Alfresco day madrid john newton - key note
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The document discusses the evolution of IT from centralized systems controlled by vendors to more open and social systems. It describes how user needs and expectations changed, driving demand for more consumer-like applications in the enterprise. Systems of engagement emerged to meet this demand. Content became more diverse and social features like collaboration and sharing became important. The boundaries between systems of record and systems of engagement blurred as both were needed. Open source, cloud computing, and social aspects became more prominent. Alfresco is positioned as an open source social content management platform to address these trends.
Alfresco day madrid john newton - key note
- 1. Alfresco Directions Click to edit Master subtitle style @johnnewton
- 2. Once upon a time, IT was controlled by a highly intelligent, logical people… Es muy fácil! Configura la caché de JVM a 512M y la query queue a 64. Eso incrementará el rendimiento 1400 transacciones por segundo!
- 5. And these applications knew what they were good at… Backup your Systems of Record system or you are C in here for another o m T two weeks! m r a a D n n o d s c L a a ui n c m C m d ti e e it c o n n e o n t t d n
- 7. And some of the vendors had all the control… Hey Tú! Si Tú! Vas a algún sitio? Es hora de renovar!
- 8. That didn’t please the users… A este chico le han operado la conciencia!
- 9. And there was no incentive to innovate… Diremos que estuvimos diseñando la replicación de FileNet! Nadie notará la diferencia!
- 10. Open Source removed the Lockin and opened the Architecture… Closed Source Open Source Customer Customer Customer Media Code Blog Sales Reception Deve ger loper Product Cust Shipping Mgmt Developer omer Internet Develo Mgm and pment t Communit (Bugs) y Supp Q Support ort A Mark Engi Accounts Marketing eter Partn neer Teste er r Partner Partner Partner
- 11. Built on Open Source… Intern et Downloads Design and Compose I fixed a I want to buy! bug! Community Deployment Contribution
- 12. But some vendors tried to scare people off Open Source… Ooooh! Open Source! Es muy peligrosoooo!!!
- 13. Virtuous Cycle – A New Value Chain for Software PROJECT GOVERNANCE Developmen Distribution Marketing Sales / Support t Consulting Develop from Deliver for Market by Demand is Users other Open free over Word of generated participate Source the internet Mouth and inside the in QA and Components Community company – resolution of Solves the problems problem or with the not code Product Mgmt Community participates in ideas, priorities, testing and new components
- 14. Strong Governance led to Professional Open Source Open Source is like Economy Class! You get nice champagne in first class, but you still get there at the same time! Marten Mickos – CEO of Eucalyptus and former CEO of MySQL
- 16. And where is innovation taking us?… Social Networks Cost Mobile Internet Moore’s Law
- 18. And the Technology was everywhere… new generation of new types of devices workers and content
- 19. And the technology touched everyone from their homes to their workplaces And the users would ask, “Why do I feel so powerful as a consumer and so lame as an employee?” Photo source: http://www.flickr.com/photos/notionscapital/
- 21. Then the Revolution happened… We demand a for the enterprise! And And a a
- 22. Users wanted Consumerlike applications in the enterprise… Collaboration Video Mobile Social Media RealTime Some images from Gartner PCC – Apr 2011
- 23. And the CIO didn’t know what to do… • “Nobody has figure this out” d S y conducte by urve d AIIM – Aug 2010 • “The will bea ne d for theconsum r- re e e 20 C inte we IOs rvie d base te d chnologies.” 9 diffe nt industrie re s • “Theworkforcecom in will have ing diffe nt e ctations.” re xpe • “Thewholeindustry is changing and changing ve fast.” ry • “Whe r theC wantsit or not, it is the IO com in” ing
- 24. And Systems of Engagement emerged that worked the way users wanted to work… Courtesy of John Mancini – AIIM.org
- 25. Parece que esos dos nunca estuvieron de acuerdo!
- 26. System of System of Record! Engagement!
- 28. And users with this Content led to… Engagement Participation Content is the Conversation… Results Explanation Quality
- 29. And it wasn’t just your parents’ “documents”… § Video, Audio and Photographs § Real-time Market Analysis § Real-time Meeting Minutes § Whiteboards § Customer Stories
- 30. How safe is your information? ¿Cómo es que alguna vez conocer las cuentas en Suiza?
- 31. And you can’t assume anything… Ahora twitea su número de teléfono!
- 32. Which is why Systems of Record and Systems of Engagement need each other Systems of Record Systems of Engagement C Open and o accessible m T m Interaction-oriented r a a D n n User-centric o d s c L a a u Ubiquitous i n c m deployment C m d ti e Self-provisioned e it c o n n e o n t Courtesy of John Mancini – AIIM.org t d
- 33. enterprise content sharing management collaboration workflow liking social compliance content recommending management control following security records commenting Click to edit Master subtitle style social software Discuss… then capture.
- 34. social content management collaboration workflow automation social content types tasks browser/portal version control transactional online content management channel optimization BPM wcm workflow web authoring compliance richmedia RM Analytics Click to edit Master subtitle style mobile support archives content management as infrastructure metadata life cycle control integration Interfaces repository platform Source: Gartner ECM Magic Quadrant, November 2010
- 35. Qué significa eso en términos prácticos?! Como puedes ver, soy un tío práctico!
- 36. Alfresco Directions: Social Content Management Productive Consumer-like More Social Rich Media Connected to Super-scale favorite apps
- 38. Keep making it Simple § Simple Install § Guide the User § Drag and Drop § Social Activities § Likes, Rating, Popularity § Activity Feeds § Video § Simple Admin
- 39. First Time Experience § Next-Step guide § Sample site § Help bubbles § Default prompt text
- 40. User Interface § Customization § Social features § Like § Favourite § Tailor information § Inline editing § Cleaner details page
- 42. Video Support
- 43. Ease of Use § Drag n’ Drop up load
- 44. Creating a New Project § “Next Step” guide § Keep it simple § Minimal tabs § Minimal dashlets § Prompts § Dashlet § Folder
- 45. Notifications
- 46. Simple Admin § License warnings § Admin console § Activity feeds § Fileserver § License § Email (IMAP) § Email (Outbound) § Transformations
- 47. Yeah! Pero además de Vicodin, soy adicto nocturno a Twitter y Facebook!
- 48. Social Publishing § Push Enterprise Content to Social Networks of Choice § Facebook, LinkedIn, Twitter, YouTube,… § Jive, Yammer, Lotus Connections,... § Customer communication, external collaboration § Review and approve external communication § Video, multi-media 48
- 49. Scaling and High Availability § Super-scale Repository cluster § SOLR based Index Server § Clustered file system protocols § Only clustered CIFS support
- 51. Mira! Hice una foto aquí y ya está ahí!
- 52. CMIS is central to our strategy… SharePoint Confluence & Jira Jive Content plus… JBoss • Metadata Portal Lotus Connections • SQL-like queries • Folders • Relationships • Fulltext Drupal • REST or SOAP Facebo ok Web Sites SAP Dropbox
- 53. Social Content Management Integration Doc Mgmt Coming soon! Lowcost ECM Manage & retain Community Version control Use Alfresco Records Mgmt content and Preview Commenting seamlessly for Checkout docs to MS Office® handle workflows Edit metadata document Google Docs for Integration in Alfresco then, Workflows management realtime doc Cloud publish to Drupal Previews collaboration JSR168 CMIS CMIS/APIs CMIS RESTful API Alfresco Platform
- 54. Jive Toolkit
- 55. Activiti – Best of Breed BPM and Social Workflow § Designed by Tom Baeyens, Founder of jBPM § BPMN 2.0 § New user/social- centric Task Model § Apache-licensed § Complete suite - Engine, Modeller,
- 56. Systems of Engagement helped transform the business… People Sales & Strategy Marketing Communication Context Content Processes Enterprise Products Apps & Logistics
- 57. Like this System Integrator in their Client Engagements § Over $15B in revenue § Improve productivity § Accelerate communications in and between projects § Integrate into Software Development (Confluence and
- 59. Creo que no puedo esperar más a los de TI para configurar mi servidor!!!
- 61. The Cloud – How its Different
- 62. Deployment Options Stand-alone Server Replication Cluster Embedded Multi-Tenant
- 63. Alfresco Cloud Approach Direct Sales & Reseller Marketing Channels • Custom models, • Federated Services workflows, scripts • Activiti • Basic customisation options • Value-add services • Target SMEs/End Users • Launch out of Beta Q1 2012 Out of the Customisable Box (SaaS (SaaS Level 4) Level 3)
- 64. The Cloud – Putting it all together Design & User FANATICAL Customer Experience Service Metrics New Sales & Marketing Driven Channels
- 65. HybridCloud Model – Onramp to Cloud Federated View – Search, Workflow, Activities Intranet Extranet Cloud HTML HTML HTML MasterLocal Content Copy Local Content Copy Local Content On Premise Private Cloud Public Cloud Multi-Tenant 65
- 66. So the future is Open Source, Social and Cloud… Suena a ganador!!!
- 68. Mariano Rajoy and José Bono are directed to the latter's office. / ULY MARTIN The Congress president, Jose Bono, and the defense minister, Carme Chacon / Manuel H. Leon (EFE) the PP leader, Mariano Rajoy, Cospedal Dolores and Mariano Rajoy during the meeting of the national The vice president, board of PP Alfredo Perez Bernardino León, Rubalcaba, the Secretary General of the session control to the Presidency government. (EFE)
- 69. Emilio Botín
- 75. Cloud / On Premise Hybrids Emerged Intranet Extranet Cloud HTML HTML HTML MasterLocal Content Copy Local Content Copy Local Content 75
- 76. SambaJAM § B2B collaboration platform built on top of Alfresco § Focused on Creative Agencies, Advertising Agencies and Consultancies § Rich AJAX interface built using Google Web Toolkit § Focus on design and user experience § Freemium pricing model
- 77. SambaJAM Architecture Browser (GWT) iPhone MS Cloud SI Office REST API / SharePoint Protocol / CMIS Alfresco – Enterprise Content Management Amazon Web Admin Console / Analytics / Signup & Billing Services – Cloud Infrastructure
- 78. The Cloud – Customers § End users § Technophobes § SMEs § Departments in Enterprises
- 79. The Cloud – Buying Process §Usually Self-Service §Try before you buy – for free! §Consumer buying behavior
- 80. The Cloud – Economics §Low or no upfront costs §Pay monthly/quarterly/annual subscription on credit card §Lower switching costs §Buying a service – not software
- 81. The Cloud – Engineering Changes §Hosting Environments §Product Blue Sky – Integrate into the cloud ecosystem, no environment restrictions §Faster release cycles – 30 day sprints §Analytics baked into the product feed product roadmap
- 83. Alfresco Cloud Approach Direct Sales & Reseller Marketing Channels • Launch Content as a • Enhanced Team Offering Service offering to • Activiti developers and resellers • Basic customisation options • Allow custom • Federated Services across deployment of models, Tenants workflows, scripts • Value-add services for on- • Develop partner • Target SMEs/End Users premise customers such as channels • Based on Swift with cloud archiving & retrieval for enhancements compliance • Launch out of Beta Q1 2012 Out of the Customisabl Box (SaaS e Level 3) (SaaS Level 4)
- 84. Next Generation of Cloud Offering § Built on a core of Multi-Tenant Team § Investigation by David Caruana, Brian Remmington, Tom Baeyens § May be staged over several releases § Focused on B2B collaboration and transition between OnPremise and the Cloud § Federation layer § Federating across multiple tenants and potentially OnPremise § Federated Search, Workflow, Activity Streams, Integration
- 85. Federation Layer § Address sharing and collaborating between multiple tenants § Federate important information across tenants from the user’s perspective § Federated Search based upon Open Search and/or CMIS § Federate Workflow and Inbox across § Workflow, Activity Streams, Integration
- 86. New B2B Application § Significant differentiation in the market § Provide a B2B Process-centric view § Conversation and Social integrated § Process engine driving deliveries, approvals, reminders § New Social metaphors in business processes § Content provides a support role § Professional Services, Outsourcing, Government initial market § Client engagements, specifications, bids, submissions, contracts, review and approval § New Activiti process engine
- 87. New User Interface – Mobile and Simplified § Designed for consuming and acting on mobile devices § New platform to allow us to build cross platform applications § Will evaluate Sencha Touch and Strobe/Sprout Core as UI platform § Application will have much simpler content interface – subset of Share § Share available as Content Management § Simpler overall consistent with best practice on iPhone / iPad / Android