Tools and analyses in google adwords
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The document discusses several Google Ads tools that can help analyze account performance and optimize campaigns. It describes the My Change History tool, which shows account changes over time and how they impacted metrics. It also outlines tools for measuring conversions, generating keyword ideas, estimating traffic, finding placement opportunities, and diagnosing ad delivery.
Tools and analyses in google adwords
- 1. Tools & Analyses On Ad words BY Abhishek Kumar Rajoria Senior Analyst (BST)
- 2. A tool that lists the changes you've made to your account during the past two years. See details about changes like when you paused your campaign, who added a keyword, and the amounts of your previous budgets. You can view all changes for a particular time period, filter the results by the type of change (such as budget adjustments or keyword edits), or see changes for a particular campaign or ad group. The My Change History tool shows each change within a timeline, mapped to your account data (like impressions, clicks, conversions, clickthrough rate, and cost). Compare your changes with the timeline of performance data to help know which changes may have contributed to changes in your performance. If you've given other people access to your account using their own login, you can also use the tool to see who made certain changes. My Change History
- 3. Maximum cost-per-click (CPC) adjustments made by the Budget Optimizer Ad approval or disapproval Password changes (for security reasons) Your change history doesn't track the following:
- 6. A conversion may be a purchase, but it can also be a call from a mobile phone, a visitor submitting her contact information for an insurance quote, or a prospective buyer downloading a white paper about your company's software capabilities. Or maybe it's a request for more information, or views of a page that features your new product. It's up to you! Conversion What is Conversion ?
- 7. Number of conversions and cost-per-conversion: You can assign monetary values to your conversions when setting up tracking to get detailed revenue information in your reports. Reviewing your total number of conversions and the value of these conversions can help you decide if you should increase your budget or make changes to your ad groups to attract more targeted visitors. Conversion rate: This helps you track how many clicks lead to valuable actions like a sale or signup. The conversion rate listed in your account is the number of conversions divided by the number of ad clicks. Conversions are only counted on Google and our Google Network partners. Keyword conversion data: Conversion Tracking shows you what happens after a customer clicks on your ad -- whether he purchased your product or signed up for your newsletter. By knowing this, you'll also know which keywords are best at encouraging customers to take those actions. Then you can improve your keyword list based on your findings, and make smarter investments in your best keywords. Conversion Information You Can Measure
- 8. With the Keyword Tool, you can build a keyword list that can help you reach your advertising goals. For example, maybe you'd like to drive traffic to your website and increase awareness of your product. You can use the Keyword Tool to identify keyword ideas with high search volume and then build a keyword list with those ideas. Keyword Tool
- 9. Create new ad groups: Get keyword ideas grouped into themes, which can save you the time of manually grouping closely related keywords into different ad groups. Start broad and then get specific: Use the Keyword Tool to experiment with broad keywords, and then you can try more specific keywords. Identify negative keywords: When you search for keyword ideas, you might see keywords that don't really apply to your business. You can add these terms to your ad group as negative keywords to prevent your ad from showing when people search for them. Find keywords and ad groups based on your site content: You can enter the URL of your website, or any site related to your business. Then, our system will scan your pages and give you relevant keyword and ad group ideas. Specify a language and location: You can refine your keyword and ad group results for a particular location and language. Benefits of using the Keyword Tool
- 11. A tool that estimates how well a particular keyword could perform. The Traffic Estimator provides traffic and cost estimates for new keywords before you add them to your campaign and also for keywords that you've already added. When you enter a keyword into the Traffic Estimator, you'll see estimates for your keyword, including search volume, average cost-per-click (CPC) prices, cost per day, and average position. Use this tool to help predict how certain keywords might perform with your targeting options, bids, and other settings. Traffic Estimator
- 13. A tool in your account that can help you find websites and other placements where you might like your ad to appear. Use this tool to find placements in the Display Network that are relevant to your ads. For example, you can find related video placements on YouTube, browse websites within a specific category or about a specific topic, or see if a specific placement on a specific webpage is available in the network. If you find specific sites or other placements that you like, you can add them as managed placements to help your ads appear there. Placement Tool
- 15. What it is The Contextual Targeting Tool automatically builds keyword lists that can be used to show your ads on relevant webpages across the Google Display Network. Tightly-themed keyword lists are the basis of effective contextual targeting, and with the Contextual Targeting Tool, you don't have to build them manually. In minutes, you can build dozens, even hundreds, of keyword lists, scaling your campaign performance while ensuring accurate targeting for your ads. Contextual Targeting
- 16. Why you'd use it Whether you're using text or display ad formats on the Display Network, the Contextual Targeting Tool gets you more clicks and conversions for your campaigns and helps you do it more quickly. This tool lets you build hundreds of ad groups in minutes and instantly scale your campaign performance while ensuring accurate targeting and control over your campaign. Contextual Targeting
- 18. A tool in your account that helps identify why your ad might not be appearing. The tool also shows a preview of a Google search result page for a specific term, helping you see which ads are appearing for your keyword. Use this tool to check the status of your ad for a particular keyword. Once you enter a search term and other criteria like your language and location, the tool will tell you whether your ad is eligible to appear in that situation. If you want to see how your ad appears in context, it's better to use this tool than to do a search on Google. You'll see the exact same results as a Google search but won't harm your performance by accumulating ad impressions every time you look for your ad. Ad Preview and Diagnosis tool