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Alfresco Overview 2011
  John Newton, Chairman & CTO
In the news…
John Newton DevCon 2011 London Keynote
It all started in a little Eastern
European country
                       You are instructed to destroy
                        the Western economies by
                         doing absolutely nothing!




                                Tell them you lost
                                  the budget in
                                   SharePoint!
While Western leaders argued…
                     You think your
                     fancy Mr Bond
                      can save the
                     world again!?!
                         Bah!!!
Masterminds were at work…
                  My evil plan is working!
                  All this indecision leads
                        them to using
                        SharePoint!!!
Enter Bond…
                      Free the funds!
       M! What do      Free the data!
      you want me   And crush that pointy,
         to do?!        baldy head!!!
Originally
technology        Large
went top           orgs

down


       Consumer            SMEs




                  Home
                  office
While enterprise store information
in proprietary vaults…
And vendors used this lock-in…

                          No Mr. Bond!
                      I expect you to pay!
                           Big Time!!!
While Traditional ECM sat idly by…
Creating lock-in
                    What can I do?!
                    I am locked in!!!
                   I can do nothing!
                     Bunga! Bunga!
But forces are at work…
                   Social
                   Networks

      Cost            Mobile

                          Internet

                          Moore’s Law
Reversing the
flow of
                  Large orgs
technology
adoption…


       Consumer                 SMEs




                    Home       Setting in
                    office
                               motion new
                               forces…
Unleashing the Consumerization of IT




Courtesy of John Mancini – AIIM.org
Bringing the most significant trends in
computing
Content is only becoming more
important…
So our intrepid band set to work…




                  Coding?!!
A Year of Hard Work and Accomplishment




               Productive    Consumer-like              More Social




                                       “We are excited to join forces with Alfresco to
                                       drive the benefits of Social Business Software to
                                       our customers. Alfresco provides a proven
                                       enterprise content management system.!Jive
                                       taps into the Alfresco system to ‘socialize’ the
                                       content, facilitate collaboration, and make it
                                       available in the activity stream. Access and
                                       interaction with Alfresco content becomes
                                       seamless in Jive.!!This makes content
                                       management more searchable, ratable, likable,
            Rich Media      Connected to                  Super-scale
                                       commentable, and most importantly, more
                                       social.”
                            favorite apps                  - Matt Tucker, Co-Founder and CTO of Jive
New User Experience
New UI and HTML5 enhancements give a consumer-like
experience to enterprise content management.
Social Features in Alfresco 4
 •  Follow influential users
 •  Status updates – “what are you working on”
 •  “Like” content & sort/search on popularity
 •  Proactive & customized notifications
 •  New activity feed & dashlets
 •  Integration to Jive
Social Publishing in Alfresco 4
•    Content + Status Updates




•    Publish to Facebook, Twitter, LinkedIn  YouTube right
     from Alfresco
     o    Extendable to other channels (i.e. Slideshare)
•    Social becomes part of content workflow
•    Track publishing history
Cloud-Scale Performance
Improvements
 Alfresco 4 is the culmination of
 everything we have learned by scaling
 to tens-of-thousands of users and
 hundreds of millions of content items.

  •  Apache Solr
  •  Clustered protocols and CIFS
  •  Elastic Transformations
  •  Streamline transactions
Scalability, Performance, Reliability
  Share                             Share      •  Linearly scale with
                                                Share        Share
  Server     UI Scale-out           Server         more
                                                Server     nodes with 3x
                                                               Server
                                                    more nodes
                                                •  Ingestion and Writes
                                    Repo         Repo          Repo
             Simpler XActs          Server
                                                    2x faster Server
                                                 Server
  Repo
  Server     Clustered Protocols                •  At least 25% less load
             Shared Index
                                                    on repo from
   Index                             Solr         Solr          Solr
                                                    transform and
  Engine     Permissions                            indexing
 Transform   Elastic               Transform    •  Big
                                               Transformqueries much
                                                             Transform
   Engine    Transformation          Server         faster
                                                 Server        Server
                                                •  Scale at least 300m
 Database    Query Paging          Database    Database 1B benchmark in
                                                    with     Database
  Server                            Server          1H2012 Server
                                                 Server
Best of Breed BPM  Social Workflow
•    Designed by Tom
     Baeyens
•    BPMN 2.0
•    New user/social-centric
     Task Model
•    Apache-licensed
•    Complete suite - Engine,
     Modeller, Console and
     User Tools
•    Integrate with social
     feeds and discussion
•    Cloud-ready – Shared
     Nothing, NoSQL data
Alfresco Web Content Foundation
    Java Portal         PHP Web          Java WEM         Custom App

                                                             Web Quick
                                                           Start Templates

   Use case:        Use case:           Use case:         Use case:
   web-based        Public website or   Web Experience    Home-grown
   portal           community site      Mgmt on Java      web app


                                          Full Featured
      JSR-168              CMIS            Integration     RESTful APIs


    Alfresco Platform
Web Content Services –
   Concentrating on Content
     Multiple Web Sites, Multiple Devices                                                       Web Audience

                                                                      Controlled   Public Website
                                  Intranet                             Release
                                                                                   •    Metadata Search     •    Tagging
                                                                         and       •    Thumbnails          •    Comments
                     Alfresco Content App Server                       Deploy      •    Previews            •    Structure
                                                                                   •    User Gen. Content   •    Menu
                         SharePoint     Shared Drive
                         Emulation       Emulation

                     Office to Web
                                        Bus. Workflow
                      Framework                                          REST-
                                                                                                                      Web Quick
                                                                         based
                     Renditions                                                                                    Start Templates
                                        Collaboration                   Transfer
                    Transformation


                     Office to Web Framework
           Web Content Creation Tools                     Web Dev Tools

Alfresco     Microsoft       Google        Web            Spring      JavaScript
 Share        Office          Docs         Editor       Tools / Roo   FreeMarker




             Marketing                Web Team          Development
Replication – Distributed  Web
Deployment
                Intelligent movement of content and metadata

           Intranet                 Extranet                   Cloud




         HTML                                            HTML
                                   HTML




         Master Local Content     Copy Local Content     Copy Local Content




         On Premise              Private Cloud            Public Cloud
                                                          Multi-Tenant
28	
  
Turns your iPad or
iPhone into a corporate
content workhorse




              In partnership with
And there is more to come…

                   I’ll get you
                        yet!
Alfresco Product Strategy
We seem to be at a great technology
tipping point…
Major Shifts
in 21st
Century
Information
Technology




               From zdnet.com/blog/hinchcliffe
Content Management is changing…

•  Who does it
•  How you do it
•  Where you do it
•  When you do it
•  And why you do it
The New Scenarios




    B2B Collaboration     Small  Medium Enterprises
                         And Underserved Departments




    Public Information        Outside Access
The Enterprise Information Backlog
This is a Cloud…




37
Citizen Developers

                      I pledge to
                       build cool
                     applications in
                     my spare time
                     using only the
                      Cloud and
                          some
                       JavaScript
                         code!
Mobile Everything…
Microsoft?

                  Hah!
             We can do that!
             We have Office
             365 and Nokia!!!
The New Users of Content




  Professional Services   Travelling Execs    Field Sales




  Maintenance              Healthcare        Secret Agents
Defining the new mountain


                        Tablets are
                        the fastest
                        growing
                        computing
                        device in
                        history.
Cook, Dine, Snack




 Laptop        Tablet            Mobile
 Cook and      Dine or Consume   Snack on
 Prepare the   Content           Info
 documents
Future meets resistance…
                       No Mr. Bond!
                     I don’t think we
                     will be using the
                      Cloud today!!!
The 3 Horizons Model
Social Business Systems
•  53% of large organizations                  Minion527 Verified☑
                                               @HenchGirl289 Meet me
•  61% use to increase                         after work at Chilis?
                                               1 min ago
     collaboration between and
     within teams                                      HenchGirl289

• 
                                                       @Minion527, you are my bff, but Dr.
     31% using for better sharing:                     No has got me on duty again! #POW
                                                       2 secs ago
     competitor updates,
     technical solutions, etc.
•    Tools (mostly content):
     o    58% concurrent editing or wiki
     o    55% staff-facing blogs
     o    54% departmental forums or
          newsgroups
     o    42% bulletin boards
     o    28% activity streams
                                     AIIM Survey conducted February 2011
Mobile Support                              Next time, an iPhone
                                               or I kill you!!!
•  92% of Fortune 1000 are
     testing or deploying iPads
     –Tim Cook, Apple 10/4
•    22% providing mobile
     browser access to
     information portals
•    68% provide no browser
     or mobile access
•    Slow migration a problem
     for 33% of largest orgs.


                             AIIM Survey conducted February 2011
Cloud
•    Gartner: Cloud is
     highest CIO priority
•    64% would consider
     using a private cloud for
     ECM
•    30% said public cloud
     is possible in future
•    6% currently using
     internal corporate cloud
•    Set to double, but
     outsourced corporate set
     to treble (particularly
     smaller orgs.)



                                 AIIM Survey conducted February 2011
What’s coming in 2012?
Well, it’s not Berlusconi…
                      You don’t think he is
                       planning is come
                        back do you?!!
Our opportunity
Alfresco has the opportunity to enable a new
era of business productivity in a tablet world...
  o    A powerful content platform that serves as a content-hub
       for the enterprise
  o    A set of cloud services  integrations that enables “cloud-
       connected-content”
  o    A focus on driving the new tablet content experience –
       with apps  open standards
  o    Built on a foundation of transparency, openness 
       innovation
Alfresco coming to the Cloud Soon
Alfresco Cloud




         Our initial cloud offering positioned for:
            o    B2B Collaboration, Mobile, SharePoint Alternative
         All the power of real Content Management
            •  Life Cycle, Rules, Metadata, Search
         Hosted on Amazon in EU, US
Private / Public Option

                          Connection




     Public Cloud                            Private Cloud
                                             (On-Premise)

  Allow Enterprises to control what content they open up to the
  Cloud, where the content is located and keep an on-premise
        backup of content from their cloud applications
Alfresco’s Mobile Strategy
 •     The right content to the right person on the right device
 •     Devices controlled by users, content access controlled by
       company
 •     Apps controlled by users and/or company, depending on
       security needs

         PLATFORM                                   OPEN STANDARDS
      A robust, secure             APPS             To provide app choice –
          content               Alfresco apps
                                                        WebDAV  CMIS
                                    for easy
       management
                                  access to
          platform
                            +     content 
                                collaboration
                                                +
      Alfresco Enterprise
                                   features;
      Alfresco Team
                                open source
                                   apps for
                                customization
Mobile and Tablet Platform and
Applications
•  Optimized for Tablet
•  Content and Workflow-
     oriented apps
     o    Federated Search
     o    Federated Workflow and
          Action
     o    Federated Browsing
     o    Viewing, Commenting and
          Annotation
     o    Some Editing
•  Integrated with key
     mobile apps
•    Open HTML5 Platform
     for Content
     Applications
Alfresco Focus: Process as a Service
Foundation for new B2B Cloud Apps

                       Mobile                            New
                       Content                          Consumer
                       Process Apps                      Apps




  Alfresco                 Activiti Focus         The Process Store
   Cloud                  Workflow Engine        (Free or Purchase)



                                                              Project
             DropBox           ECM
                                             Alfresco        “Pangu”
                                            Enterprise
Integrate into the Cloud Ecosystem




     Empower Organizations to keep control of their
  content in a Cloud World without forcing their users to
                change the way they work
Cloud-Connected Architecture
 Tablet             Mobile             Web


          Mobile-ready Applications
              Activity
  Tasks                   Search      Browse
               Feed                              Alfresco
                                                Ecosystem
           Alfresco Public Platform

   Alfresco        Alfresco        Alfresco
    Cloud           Focus          Connect


    Alfresco              Alfresco
    Directory            Commerce                           Private
                                                            Cloud
   Amazon Web Services (EC2, S3, RDS)                        Data
                                                             Store     Alfresco
                                                Alfresco              Community
                                               Enterprise
The Citizen Developer Platform
That’s it! The G20
 must get Cloud-
  Connected!!!
For the Next 12 Months
•  Cloud in November – Team in the Cloud
•  Mobile applications, especially Tablets/iPad
•  Integration with Cloud Platform and Social
   Ecosystem
•  Replication and Synchronization
•  Simple API and Citizen Developer Platform
   ASAP
•  Cloud-connected Workflow-oriented Content
   Application
Safe for another 12 months…
                       I am sure that we
Well, that’s another     have no more
  crisis solved!         problems for a
                            while!!!
The Future
•    Alfresco is a first and foremost a content management
     company
•    Open Source is critical for building trust and removing
     lock-in
•    Tablet and Mobile represent a huge new opportunity
•    Cloud enables new use cases and frees the
     organization
•    Private and Public option
•    Enable the Citizen Developer to support the new
     Enterprise
•    With our customers, our partners and our community
     we will invent the future
John Newton DevCon 2011 London Keynote

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John Newton DevCon 2011 London Keynote

  • 1. Alfresco Overview 2011 John Newton, Chairman & CTO
  • 4. It all started in a little Eastern European country You are instructed to destroy the Western economies by doing absolutely nothing! Tell them you lost the budget in SharePoint!
  • 5. While Western leaders argued… You think your fancy Mr Bond can save the world again!?! Bah!!!
  • 6. Masterminds were at work… My evil plan is working! All this indecision leads them to using SharePoint!!!
  • 7. Enter Bond… Free the funds! M! What do Free the data! you want me And crush that pointy, to do?! baldy head!!!
  • 8. Originally technology Large went top orgs down Consumer SMEs Home office
  • 9. While enterprise store information in proprietary vaults…
  • 10. And vendors used this lock-in… No Mr. Bond! I expect you to pay! Big Time!!!
  • 11. While Traditional ECM sat idly by…
  • 12. Creating lock-in What can I do?! I am locked in!!! I can do nothing! Bunga! Bunga!
  • 13. But forces are at work… Social Networks Cost Mobile Internet Moore’s Law
  • 14. Reversing the flow of Large orgs technology adoption… Consumer SMEs Home Setting in office motion new forces…
  • 15. Unleashing the Consumerization of IT Courtesy of John Mancini – AIIM.org
  • 16. Bringing the most significant trends in computing
  • 17. Content is only becoming more important…
  • 18. So our intrepid band set to work… Coding?!!
  • 19. A Year of Hard Work and Accomplishment Productive Consumer-like More Social “We are excited to join forces with Alfresco to drive the benefits of Social Business Software to our customers. Alfresco provides a proven enterprise content management system.!Jive taps into the Alfresco system to ‘socialize’ the content, facilitate collaboration, and make it available in the activity stream. Access and interaction with Alfresco content becomes seamless in Jive.!!This makes content management more searchable, ratable, likable, Rich Media Connected to Super-scale commentable, and most importantly, more social.” favorite apps - Matt Tucker, Co-Founder and CTO of Jive
  • 20. New User Experience New UI and HTML5 enhancements give a consumer-like experience to enterprise content management.
  • 21. Social Features in Alfresco 4 •  Follow influential users •  Status updates – “what are you working on” •  “Like” content & sort/search on popularity •  Proactive & customized notifications •  New activity feed & dashlets •  Integration to Jive
  • 22. Social Publishing in Alfresco 4 •  Content + Status Updates •  Publish to Facebook, Twitter, LinkedIn YouTube right from Alfresco o  Extendable to other channels (i.e. Slideshare) •  Social becomes part of content workflow •  Track publishing history
  • 23. Cloud-Scale Performance Improvements Alfresco 4 is the culmination of everything we have learned by scaling to tens-of-thousands of users and hundreds of millions of content items. •  Apache Solr •  Clustered protocols and CIFS •  Elastic Transformations •  Streamline transactions
  • 24. Scalability, Performance, Reliability Share Share •  Linearly scale with Share Share Server UI Scale-out Server more Server nodes with 3x Server more nodes •  Ingestion and Writes Repo Repo Repo Simpler XActs Server 2x faster Server Server Repo Server Clustered Protocols •  At least 25% less load Shared Index on repo from Index Solr Solr Solr transform and Engine Permissions indexing Transform Elastic Transform •  Big Transformqueries much Transform Engine Transformation Server faster Server Server •  Scale at least 300m Database Query Paging Database Database 1B benchmark in with Database Server Server 1H2012 Server Server
  • 25. Best of Breed BPM Social Workflow •  Designed by Tom Baeyens •  BPMN 2.0 •  New user/social-centric Task Model •  Apache-licensed •  Complete suite - Engine, Modeller, Console and User Tools •  Integrate with social feeds and discussion •  Cloud-ready – Shared Nothing, NoSQL data
  • 26. Alfresco Web Content Foundation Java Portal PHP Web Java WEM Custom App Web Quick Start Templates Use case: Use case: Use case: Use case: web-based Public website or Web Experience Home-grown portal community site Mgmt on Java web app Full Featured JSR-168 CMIS Integration RESTful APIs Alfresco Platform
  • 27. Web Content Services – Concentrating on Content Multiple Web Sites, Multiple Devices Web Audience Controlled Public Website Intranet Release •  Metadata Search •  Tagging and •  Thumbnails •  Comments Alfresco Content App Server Deploy •  Previews •  Structure •  User Gen. Content •  Menu SharePoint Shared Drive Emulation Emulation Office to Web Bus. Workflow Framework REST- Web Quick based Renditions Start Templates Collaboration Transfer Transformation Office to Web Framework Web Content Creation Tools Web Dev Tools Alfresco Microsoft Google Web Spring JavaScript Share Office Docs Editor Tools / Roo FreeMarker Marketing Web Team Development
  • 28. Replication – Distributed Web Deployment Intelligent movement of content and metadata Intranet Extranet Cloud HTML HTML HTML Master Local Content Copy Local Content Copy Local Content On Premise Private Cloud Public Cloud Multi-Tenant 28  
  • 29. Turns your iPad or iPhone into a corporate content workhorse In partnership with
  • 30. And there is more to come… I’ll get you yet!
  • 32. We seem to be at a great technology tipping point…
  • 33. Major Shifts in 21st Century Information Technology From zdnet.com/blog/hinchcliffe
  • 34. Content Management is changing… •  Who does it •  How you do it •  Where you do it •  When you do it •  And why you do it
  • 35. The New Scenarios B2B Collaboration Small Medium Enterprises And Underserved Departments Public Information Outside Access
  • 37. This is a Cloud… 37
  • 38. Citizen Developers I pledge to build cool applications in my spare time using only the Cloud and some JavaScript code!
  • 40. Microsoft? Hah! We can do that! We have Office 365 and Nokia!!!
  • 41. The New Users of Content Professional Services Travelling Execs Field Sales Maintenance Healthcare Secret Agents
  • 42. Defining the new mountain Tablets are the fastest growing computing device in history.
  • 43. Cook, Dine, Snack Laptop Tablet Mobile Cook and Dine or Consume Snack on Prepare the Content Info documents
  • 44. Future meets resistance… No Mr. Bond! I don’t think we will be using the Cloud today!!!
  • 45. The 3 Horizons Model
  • 46. Social Business Systems •  53% of large organizations Minion527 Verified☑ @HenchGirl289 Meet me •  61% use to increase after work at Chilis? 1 min ago collaboration between and within teams HenchGirl289 •  @Minion527, you are my bff, but Dr. 31% using for better sharing: No has got me on duty again! #POW 2 secs ago competitor updates, technical solutions, etc. •  Tools (mostly content): o  58% concurrent editing or wiki o  55% staff-facing blogs o  54% departmental forums or newsgroups o  42% bulletin boards o  28% activity streams AIIM Survey conducted February 2011
  • 47. Mobile Support Next time, an iPhone or I kill you!!! •  92% of Fortune 1000 are testing or deploying iPads –Tim Cook, Apple 10/4 •  22% providing mobile browser access to information portals •  68% provide no browser or mobile access •  Slow migration a problem for 33% of largest orgs. AIIM Survey conducted February 2011
  • 48. Cloud •  Gartner: Cloud is highest CIO priority •  64% would consider using a private cloud for ECM •  30% said public cloud is possible in future •  6% currently using internal corporate cloud •  Set to double, but outsourced corporate set to treble (particularly smaller orgs.) AIIM Survey conducted February 2011
  • 50. Well, it’s not Berlusconi… You don’t think he is planning is come back do you?!!
  • 51. Our opportunity Alfresco has the opportunity to enable a new era of business productivity in a tablet world... o  A powerful content platform that serves as a content-hub for the enterprise o  A set of cloud services integrations that enables “cloud- connected-content” o  A focus on driving the new tablet content experience – with apps open standards o  Built on a foundation of transparency, openness innovation
  • 52. Alfresco coming to the Cloud Soon
  • 53. Alfresco Cloud Our initial cloud offering positioned for: o  B2B Collaboration, Mobile, SharePoint Alternative All the power of real Content Management •  Life Cycle, Rules, Metadata, Search Hosted on Amazon in EU, US
  • 54. Private / Public Option Connection Public Cloud Private Cloud (On-Premise) Allow Enterprises to control what content they open up to the Cloud, where the content is located and keep an on-premise backup of content from their cloud applications
  • 55. Alfresco’s Mobile Strategy •  The right content to the right person on the right device •  Devices controlled by users, content access controlled by company •  Apps controlled by users and/or company, depending on security needs PLATFORM OPEN STANDARDS A robust, secure APPS To provide app choice – content Alfresco apps WebDAV CMIS for easy management access to platform + content collaboration + Alfresco Enterprise features; Alfresco Team open source apps for customization
  • 56. Mobile and Tablet Platform and Applications •  Optimized for Tablet •  Content and Workflow- oriented apps o  Federated Search o  Federated Workflow and Action o  Federated Browsing o  Viewing, Commenting and Annotation o  Some Editing •  Integrated with key mobile apps •  Open HTML5 Platform for Content Applications
  • 57. Alfresco Focus: Process as a Service Foundation for new B2B Cloud Apps Mobile New Content Consumer Process Apps Apps Alfresco Activiti Focus The Process Store Cloud Workflow Engine (Free or Purchase) Project DropBox ECM Alfresco “Pangu” Enterprise
  • 58. Integrate into the Cloud Ecosystem Empower Organizations to keep control of their content in a Cloud World without forcing their users to change the way they work
  • 59. Cloud-Connected Architecture Tablet Mobile Web Mobile-ready Applications Activity Tasks Search Browse Feed Alfresco Ecosystem Alfresco Public Platform Alfresco Alfresco Alfresco Cloud Focus Connect Alfresco Alfresco Directory Commerce Private Cloud Amazon Web Services (EC2, S3, RDS) Data Store Alfresco Alfresco Community Enterprise
  • 61. That’s it! The G20 must get Cloud- Connected!!!
  • 62. For the Next 12 Months •  Cloud in November – Team in the Cloud •  Mobile applications, especially Tablets/iPad •  Integration with Cloud Platform and Social Ecosystem •  Replication and Synchronization •  Simple API and Citizen Developer Platform ASAP •  Cloud-connected Workflow-oriented Content Application
  • 63. Safe for another 12 months… I am sure that we Well, that’s another have no more crisis solved! problems for a while!!!
  • 64. The Future •  Alfresco is a first and foremost a content management company •  Open Source is critical for building trust and removing lock-in •  Tablet and Mobile represent a huge new opportunity •  Cloud enables new use cases and frees the organization •  Private and Public option •  Enable the Citizen Developer to support the new Enterprise •  With our customers, our partners and our community we will invent the future