Adwords Intro Final
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To optimize an AdWords account, the most important things are to have the user's search query appear precisely in the ad headline, require tightly themed ad groups, bid on all three match types, protect broad matches with negative keywords, test two ads per group, and leave a trail from the query to the ad text to the landing page. Sources of ongoing learning include changes made by competitors, continuous changes by Google including to automatic matching, and reviewing results.
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Adwords Intro Final
- 1. AdWords Interface Data Optimze Keeping Up to Date
- 2. Interface Web AdWords Editor
- 3. Data - What's Going On? Web AdWords Editor
- 4. Data - What's Going On? Web - Reports Tab Google Analytics
- 5. Data - What's Going On? SalesForce for AdWords
- 6. Optimize To optimize an AdWords account the most important thing is Have the user's search query appear as precisely as possible in the headline of the ad text.
- 7. Optimize Query in ad text headline Requires tightly themed ad groups Bid all 3 match types Which bleeds money? Which drive revenue? Protect broad matches with negative keywords Test 2 ads per group Leave a scent trail From the query ...to the ad text ...to the landing page
- 8. Learn Competitors make changes Google continuously changes Automatic Matching
- 10. Learn: Sources
- 11. Learn: Sources
- 12. Learn: Sources
- 13. Learn: Sources
- 14. Learn: Sources
- 15. Results
- 16. Results
- 17. Results
- 18. Results