Amazon use of Web 2.0
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The document discusses Amazon's use of various social media and web platforms like blogs, RSS feeds, Facebook, LinkedIn, YouTube, and Pinterest. It describes how Amazon uses these channels to support developers, share information on new technologies, advertise products, promote deals, respond to customer complaints, advertise job openings, and allow customer discussions. The ultimate goal of Amazon's web 2.0 strategy is to find new customers and advertise new products to bring more people to its main website to make purchases.
Amazon use of Web 2.0
- 1. Company Analysis part 3 | Amazon.com | Derrick Greene Company Analysis Project
- 2. Supports developers using the Amazons web services marketplace Information on new technologies and conferences Examples of developing code for specific languages Amazon.com Web service blog
- 4. -for more info…List location or contact for specification (or other related documents) Customers can follow feeds that relate to products related to there interest Special tags can be created for feed recommendation Amazon.com RSS Feeds
- 6. Advertise upcoming products – Amazon Fire TV Promote deals on website – Deal of the Day Respond to Consumer complaints Amazon.com Facebook
- 8. Amazon Deal of the Day
- 9. -for more info…List location or contact for specification (or other related documents) Careers – Job postings Amazon.com Linkedin
- 11. Products Advertisements – Amazon Dash Subscriptions to other Amazon content User Discussions – Review of products Amazon.com YouTube
- 12. Amazon YouTube
- 13. Amazon Pinterest
- 14. High-level overview of progress against schedule. – On-track in what areas – Behind in what areas – Ahead in what areas Unexpected delays or issues. Current Status
- 15. Find Customers – Potential customers on various websites Advertise New products – Market New products through web 2.0 technologies Submit questions – Customers allowed to leave feedback on purchases Amazon use of web 2.0
- 16. -for more info…List location or contact for specification (or other related documents) The ultimate reason Amazon uses web 2.0 is to bring new and customers to it main website to purchase its products Amazon is by far the world’s largest online retailer and is using web 2.0 tools to expand its platform Amazon use of web 2.0