Agile Product Management With Product Developed By Many Teams v2
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The document outlines a presentation on product management and the use of the Scrum framework within Adform, detailing team organization, roles such as product owners and scrum masters, and the relationship between team structure and product architecture. It discusses the implementation of Scrum starting from a small team to multiple teams and emphasizes considerations for effective feature planning and communication complexities. Additionally, it highlights challenges faced, such as sub-optimization and miscommunication between teams, and suggests solutions for efficient project management.
Agile Product Management With Product Developed By Many Teams v2
- 1. Product Management with product developed by many teams VISIT OUR BLOG: adform.com Vaidas Adomauskas TWITTER: adforminsider 2012-03-17
- 2. Vaidas Adomauskas www.agile.lt, #agilelietuva Blog: http://scrum.agile.lt www.facebook.com/agilelietuva Twitter: @adomauskas www.slideshare.net/agilelietuva www.slideshare.net/vaidasa www.agileturas.lt, #agileturas www.linkedin.com/in/vaidas www.agilediena.lt, #agilediena 2
- 4. Agenda Context Teams Product Owners / Managers Features Research Summary and Q/A
- 8. Planning
- 9. Optimization and Real Time Bidding
- 10. Reporting
- 11. Publisher Web Advertiser Web Search Engine Banner Page Searched keyword Click Click Landing Page ……. Banner Text Ad Page Browsing Tracking Transactions Internet IN: Request or Event OUT: Content Ad Serving and Web Analytics Front End Middleware, Databases, Data Warehouses, BI Back End Management and Planning, Reporting, BI Tools (UI) Agencies Advertisers Publishers Creative Agencies Operators Partners
- 12. Scrum implementation Scrum Start • 1 team 2010-03 • > 60 people • 1 project • > 40 people • 9 Scrum teams • 6 Scrum teams • Research team Scrum Pilot Scrum Now 2009-12
- 14. Feature Team Component Team Highest value features Familiar or “fast” features Less delay Increased delay Craig Larman, Bas Vodde - “Practices for Scaling Lean & Agile Development”, http://www.craiglarman.com/
- 15. Director Team 1 Team 2 Team 3 Team 4 Team 5 Team 6 Product Product Product Product Product Product Owner Owner Owner Owner Owner Owner Scrum Master Scrum Master Scrum Master Scrum Master Scrum Master Scrum Master Team Team Team Team Team Team
- 16. Component Teams… Good Consider Easy start - developers How to divide know components, not components? features How to run valuable sprint Testers/analysts divided to reviews? teams How to plan features?
- 17. Publisher Web Advertiser Web Search Engine Banner Page Searched keyword Team Click Click Landing Page ……. Banner Text Ad Page Browsing Tracking Transactions Internet IN: Request or Event OUT: Content Team Ad Serving and Web Analytics Front End Middleware, Databases, Data Warehouses, BI Back End Team Team Optimization Team Back End Management and Planning, Reporting, BI Tools (UI) Team Team Team Team Agencies Advertisers Publishers Creative Agencies Operators Partners
- 18. Growing Management Director Team 1 Team 2 Team 3 Team 4 Team 5 Team 6 Team 7 Team 8 Product Product Product Product Product Product Product Product Owner Owner Owner Owner Owner Owner Owner Owner Scrum Master Scrum Master Scrum Master Scrum Master Scrum Master Scrum Master Scrum Master Scrum Master Team Team Team Team Team Team Team Team
- 19. Publisher Web Advertiser Web Search Engine Banner Page Searched keyword Team Click Click Landing Page ……. Banner Text Ad Page Browsing Tracking Transactions Internet IN: Request or Event OUT: Content Team Ad Serving and Web Analytics Front End Middleware, Databases, Data Warehouses, BI Back End Team Team Optimization Team Back End Management and Planning, Reporting, BI Tools (UI) Team Team Team Team Agencies Advertisers Publishers Creative Agencies Operators Partners
- 20. Conway's law ...organizations which design systems ... are constrained to produce designs which are copies of the communication structures of these organizations. The structure of a software system reflects the structure of the organization that built it. http://en.wikipedia.org/wiki/Conway%27s_law 20
- 21. Adform Examples Miss use Team x builds internal API Team y gets the same data from DB directly “What if their service is down?!..” Sub optimization Team x builds front end (bidder) Team y builds logics and storage Twice more servers are needed “What if your service takes all CPU/RAM while running on the same server?!” … 21
- 22. Publisher Web Advertiser Web Search Engine Banner Page Searched keyword Team Click Click Landing Page ……. Banner Text Ad Page Browsing Tracking Transactions Internet IN: Request or Event OUT: Content Team Ad Serving and Web Analytics Front End Middleware, Databases, Data Warehouses, BI Back End Team Team Optimization Team Back End Management and Planning, Reporting, BI Tools (UI) Team Team Team Team Agencies Advertisers Publishers Creative Agencies Operators Partners
- 23. Publisher Web Advertiser Web Search Engine Banner Page Searched keyword Team Click Click Landing Page ……. Banner Text Ad Page Browsing Tracking Transactions Internet IN: Request or Event OUT: Content Ad Serving and Web Analytics Front End Team Real Time Bidding and Optimization Back End Middleware, Databases, Data Warehouses, BI Back End Team Team Team Management and Planning, Reporting, BI Tools (UI) Team Team Team Team Agencies Advertisers Publishers Creative Agencies Operators Partners *Ray Valdes http://blogs.gartner.com/ray_valdes/2008/09/19/organizational-structure-vs-product-architecture-which-one-wins/
- 24. Product Owners / Managers How to start?
- 25. Director Team 1 Team 2 Team 3 Team 4 Team 5 Team 6 Product Product Product Product Product Product Owner Owner Owner Owner Owner Owner Scrum Master Scrum Master Scrum Master Scrum Master Scrum Master Scrum Master Team Team Team Team Team Team
- 26. POs from development… Good Consider Easy start Choose people, not their System Analyst – Product titles Owner Project Manager – Scrum Master No real ROI decisions Easy synchronization No direct contact with customers Knows domain/people
- 27. Birth of Product Areas … and PM department Director – Project Management Director – Product Director – Product … Area 2 Area 1 Product Owner Product Owner X W … Product Owner Z …
- 28. Director Team 1 Team 2 Team 3 Team 4 Team 5 Team 6 Team 7 Team 8 Director - Product Product Product Product Product Product Product Product Product Management Owner Owner Owner Owner Owner Owner Owner Owner Scrum Scrum Scrum Scrum Scrum Scrum Scrum Scrum Master Master Master Master Master Master Master Master Team Team Team Team Team Team Team Team Education 1 CSPO in 2010 7 CSPOs in 2011 PMs trainings
- 29. Start
- 30. Now
- 31. Features How to plan?
- 32. Video cube – new event (e.g. banner turn) Planning – set in UI Banner – handle event and pass it Serving – accept and record Warehouse – store and attribute Reporting – add to report (create new)
- 33. Feature with few teams Plan: Reality:
- 34. Feature with few teams What works: Assign clear “main (feature)” PM (PO) Main PM drives this process
- 35. Research How to fit?
- 36. Scrum start Director Team 1 Team 2 Team 3 Team 4 Team 5 Team 6 Product Product Product Product Product Product Owner Owner Owner Owner Owner Owner Scrum Master Scrum Master Scrum Master Scrum Master Scrum Master Scrum Master Team Team Team Team Team Team
- 37. Scrum start – in component team Director Team 1 Team 2 Team 3 Team 4 Team 5 Team 6 Product Product Product Product Product Product Owner Owner Owner Owner Owner Owner Scrum Master Scrum Master Scrum Master Scrum Master Scrum Master Scrum Master Team Team Team Team Team Team
- 38. Software Research projects http://lunar.lostgarden.com/uploaded_images/essay-DiscovertheFunEarly-ScrumComplexity-729863.jpg
- 39. Scrum now – in “consultants” team Director Team 1 Team 2 Team 3 Team 4 Team 5 Team 6 Team 7 Team 8 Product Product Product Product Product Product Product Product Owner Owner Owner Owner Owner Owner Owner Owner Scrum Scrum Scrum Scrum Scrum Scrum Scrum Scrum Master Master Master Master Master Master Master Master Research (RnD) Team Team Team Team Team Team Team Team
- 40. Research in “consultants” team… Good Consider Dedicated time to try new Agree on research technologies priorities (with PMs) Review of legacy Involve relevant teams applications (form “virtual teams”) Consultant like questions Communicate results
- 41. Summary What can I use from this talk?
- 43. Thank you Vaidas Adomauskas v.adomauskas@gmail.com http://scrum.agile.lt
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