CLOUD
   ’
        .fi             Algorithms-as-a-Service                  cloudnsci.fi
   N’




          Keep-it-Simple                               Complex
             Market                                     Market

              by Pauli Misikangas, the CEO of Cloud’N’Sci Ltd
CLOUD  ’
               .fi      Algorithms-as-a-Service             cloudnsci.fi
        N’


                     Data is Go(o)d
                      …but REFINED data is even better!
• DATA has enormous business potential…
   –   …if you can collect it…
   –   …find the interesting phenomenon in it…
   –   …understand the phenomenon…
   –   …make the right conclusions…          DATA REFINING
   –   …leading to concrete actions...         (the tricky part)

   –   …improving the processes...
   –   …which are generating the DATA.
• Companies who can do this, will outperform their
  competitors who cannot.
                         Copyright © Cloud'N'Sci Ltd 2011                  2
CLOUD
   ’
        .fi      Algorithms-as-a-Service             cloudnsci.fi
   N’

        The Art of Data Refining
              Digging to Find the Truth




                  Copyright © Cloud'N'Sci Ltd 2011                  3
CLOUD      ’
                             .fi               Algorithms-as-a-Service                      cloudnsci.fi
                N’


 Example: Visual Data Mining with HeatMiner®
                    INPUT DATA                                                     OUTPUT DATA




                                                 Data Refining
                                                                                                 Average=7




                                                                 Average=1
Target values        HeatMiner automatically
  defining              selects 3 columns
  heatmap             as the optimal view to
   colors               explain the target



                                                Copyright © Cloud'N'Sci Ltd 2011                             4
CLOUD
   ’
          .fi     Algorithms-as-a-Service                   cloudnsci.fi
   N’


            The Rule of Thumb
                Wasted
   COMPLEX
   METHOD
                Effort


                                OK

       SIMPLE
       METHOD
                                        Dangerous!
                SIMPLE                            COMPLEX
                 DATA                               DATA


                   Copyright © Cloud'N'Sci Ltd 2011                        5
CLOUD     ’
                             .fi     Algorithms-as-a-Service                      cloudnsci.fi
                 N’



          Monitoring the
                                   Current Status
        business using the
        simplest methods

                                                                           The ”Keep it Simple”
                                                                         principle rules the World.




      Going a bit deeper
       but still avoiding
      complex methods




 The latest scientific                                                         Optimal solutions
analysis methods are                                                           are never found.
 hidden beyond the
  Scientific Chasm
                                      Copyright © Cloud'N'Sci Ltd 2011                                6
CLOUD  ’
                 .fi         Algorithms-as-a-Service                        cloudnsci.fi
        N’

Complex methods fall into                          ”No land ahead,
The Scientific Chasm                              better stop here.”



             +
    Overall
   Business
                                                                  Missed growth
   Benefit                                   Business             opportunity!
 (value-cost)                                Decision
                                             Horizon

             0
                                                                             Research &
                         Simple
                                              The                           Development
      Easy                                                                      Effort
     methods
                        solution
                         ready
                                            Scientific                   Advanced
     applied
                                             Chasm                     solution ready
             -         R&D for the
                        advanced                                      Unknown cost,
                         solution                                  schedule and results
                              Copyright © Cloud'N'Sci Ltd 2011                             7
CLOUD  ’
               .fi         Algorithms-as-a-Service                     cloudnsci.fi
         N’


              The Nature of the Game
      QUALITY        Possibility of
                     Rapid Success
Good Enough

                                                                           Risk of
                                                                           Failure



                                                                 Algorithms simply
                                                                cannot be developed
                                                                as normal software!




                                                                            COST
                                               Fair Estimate         Max


                             Copyright © Cloud'N'Sci Ltd 2011                         8
CLOUD  ’
                   .fi            Algorithms-as-a-Service                                   cloudnsci.fi
         N’


What Happens to Smart Algorithms?
Algorithm Developers,
University Researchers             Brilliant
                                  Algorithms                                         Trash Bin, Archive

                                        Only                                         Start-up
                                        Few                                          Company

                                        Commercial
                          Open                                   Academic
                                         Modules
                         Source                                 Publications




             Application Developers,                                  Commercial
                                                                      Applications              Business,
               Software Houses
                                                                                                 Industry


                                   Copyright © Cloud'N'Sci Ltd 2011                                         9
CLOUD   ’
                  .fi          Algorithms-as-a-Service                             cloudnsci.fi
         N’


   Communication Channel Needed!
Algorithm Developers,          I have made
                              these kind of
University Reseachers        ALGORITHMS.
                            Would someone
                           like to use them?                          I have this kind of
                                                                      DATA and I want to
                                     CLOUD       ’
                                                              .fi
                                                                     use it to improve my
                                                                          BUSINESS.
                                                 N’
                                                                    Is there a solution for
                                I need this kind of                       my needs?
                               functionality into my
                                   APPLICATION.
                               Does anyone have an
                                  algorithm for it?




     Application Developers,
                                                                                     Business,
       Software Houses
                                                                                      Industry


                                Copyright © Cloud'N'Sci Ltd 2011                                  10
CLOUD   ’
                      .fi          Algorithms-as-a-Service                      cloudnsci.fi
           N’



         Algorithm Business Challenges



                            Motivation?                   Platform?    Practical work?
                             Funding?                     Packaging?   Coordination?
       Right people?
       Best methods?                       Performance?                        Integration?
                                            Scalability?                         Hosting?
   Intellectual
   Properties?
                                                                                    Usage?
Security? Privacy?
                                                                                    Pricing?
Storage? Transfer?

                     Quality?                                          Support?
                                    Copyright © Cloud'N'Sci Ltd 2011                           11
                     Benefits?                                         Life time?
CLOUD      ’
                           .fi                   Algorithms-as-a-Service                                         cloudnsci.fi
            N’

                      Algorithm Architecture
                                                                                                  Algorithm Architectures
                                                      INPUT              OUTPUT                 combine algorithm modules
                                                       DATA               DATA                    into concrete solutions

                                              Algorithm Architecture
                                            SOLUTION-SPECIFIC CONFIGURATION FILES


                Config 1                                      Config 2                                      Config 3
                                 Output 1




                                                                                 Output 2




                                                                                                                          Output 3
  Input 1




                                                 Input 2




                                                                                                  Input 3
            Algorithm                                         Algorithm                                     Algorithm
            Module 1                                          Module 2                                      Module 3

                sandbox                                       sandbox                                       sandbox


 Each Module must                              Modules can be                                Each module is executed in a
 have well-specified                          chained if output                             strict sandbox for data security
input/output/config                           and input match                                    and system protection

                                                    Copyright © Cloud'N'Sci Ltd 2011                                                 12
CLOUD       ’
                                      .fi                      Algorithms-as-a-Service                                                 cloudnsci.fi
                       N’


           The Algorithms-as-a-Service Ecosystem
                                                                              Customer owns the data and pays for using
                                                                              the application and data refining services.


          Algorithm Architect                                                 Business                                         Application Developer
            responds for the                                                                                                   integrates algorithmic
          overall functionality,                                                                                                power into business
          documentation and
           customer support                                                  Application                                            applications

                                                                 INPUT DATA             OUTPUT DATA


                                                             Algorithm Architecture
                                                             SOLUTION-SPECIFIC CONFIGURATION FILES
    Cloud’N’Sci
   provides data                      Config 1                                   Config 2                          Config 3
refining solutions
as a service, hosts
                                                  Output 1




                                                                                              Output 2




                                                                                                                                 Output 3
                            Input 1




                                                                   Input 2




                                                                                                         Input 3
  the algorithms,                     Algorithm                                 Algorithm                          Algorithm
 helps in contract                    Module 1                                  Module 2                           Module 3
negotiations and
 takes care of the
    money flow
                                                                                                                                    Algorithm Developers
                                                                                                                                    create, maintain and
                                                                                                                                     own their modules


                                                                 Copyright © Cloud'N'Sci Ltd 2011                                                       13
CLOUD      ’
                             .fi                      Algorithms-as-a-Service                                                cloudnsci.fi
              N’


                               Elements of Growth
                                                                                                                        Each application has
                                                                                                                        multiple customers
                                                                     End Users
 Algorithmic solutions
can be used in multiple
     applications                                                                                                    Algorithm modules can
                                                                    Applications                                       be used in multiple
                                                                                                                     algorithm architectures
                                                        INPUT DATA             OUTPUT DATA


                                                    Algorithm Architecture
                                                    SOLUTION-SPECIFIC CONFIGURATION FILES

                             Config 1                                  Config 2                          Config 3
                                         Output 1




                                                                                    Output 2




                                                                                                                       Output 3
                   Input 1




                                                          Input 2




                                                                                               Input 3
                             Algorithm                                 Algorithm                         Algorithm
                             Module 1                                  Module 2                          Module 3


                                                                                                                     Cloud’N’Sci really scaled
                                                                                                                         up my algorithm
                                                                                                                        business! Thanks!



                                                        Copyright © Cloud'N'Sci Ltd 2011                                                         14
CLOUD  ’
                .fi           Algorithms-as-a-Service                           cloudnsci.fi
         N’


               Algorithms Wanted !
                 Pilot Customers & Applications


                                Cloud’N’Sci.fi

    NxM         Event     Time           Complex            Sensor                Vector
                                                                       Images
    Table     Sequence    Series          Graph              Data                Graphics



    Pattern      Clustering        Optimization               Complex Data        Image
    Mining       Algorithms         Algorithms                Visualization     Processing
                                                                                        etc...

Interested? Register yourself as an Algorithm Provider at http://cloudnsci.fi

                               Copyright © Cloud'N'Sci Ltd 2011                                  15
CLOUD
   ’
        .fi   Algorithms-as-a-Service             cloudnsci.fi
   N’




               Copyright © Cloud'N'Sci Ltd 2011                  16

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Algorithms as a Business

  • 1. CLOUD ’ .fi Algorithms-as-a-Service cloudnsci.fi N’ Keep-it-Simple Complex Market Market by Pauli Misikangas, the CEO of Cloud’N’Sci Ltd
  • 2. CLOUD ’ .fi Algorithms-as-a-Service cloudnsci.fi N’ Data is Go(o)d …but REFINED data is even better! • DATA has enormous business potential… – …if you can collect it… – …find the interesting phenomenon in it… – …understand the phenomenon… – …make the right conclusions… DATA REFINING – …leading to concrete actions... (the tricky part) – …improving the processes... – …which are generating the DATA. • Companies who can do this, will outperform their competitors who cannot. Copyright © Cloud'N'Sci Ltd 2011 2
  • 3. CLOUD ’ .fi Algorithms-as-a-Service cloudnsci.fi N’ The Art of Data Refining Digging to Find the Truth Copyright © Cloud'N'Sci Ltd 2011 3
  • 4. CLOUD ’ .fi Algorithms-as-a-Service cloudnsci.fi N’ Example: Visual Data Mining with HeatMiner® INPUT DATA OUTPUT DATA Data Refining Average=7 Average=1 Target values HeatMiner automatically defining selects 3 columns heatmap as the optimal view to colors explain the target Copyright © Cloud'N'Sci Ltd 2011 4
  • 5. CLOUD ’ .fi Algorithms-as-a-Service cloudnsci.fi N’ The Rule of Thumb Wasted COMPLEX METHOD Effort OK SIMPLE METHOD Dangerous! SIMPLE COMPLEX DATA DATA Copyright © Cloud'N'Sci Ltd 2011 5
  • 6. CLOUD ’ .fi Algorithms-as-a-Service cloudnsci.fi N’ Monitoring the Current Status business using the simplest methods The ”Keep it Simple” principle rules the World. Going a bit deeper but still avoiding complex methods The latest scientific Optimal solutions analysis methods are are never found. hidden beyond the Scientific Chasm Copyright © Cloud'N'Sci Ltd 2011 6
  • 7. CLOUD ’ .fi Algorithms-as-a-Service cloudnsci.fi N’ Complex methods fall into ”No land ahead, The Scientific Chasm better stop here.” + Overall Business Missed growth Benefit Business opportunity! (value-cost) Decision Horizon 0 Research & Simple The Development Easy Effort methods solution ready Scientific Advanced applied Chasm solution ready - R&D for the advanced Unknown cost, solution schedule and results Copyright © Cloud'N'Sci Ltd 2011 7
  • 8. CLOUD ’ .fi Algorithms-as-a-Service cloudnsci.fi N’ The Nature of the Game QUALITY Possibility of Rapid Success Good Enough Risk of Failure Algorithms simply cannot be developed as normal software! COST Fair Estimate Max Copyright © Cloud'N'Sci Ltd 2011 8
  • 9. CLOUD ’ .fi Algorithms-as-a-Service cloudnsci.fi N’ What Happens to Smart Algorithms? Algorithm Developers, University Researchers Brilliant Algorithms Trash Bin, Archive Only Start-up Few Company Commercial Open Academic Modules Source Publications Application Developers, Commercial Applications Business, Software Houses Industry Copyright © Cloud'N'Sci Ltd 2011 9
  • 10. CLOUD ’ .fi Algorithms-as-a-Service cloudnsci.fi N’ Communication Channel Needed! Algorithm Developers, I have made these kind of University Reseachers ALGORITHMS. Would someone like to use them? I have this kind of DATA and I want to CLOUD ’ .fi use it to improve my BUSINESS. N’ Is there a solution for I need this kind of my needs? functionality into my APPLICATION. Does anyone have an algorithm for it? Application Developers, Business, Software Houses Industry Copyright © Cloud'N'Sci Ltd 2011 10
  • 11. CLOUD ’ .fi Algorithms-as-a-Service cloudnsci.fi N’ Algorithm Business Challenges Motivation? Platform? Practical work? Funding? Packaging? Coordination? Right people? Best methods? Performance? Integration? Scalability? Hosting? Intellectual Properties? Usage? Security? Privacy? Pricing? Storage? Transfer? Quality? Support? Copyright © Cloud'N'Sci Ltd 2011 11 Benefits? Life time?
  • 12. CLOUD ’ .fi Algorithms-as-a-Service cloudnsci.fi N’ Algorithm Architecture Algorithm Architectures INPUT OUTPUT combine algorithm modules DATA DATA into concrete solutions Algorithm Architecture SOLUTION-SPECIFIC CONFIGURATION FILES Config 1 Config 2 Config 3 Output 1 Output 2 Output 3 Input 1 Input 2 Input 3 Algorithm Algorithm Algorithm Module 1 Module 2 Module 3 sandbox sandbox sandbox Each Module must Modules can be Each module is executed in a have well-specified chained if output strict sandbox for data security input/output/config and input match and system protection Copyright © Cloud'N'Sci Ltd 2011 12
  • 13. CLOUD ’ .fi Algorithms-as-a-Service cloudnsci.fi N’ The Algorithms-as-a-Service Ecosystem Customer owns the data and pays for using the application and data refining services. Algorithm Architect Business Application Developer responds for the integrates algorithmic overall functionality, power into business documentation and customer support Application applications INPUT DATA OUTPUT DATA Algorithm Architecture SOLUTION-SPECIFIC CONFIGURATION FILES Cloud’N’Sci provides data Config 1 Config 2 Config 3 refining solutions as a service, hosts Output 1 Output 2 Output 3 Input 1 Input 2 Input 3 the algorithms, Algorithm Algorithm Algorithm helps in contract Module 1 Module 2 Module 3 negotiations and takes care of the money flow Algorithm Developers create, maintain and own their modules Copyright © Cloud'N'Sci Ltd 2011 13
  • 14. CLOUD ’ .fi Algorithms-as-a-Service cloudnsci.fi N’ Elements of Growth Each application has multiple customers End Users Algorithmic solutions can be used in multiple applications Algorithm modules can Applications be used in multiple algorithm architectures INPUT DATA OUTPUT DATA Algorithm Architecture SOLUTION-SPECIFIC CONFIGURATION FILES Config 1 Config 2 Config 3 Output 1 Output 2 Output 3 Input 1 Input 2 Input 3 Algorithm Algorithm Algorithm Module 1 Module 2 Module 3 Cloud’N’Sci really scaled up my algorithm business! Thanks! Copyright © Cloud'N'Sci Ltd 2011 14
  • 15. CLOUD ’ .fi Algorithms-as-a-Service cloudnsci.fi N’ Algorithms Wanted ! Pilot Customers & Applications Cloud’N’Sci.fi NxM Event Time Complex Sensor Vector Images Table Sequence Series Graph Data Graphics Pattern Clustering Optimization Complex Data Image Mining Algorithms Algorithms Visualization Processing etc... Interested? Register yourself as an Algorithm Provider at http://cloudnsci.fi Copyright © Cloud'N'Sci Ltd 2011 15
  • 16. CLOUD ’ .fi Algorithms-as-a-Service cloudnsci.fi N’ Copyright © Cloud'N'Sci Ltd 2011 16