- 11. ACTIVITY-TO-CASHTM SCENARIO BUSINESS PROCESS BILLING SYSTEM SUPPORT Reserve the car Swipe access card •Entitlement request received •Account standing verified Verify customer account •Send entitlement approval Drive car from A to B •Activity event received •Guide event to proper account Car sends activity event •Calculate charges Create and send invoice to Customer •Calculate and render invoice •Send invoice to customer Charge Credit Card •Process credit card powered by 1 Proprietary and confidential. Do not disclose. ©2012 Transverse LLC V1.1
- 12. SugarCRM Integration powered by Billing and Dynamic Revenue Management
- 13. WHERE BILLING FITS Self Signup Invoices Self Service Payments Orders G/L Integration Fulfillment Activities Notifications Service Your Service Balances Usage or Application Events powered by Proprietary and confidential. Do not disclose. ©2012 Transverse LLC V1.1
- 14. SCOPE OF INTEGRATION WITH SugarCRM SERVICING CUSTOMERS •Marketing + Leads •Accounts + Contacts Customer Marketing Sales •Opportunities + Quotes Service •Approvals + Workflow Automation Automation Automation •Support Payments Invoice & Product Order Catalog Details Order MONETIZING RELATIONSHIPS •Accounts AND ACTIVITIES Fulfillment •Subscriptions Order 2 Cash •Activities / Usage Order-to-Cash Activity-to-Cash •Billing & Invoices •Payments •Fulfillment •Accounts Receivables powered by Proprietary and confidential. Do not disclose. ©2012 Transverse LLC V1.1
- 15. HOW IT WORKS API Create Create 1 Product Catalog Billing Account Opportunity Account Create Account Products Products Create Quote Usage Rules Open Balance TRACT 2 module Get Product Details Account 3 Prices/Rates Category Add Products Product List 4 Allowance Orders Change to Add Order “Closed Won” 5 Activities Invoice, Payment, Order Details 1. Create Billing Accounts based on SugarCRM Accounts 4. Create Orders based on Opportunity; Stage = “Closed Won” 2. Products from TRACT into SugarCRM “Product Catalog” 5. Import / read invoice, payment, order detail information once 3. Create Quotes based on Opportunity; add products to Quote created in TRACT powered by Proprietary and confidential. Do not disclose. ©2012 Transverse LLC V1.1
- 16. Questions and Thank You. powered by The Leaders in Activity-Based Billing