1. ST. PHILOMENA’S COLLEGE (AUTONOMOUS) MYSORE
Submitted by
Yashaswi N Bhat
MBA 2nd year
MBA23707
St. Philomena’s
college Mysore
Submitted to
Dr. Divyashree
Assistant professor
MBA department
St. Philomena's college Mysore
• ORGANISATION CHANGE
AND DEVELOPMENT
• TRAINING DEVELOPMENT
2. Introduction
Amazon, founded by Jeff Bezos in 1994, is one of the world’s leading multinational corporations, specializing in e-
commerce, cloud computing, artificial intelligence, and digital streaming. What began as an online bookstore has
transformed into a global technology giant, revolutionizing various industries with its customer-centric approach,
innovation, and operational excellence.
The company operates in multiple sectors, including online retail, logistics, digital entertainment, and cloud
computing through Amazon Web Services (AWS). With millions of employees worldwide, Amazon places a strong
emphasis on human resource management, employee training, and continuous learning to enhance productivity and
efficiency.
3. HR Aspect
Amazon’s Human Resource (HR) management is known for its efficiency and data-driven approach. HR policies
focus on talent acquisition, employee engagement, leadership development, and workplace culture. The company
emphasizes:
Recruitment & Selection: A rigorous hiring process that evaluates candidates based on leadership principles,
problem-solving skills, and cultural fit.
Performance Management: Continuous evaluation through KPIs (Key Performance Indicators), customer
feedback, and productivity metrics.
Employee Benefits: Competitive salary packages, stock options, career growth opportunities, and wellness
programs.
Workplace Culture: A mix of innovation, high-performance expectations, and collaboration, ensuring long-term
employee productivity.
4. Learning Modules Adopted by Amazon
1. Instructor-Led Training (ILT)
Conducted by subject matter experts in a classroom or virtual setting.
2. Online Learning Platforms
Amazon provides employees with access to e-learning platforms like AWS Training, LinkedIn Learning, and internal
learning portals.
3. Simulation & Virtual Reality Training
Uses AI-driven virtual simulations to train employees in warehouse operations, customer service scenarios, and problem-
solving.
4. On-the-Job Training (OJT)
Employees learn through hands-n experience while performing actual job tasks.
5. 5. Cross-Functional Training
Employees are trained in multiple departments, such as logistics, customer service, and marketing, to enhance
versatility.
6. Soft Skills & Leadership Training
Focuses on communication, teamwork, time management, and decision-making skills.
7. Compliance & Ethics Training
Employees undergo training on company policies, workplace ethics, cybersecurity, and legal regulations.
8. AI & Machine Learning Training
Specialized training for engineers and developers on AI, automation, and data analytics.
6. Amazon’s Training and Development
Three primary AWS skills training methods are in-person, live online, and
on-demand/self-paced courses. On-demand/self-paced courses are those that you work
through at your own pace and schedule. This format offers maximum flexibility as to
what and when you learn. On-demand classes consist mainly of video content which is
ideal for pausing, rewinding, and rewatching as many times as you choose. This training
method is also the least expensive since you can find free video tutorials.
7. Nature of Training at Amazon
Amazon’s training programs focus on various aspects of employee development. The nature of training includes:
• Technical Training: AWS certifications, cloud computing, programming, and automation tools
training.
• Leadership Development: Training for managers and executives on leadership, decision-making,
and innovation.
• Customer Service Training: Employees in customer support are trained to handle queries
efficiently.
• Compliance Training: Ethical guidelines, data privacy, workplace safety, and legal compliance
training.
• AI & Machine Learning Training: Specialized training in artificial intelligence and data analysis
for tech employees.
Amazon adapts training to suit different roles, ensuring employees meet the company's high-
performance standards.
8. Types of Training Methods at Amazon
Amazon uses diverse training methods to ensure skill development across various departments. Some key training methods
include:
1. Instructor-Led Training (ILT): Traditional classroom-style training with subject matter experts.
2. E-Learning Modules: Online self-paced courses covering technical and soft skills.
3. On-the-Job Training (OJT): Hands-on experience under supervision.
4. Simulation Training: Virtual reality (VR) and AI-driven learning simulations for practical training
5. Coaching & Mentorship: Senior employees guide new hires in skill development and career growth.
6. Workshops & Seminars: Interactive sessions with industry experts to enhance knowledge.
7. Gamification: Learning through interactive games and challenges to improve engagement.
9. Implementation of Training at Amazon
Amazon’s training implementation is structured and data-driven, ensuring maximum efficiency. The training process
includes:
Step 1: Identifying Training Needs:
HR and managers assess skill gaps, customer feedback, and performance metrics to determine training
requirements.
Step 2: Designing Training Programs:
Training modules are created based on job roles, employee experience levels, and business objectives.
Step 3: Delivering Training:
Training is conducted through online platforms, in-person workshops, and practical exercises. Employees also
access learning materials on-demand.
10. Step 4: Monitoring Progress:
Regular assessments, quizzes, and performance evaluations track employee progress. Supervisors provide
feedback and suggest improvements.
Step 5: Continuous Learning & Upgradation
Amazon ensures employees keep learning through regular updates to training programs and skill enhancement
opportunities.
Step 6: Measuring Training Effectiveness
HR evaluates training success through performance metrics, employee feedback, and business outcomes, refining
training strategies as needed.
11. Training Evaluation at Amazon
1. Kirkpatrick’s Four-Level Training Evaluation Model
Amazon applies Kirkpatrick’s model to assess training effectiveness:
a) Level 1: Reaction (Employee Feedback)
Employees provide feedback on the training experience through surveys, questionnaires, and one-on-one
discussions.
b) Level 2: Learning (Knowledge Assessment)
Employees take quizzes, tests, and hands-on simulations to evaluate skill acquisition.
c) Level 3: Behaviour (Application on the Job)
Supervisors observe how employees apply new skills in their work environment.
d) Level 4: Results (Business Impact)
Amazon measures improvements in performance, efficiency, and customer service.
12. 2. Data-Driven Evaluation Tools
Amazon uses AI-powered analytics, dashboards, and employee tracking systems to assess training outcomes. These tools
help in:
Identifying skill gaps and training improvements.
Personalizing training for employees based on their progress.
3. Manager and Peer Feedback
Supervisors provide performance reviews on how employees apply training in their roles.
360-degree feedback from colleagues and customers helps in evaluating soft skills and leadership training.
4. Continuous Improvement Approach
Amazon updates training content based on employee feedback and business needs.
13. Types of Organizational Change at Amazon
1. Structural Change
Leadership Transitions: In 2021, Jeff Bezos stepped down as CEO, and Andy Jassy took over, shifting Amazon’s
leadership focus toward cloud computing and AI-driven growth.
2. Technological Change
AI and Automation: Amazon continuously integrates AI, robotics, and machine learning to enhance warehouse
operations, supply chain efficiency, and customer experience.
3. Cultural Change
Workplace Culture Shift: Amazon has made efforts to improve employee well-being by revising workplace
policies, increasing wages, and enhancing work-life balance.
14. 4. Strategic Change
Global Expansion: Amazon has entered new markets like India, the Middle East, and Latin America, adapting its
strategies to local consumer behaviours. Acquisitions & Partnerships: Acquired Whole Foods Market (2017) to
expand into physical retail and MGM Studios (2021) to strengthen its digital content strategy.
5. Process-Oriented Change
Supply Chain Innovations: Amazon introduced one-day and same-day delivery options through an advanced
logistics network, including Amazon Air and drone deliveries.
6. People-Centric Change
Employee Training & Upskilling: Amazon invests in workforce development through programs like Amazon
Technical Academy and Career Choice to prepare employees for high-tech roles.
15. How Amazon Overcomes Organizational Changes
1. Strong Leadership & Vision
Proactive Decision-Making: Amazon’s leadership, from Jeff Bezos to Andy Jassy, has always focused on long-term
innovation rather than short-term profits.
2. Technology-Driven Adaptation
Automation & AI: Amazon integrates robotics, AI, and machine learning to handle disruptions in logistics, supply chain,
and customer service.
3. Employee Training & Upskilling
Career Choice Program: Amazon invests heavily in employee reskilling to prepare workers for new roles during
organizational changes.
Machine Learning University & Technical Academy: Helps employees transition into tech roles as Amazon expands AI
and automation.
Leadership Development Programs: Mid-level managers receive training on handling change management and crisis
response.
16. 4. Agile & Decentralized Structure
Two-Pizza Teams: Amazon uses small, independent teams for faster decision-making and innovation.
5. Customer-Centric Approach
Customer Feedback & Market Research: Amazon prioritizes customer insights to improve services and
introduce necessary changes.
6. Crisis Management & Risk Mitigation
Supply Chain Optimization: During the COVID-19 pandemic, Amazon adjusted its operations by
increasing warehouse automation and delivery network expansion.
Compliance & Ethics Training: Ensures employees understand and adhere to new regulations, reducing
risks during legal or policy changes
17. 7. Sustainability & Long-Term Goals
The Climate Pledge: Amazon is adapting to environmental changes by committing to net-zero carbon emissions by
2040.
Renewable Energy Initiatives: Investing in solar, wind energy, and electric delivery vehicles to meet sustainability
goals.
8. Mergers, Acquisitions & Business Expansion
Acquisitions for Growth: Amazon overcomes market shifts by acquiring companies like Whole Foods, MGM
Studios, and One Medical to diversify revenue streams.
Entering New Markets: Expansion into India, the Middle East, and Latin America helps Amazon sustain growth
despite regional challenges
18. Conclusion
Amazon's success is driven by its ability to adapt, innovate, and lead in a rapidly changing business
environment. Through strong leadership, advanced technology, continuous employee training, and
customer-centric strategies, the company effectively manages organizational change. By investing
in automation, cloud computing (AWS), AI, sustainability, and market expansion, Amazon ensures
long-term growth and competitive advantage. Its commitment to workforce development,
operational efficiency, and global expansion positions Amazon as a leader in e-commerce,
technology, and digital services. The company’s ability to overcome challenges and embrace
change makes it a model of resilience and innovation in the modern business world.
