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Ci&T and Technical
         Web Strategy Service

       Powering Enterprises with lean and
         value driven open source CMS
                    services
                 June - 2012


www.ciandt.com
Agenda
• About Ci&T
• Ci&T CMS Services
   • Services Goals
   • Services Capabilities
   • Drupal Expertise
   • Cases
• Q&A and final notes




                     www.ciandt.com
} Ci&T at a glance




                           Founded in 1995
                           HQ in Brazil w/ offices in the US, Japan, Europe & China
                           Global Delivery Centers in Brazil, Argentina and China
                           Staff: 1,500+
                           Annual growth: 40%
                           Providing high performance teams to our clients




www.ciandt.com / @ciandt
} How we do it




Agile development is a conceptual framework for software
engineering based on iterative and incremental development.
                                                              Ci&T runs 100%
Specifically tailored to the speed of delivery.               Agile projects!
 www.ciandt.com / @ciandt
}Smart Presence
“It doesn’t seem like you are that far away”!




                           “Since we have been using Skype the phone quality has improved greatly and
                           the added benefit of being able to see the team and interact with the app on the
                           iPad has been a big help. I think it has helped speed up the ability to understand
                           any issue or questions we have had. Overall, I feel like our Skype meetings have
                           added value to the project… it doesn’t seem like you are that far away” – USA
                           Ci&T Client

www.ciandt.com / @ciandt
So what are you
looking for?
  An average team, responding to requests at
  a minimal cost


  Or…
  A high-performance team,
  delivering value quickly and
  constantly
What makes a
high-performance
team?
} What makes a high-performance team?

Talent
Ability to attract and retain the best
Best place to work – 5 years in a row
Average tenure: 4+ years
Low turn-over rate
Enthusiasm – you can feel it in the air!




www.ciandt.com / @ciandt
} What makes a high-performance team?


Skills Mastery
Agile delivery in 100% of engagements
Direct and daily communication – no walls
Short cycles of feedback
Quick learning
Hyper-productive teams




  www.ciandt.com / @ciandt
} What makes a high-performance team?




Autonomy
Stable units working together for a long time
High trust environment
Strong commitment to other members of the
team – and to our clients



   www.ciandt.com / @ciandt
} What makes a high-performance team?

                                        Lean frame in mind
                 More value             Problem-solving mentality
Business value




                                        Elimination of waste
                                        Value engineering to prioritize according to business
                                        Continuous improvement
                                        Overhead significantly lower
                                                  8% vs. 30% - onsite:offshore ratio




                              Stories



www.ciandt.com / @ciandt
} What makes a high-performance team?
Vision and Shared
Purpose
Proactivity and Collaboration
Redefine the value generated by IT for clients and the end user
Stimulate through challenges and the opportunity to innovate
Inspire entrepreneurship




 www.ciandt.com / @ciandt
There is a gap…

        Information
                                               Marketing
         Technology
•Total Cost to support
•Application Management              •Generate more revenue

•Decrease dependency from IT         •Create loyalty

•Cross-brand leverage                •Speed, speed, speed

•Boost ability to innovate           •Really leverage digital

•Responsiveness to business          •Flexibility, freedom to be creative
demands                              •IT should not restrict me
•Agencies take forever to deliver,   •IT must be less expensive
then the blame is on us for delays   •I love my agencies, if only IT would
•That’s impossible to implement!     cooperate more
•Approval process and compliance     •After the creative is done, why IT
•Let’s reuse assets!                 takes so long?!
•Deployment needs to be planned      •No, the deadline is not negotiable
Ci&T Technical Web
  Strategy Service

Provide High Performance Teams to implement large
scale digital marketing strategies, by using best
solutions and practices for implementing

•   WCMS based websites
•   Analytics
•   SEO
•   mobile sites and
•   assets reusability

Providing Lean management of multi-branded websites




                          www.ciandt.com
Ci&T Technical Web
 Strategy – Bridging that gap
            Needs                                        Benefits
- Improved Communication      Managing support of the solution implementation by interacting
between vendors               with all parties, providing guidance and assistance on all matters
- Partners Players            related to the solution implementation

- Web Experience              Seasoned teams on implementing A/B Testing, SEO, Analytics,
Management                    Content Editing Experience and Channels Content Driven
- CMS technical expertise     bringing a successful strategy implementation

- Flexibility to Marketing    Support, guidance and implementation of
                              CMS/Frameworks/Components what will provide Marketing
                              teams with the flexibility and agility needed to manage websites
                              content and layout.

- Lean Portfolio Management   Improved visibility of websites implementation pipeline, as well
                              as best usage of teams capacity, preventing peaks and valleys of
                              allocation – thus minimizing waste

- More with less              Periodic reviews of indicators
                              Reusability Strategy implementation
                              Digital Assets Management implementation


                                     www.ciandt.com
Capabilities Areas




       www.ciandt.com
Desktop Site Users
                                                                     Mobile Site Users
                                                                 Content Managers
                                                          site.com       m.site.com       site.co.jp




                                                                                                                             Platform Engineering
Backup and Restore




                                                                                                                                                    Platform Operations
                                                                                                       Application Support
                                                                           CDN
                                Compliance
                                             Monitoring
                     Security




                                                                     CMS/framework

                                                                       Web Servers

                                                                 Database Servers



                                             Third party components / Dependencies
                                                                         www.ciandt.com
Ci&T Drupal
          Expertise
   500+ Enterprise Drupal sites built/maintained
   300+ Drupal experts across the globe
   Acquia Partner
   One of biggest Drupal shops in the world




                               www.ciandt.com
Ci&T - CMS and Drupal
 Thought Leadership
 Ci&T Drupal Association Member

 Drupal events
    DrupalCon Denver
    DrupalCamps in NJ/NY/PA
    Drupal Business Summits CA/GA
    Spoke at DrupalCon Munich Aug 2012
    DrupalCon Sao Paulo Dec 2012

 Active on Drupal community

 CMS/Drupal articles on CMSwire
    http://www.cmswire.com/author/felipe-rubim/



                           www.ciandt.com

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Ci&T and Technical Web Strategy Service: Powering Enterprises with lean and value driven open source CMS services

  • 1. Ci&T and Technical Web Strategy Service Powering Enterprises with lean and value driven open source CMS services June - 2012 www.ciandt.com
  • 2. Agenda • About Ci&T • Ci&T CMS Services • Services Goals • Services Capabilities • Drupal Expertise • Cases • Q&A and final notes www.ciandt.com
  • 3. } Ci&T at a glance Founded in 1995 HQ in Brazil w/ offices in the US, Japan, Europe & China Global Delivery Centers in Brazil, Argentina and China Staff: 1,500+ Annual growth: 40% Providing high performance teams to our clients www.ciandt.com / @ciandt
  • 4. } How we do it Agile development is a conceptual framework for software engineering based on iterative and incremental development. Ci&T runs 100% Specifically tailored to the speed of delivery. Agile projects! www.ciandt.com / @ciandt
  • 5. }Smart Presence “It doesn’t seem like you are that far away”! “Since we have been using Skype the phone quality has improved greatly and the added benefit of being able to see the team and interact with the app on the iPad has been a big help. I think it has helped speed up the ability to understand any issue or questions we have had. Overall, I feel like our Skype meetings have added value to the project… it doesn’t seem like you are that far away” – USA Ci&T Client www.ciandt.com / @ciandt
  • 6. So what are you looking for? An average team, responding to requests at a minimal cost Or… A high-performance team, delivering value quickly and constantly
  • 8. } What makes a high-performance team? Talent Ability to attract and retain the best Best place to work – 5 years in a row Average tenure: 4+ years Low turn-over rate Enthusiasm – you can feel it in the air! www.ciandt.com / @ciandt
  • 9. } What makes a high-performance team? Skills Mastery Agile delivery in 100% of engagements Direct and daily communication – no walls Short cycles of feedback Quick learning Hyper-productive teams www.ciandt.com / @ciandt
  • 10. } What makes a high-performance team? Autonomy Stable units working together for a long time High trust environment Strong commitment to other members of the team – and to our clients www.ciandt.com / @ciandt
  • 11. } What makes a high-performance team? Lean frame in mind More value Problem-solving mentality Business value Elimination of waste Value engineering to prioritize according to business Continuous improvement Overhead significantly lower 8% vs. 30% - onsite:offshore ratio Stories www.ciandt.com / @ciandt
  • 12. } What makes a high-performance team? Vision and Shared Purpose Proactivity and Collaboration Redefine the value generated by IT for clients and the end user Stimulate through challenges and the opportunity to innovate Inspire entrepreneurship www.ciandt.com / @ciandt
  • 13. There is a gap… Information Marketing Technology •Total Cost to support •Application Management •Generate more revenue •Decrease dependency from IT •Create loyalty •Cross-brand leverage •Speed, speed, speed •Boost ability to innovate •Really leverage digital •Responsiveness to business •Flexibility, freedom to be creative demands •IT should not restrict me •Agencies take forever to deliver, •IT must be less expensive then the blame is on us for delays •I love my agencies, if only IT would •That’s impossible to implement! cooperate more •Approval process and compliance •After the creative is done, why IT •Let’s reuse assets! takes so long?! •Deployment needs to be planned •No, the deadline is not negotiable
  • 14. Ci&T Technical Web Strategy Service Provide High Performance Teams to implement large scale digital marketing strategies, by using best solutions and practices for implementing • WCMS based websites • Analytics • SEO • mobile sites and • assets reusability Providing Lean management of multi-branded websites www.ciandt.com
  • 15. Ci&T Technical Web Strategy – Bridging that gap Needs Benefits - Improved Communication Managing support of the solution implementation by interacting between vendors with all parties, providing guidance and assistance on all matters - Partners Players related to the solution implementation - Web Experience Seasoned teams on implementing A/B Testing, SEO, Analytics, Management Content Editing Experience and Channels Content Driven - CMS technical expertise bringing a successful strategy implementation - Flexibility to Marketing Support, guidance and implementation of CMS/Frameworks/Components what will provide Marketing teams with the flexibility and agility needed to manage websites content and layout. - Lean Portfolio Management Improved visibility of websites implementation pipeline, as well as best usage of teams capacity, preventing peaks and valleys of allocation – thus minimizing waste - More with less Periodic reviews of indicators Reusability Strategy implementation Digital Assets Management implementation www.ciandt.com
  • 16. Capabilities Areas www.ciandt.com
  • 17. Desktop Site Users Mobile Site Users Content Managers site.com m.site.com site.co.jp Platform Engineering Backup and Restore Platform Operations Application Support CDN Compliance Monitoring Security CMS/framework Web Servers Database Servers Third party components / Dependencies www.ciandt.com
  • 18. Ci&T Drupal Expertise  500+ Enterprise Drupal sites built/maintained  300+ Drupal experts across the globe  Acquia Partner  One of biggest Drupal shops in the world www.ciandt.com
  • 19. Ci&T - CMS and Drupal Thought Leadership  Ci&T Drupal Association Member  Drupal events  DrupalCon Denver  DrupalCamps in NJ/NY/PA  Drupal Business Summits CA/GA  Spoke at DrupalCon Munich Aug 2012  DrupalCon Sao Paulo Dec 2012  Active on Drupal community  CMS/Drupal articles on CMSwire  http://www.cmswire.com/author/felipe-rubim/ www.ciandt.com