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Creating an Intentional Web Presence:
Strategies for Educational Technology
Professionals
Patrick R. Lowenthal
Joanna C. Dunlap
Patricia Stitson
slides @ patricklowenthal.com
My Background
Assistant Professor
Boise State
 educator
 researcher
 designer
 developer
Application Process
Apply
Phone
Interview
F2f
Interview
Application Process in Reality
Apply
Phone
Interview
F2f
Interview
Google
Yourself!*
*incognito window
Google
Yourself!*
*incognito window
Would you get
an interview?
BACKGROUND
Literacy has always been a
collection of cultural and
communicative practices
shared among members of
particular groups.
As society and technology
change, so does literacy…
…the twenty-first century
demands that a literate
person possess a wide range
of abilities and competencies,
many literacies.
Digitally Literacy
Literacy has always been a
collection of cultural and
communicative practices
shared among members of
particular groups.
As society and technology
change, so does literacy…
…the twenty-first century
demands that a literate
person possess a wide range
of abilities and competencies,
many literacies.
Digitally Literacy
What comes to mind?
How’s
Your
Digital
Footprint?
Google “digital footprint”
STRATEGIES
web site network share SEO
STRATEGIES
web site network share SEO
Get a
personal
website
Simple to Complex
Curb Appeal Matters
STRATEGIES
web site network share SEO
Engage with Social Networking
STRATEGIES
web site network share SEO
Share Professional Materials
Share Presentations
Create & Contribute for Others
Conduct & Share
Scholarship
Create & Contribute for Others
Conduct & Share
Scholarship
Create Resources
Create & Contribute for Others
Conduct & Share
Scholarship
Create Resources
Contribute /
Review / Critique
STRATEGIES
web site network share SEO
Complete ALL Profiles
Create Alerts, Follow Others
Horton hears a tweet.
EDUCAUSE Quarterly,
32(4).
Tweeting the night
away: Using Twitter
to enhance social
presence. Journal of
Information Systems
Education, 20(2), 129-
136.
vs.
Cited by 305Cited by 55
Carefully Name Work
Promote & Share Accomplishments
Track / Adjust
FINAL THOUGHTS
Final Thoughts
• One size doesn’t fit all
• More than broadcasting & self-promotion
• Start small
• Be intentional
• Must be sustainable
• Remain authentic
• Engage, participate, share, contribute
AECT 2015 Creating an intentional web presence
Final Thoughts
• One size doesn’t fit all
• More than broadcasting & self-promotion
• Start small
• Be intentional
• Must be sustainable
• Remain authentic
• Engage, participate, share, contribute
Final Thoughts
• One size doesn’t fit all
• More than broadcasting & self-promotion
• Start small
• Be intentional
• Must be sustainable
• Remain authentic
• Engage, participate, share, contribute
Final Thoughts
• One size doesn’t fit all
• More than broadcasting & self-promotion
• Start small
• Be intentional
• Must be sustainable
• Remain authentic
• Engage, participate, share, contribute
Final Thoughts
• One size doesn’t fit all
• More than broadcasting & self-promotion
• Start small
• Be intentional
• Must be sustainable
• Remain authentic
• Engage, participate, share, contribute
Final Thoughts
• One size doesn’t fit all
• More than broadcasting & self-promotion
• Start small
• Be intentional
• Must be sustainable
• Remain authentic
• Engage, participate, share, contribute
Final Thoughts
• One size doesn’t fit all
• More than broadcasting & self-promotion
• Start small
• Be intentional
• Must be sustainable
• Remain authentic
• Engage, participate, share, contribute
LET’S CONNECT
Patrick Lowenthal
patricklowenthal@boisestate.edu
w w w . p a t r i c k l o w e n t h a l . c o m

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AECT 2015 Creating an intentional web presence

Editor's Notes

  • #9: (read silently to let audience read… then) But at least in my daughter’s school their conception of literacy isn’t changing much
  • #10: (read silently to let audience read… then) But at least in my daughter’s school their conception of literacy isn’t changing much