Amazon web services : "How Does Cloud Computing Change the Business Model for Consumers and Providers?"
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The document discusses how cloud computing, particularly through Amazon Web Services (AWS), transforms the business model for both consumers and providers by eliminating the need for initial investments and allowing for elastic capacity scaling. AWS enables faster deployment, pay-as-you-go pricing, and improved management tools, resulting in significant cost savings and efficiency improvements. It highlights the advantages of cloud computing in terms of flexibility, reliability, and the ability to scale resources as needed.
Amazon web services : "How Does Cloud Computing Change the Business Model for Consumers and Providers?"
- 1. Amazon Web Services How Does Cloud Compu9ng Change the Business Model for Consumers and Providers? Kingsley Wood Business Development -‐ Asia Pacific
- 2. Amazon ? Don’t y ou g uys s ell b ooks ?
- 3. AMAZON’S THREE BUSINESSES Consumer (Retail) Seller Developers & Business Business IT Professionals Tens of millions of Sell on Amazon On-‐demand ac-ve customer websites infrastructure for accounts hos-ng web-‐scale Use Amazon solu-ons Seven countries: US, technology for your UK, Germany, Japan, own retail website Hundreds of France, Canada, thousands of Leverage Amazon’s China registered customers massive fulfillment center network
- 4. Amazon.com vs. AWS 2008: AWS bandwidth usage 30% greater than Amazon.com global websites 2007: AWS bandwidth usage surpassed Amazon.com global websites 2001 2002 2003 2004 2005 2006 2007 2008 Bandwidth Usage: AWS Amazon.com
- 5. Amazon Web Services hRp://aws.amazon.com
- 6. The 7 0/30 S witch 30% 70% On-‐Premise Your Managing All of the Business “Undifferentiated Heavy Lifting” Infrastructure
- 7. Cloud C ompu9ng F lips i t a round 30% 70% On-‐Premise Your Managing All of the Business “Undifferentiated Heavy Lifting” Infrastructure Configuring Cloud-‐Based More Time to Focus on Your Cloud Your Business Infrastructure Assets 70% 30%
- 8. Serving over 5 Million users per month ! Only 3 full -me staff !
- 9. Dropbox o n A WS Millions of Users ! 2 GB Free !
- 10. ?
- 11. 1) Elastic Capacity Scaling up and down in minutes No need to provision Optimize resources based on your needs
- 12. 2) Faster time to market Infrastructure is no longer a barrier Easier to test a solution Easier to deploy worldwide
- 13. 3) No initial investment (No CapEx) Cloud Computing doesn't require initial investments You pay for it in a different way
- 14. 4) Pay as you go, pay for what you use Example: Pay servers "by the hour", only the ones you use Pay storage "per Gigabyte", only the ones you use
- 15. 5) Focus on your business Automation + Better management tools Less time is spent on repetitive tasks
- 16. U9lity P ricing M odel Virtual Servers and Storage On Demand Pay only for what you use !
- 17. Typical Dilemma: Predic9ng I nfrastructure N eeds Infrastructure Cost $ You just lost Solv ed ! Customers Large Capital Expenditure Predicted Demand Traditional Opportunity Hardware Cost Actual Demand Automated Virtualization Time
- 18. Wall S treet & C loud C apacity 3000 CPU’s for one firm’s risk management processes 3000 Virtual CPU’s 300 CPU’s on weekends 300 Wednesday Thursday Friday Saturday Sunday Monday Tuesday 4/22/2009 4/23/2009 4/24/2009 4/25/2009 4/26/2009 4/27/2009 4/28/2009
- 23. New Y ork T imes TimesMachine : 1 851-‐1922 4 TB TIFF images 100 CPU’s in cloud 11 Million PDFs 100 CPU’s x 24 hours x $0.10 / Hr = $240
- 24. Faster, C heaper Virtual Servers On Demand Eli Lilly automated deployment of departmental servers and scientific grid computing clusters Internal IT AWS 4-‐5 weeks 2-‐3 minutes
- 25. www.YourWebsite.com Staging.YourWebsite.com Elas9c IP Dynamic IP 183.12.43.11 172.0.1.13 Produc-on Staging instance instance
- 26. Exterior Firewall Hardware MyWebSite.com or Software Solution to open standard Ports (80, 443) Web Load Balancer Hardware or Software solution to distribute traffic over web LB servers Web Tier Fleet of machines handling Web Web HTTP requests. Server Server Backend Firewall Limits access to application tier from web tier LB App Load Balancer Hardware or Software solution to spread traffic over app servers App Server Tier Fleet of machines handling App Server App Server App Server Backups on Application specific workloads Tapes Periodic Caching server machines can backups stored on be implemented at this layer Tapes usually managed by 3rd Data Tier party at their site Database Server machines with MySQL MySQL master and local running separately, Network storage for Master (Slave) Static objects Tapes A Classic Web Architecture
- 27. MyWebSite.com DNS ELB: Web Tier LB Auto-‐scaling group : Web Tier Auto-‐scaling group : Web Tier Web Web Web Web Server Server Server Server SLB SLB App Server App Server App Server App Server App Server App Server Cloud Front Auto-‐scaling group : App Tier Auto-‐scaling group : App Tier RDS RDS RDS Amazon S3 Master Slave Slave Availability Zone #1 Availability Zone 2 Availability Zone #n A Scalable Web Architecture on AWS
- 28. Features of Cloud Compu9ng Scalable Increase or decrease Cost Effec9ve capacity in minutes Low rate, pay-‐as-‐you-‐go Automa-on Reliable Secure Mission Cri-cal Mul-layer security facili-es Infrastructure
- 29. Virtual P rivate C loud ( VPC) Customer’s isolated AWS resources Subnets Router VPN Gateway Amazon Web Services Cloud Secure VPN Connection over the Internet Customer’s Network
- 30. Security
- 32. Customers in 190 Countries
- 33. AWS P artners The power of the AWS Ecosystem
- 34. Amazon W eb S ervices Overview Compute EC2 -‐ Elas%c Compute Cloud EMR -‐ Elas%c MapReduce Elas9c Beanstalk Storage S3 -‐ Simple Storage Service EBS -‐ Elas%c Block Storage Import/Export Database BYODB -‐ Bring Your Own DB RDS -‐ Rela%onal Database Service SimpleDB -‐ Non-‐Rela%onal Delivery CloudFront -‐ Content Delivery Route 53 – DNS SES – Simple Email Service Messaging, Monitoring, Networking, Payments
- 35. Kingsley Wood Business Development -‐ Asia Pacific kwood@amazon.com hRp://aws.amazon.com