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An enterprise journey in the
                   Cloud


CII Conference on Cloud Computing and Business Intelligence
27 September 2012
Cloud Computing Definitions



                    Cloud computing is a style of computing in which scalable and
                    elastic IT-enabled capabilities are delivered as a service using
                    Internet technologies.




Cloud computing is a model for enabling ubiquitous, convenient,
on-demand network access to a shared pool of configurable
computing resources (e.g., networks, servers, storage, applications
and services) that can be rapidly provisioned and released with
minimal management effort or service provider interaction
Enterprise Systems




                                          Customer Support / Help
CRM / ERP Systems
                                                   Desk




                    Collaboration Tools




      Email                                 Prod / Dev / Test
                                             Environments
Cloud Service Models



    Software as a         Platform as a       Infrastructure as a
       Service               Service                Service
 1. Consumed by end     1. Development        1. Raw Compute /
  users as a service    Platform to build     Storage offered as
   2. Subscribe for           apps                 Service
  services and start    2. Build business       2. Build Virtual
      using them       apps, social apps on   infrastructure and
                          the platform              manage
Characteristics

Self Service / On Demand

Resource Pooling

Broad Network Access

Elasticity

Measured Service
Benefits




     Agility                       Elasticity




               Use what you need
               & when you need
Getting Started
Web Frontends                     Collaboration Tools

                   Disaster Recovery &
                         Backup

                                          Dev & Test
                                         environments
Online Marketing
   Campaigns

            Data center
             extension
Case Study – largest low cost Airline in Asia

Major online presence – keeping costs low

Sales promotion every quarter

“3X” monthly traffic during promo hours (~6
 hours)

Web engine goes down within few minutes of
 promotion

Existing infrastructure cannot be scaled on
 demand
Solution brief

Migrated web frontend to AWS public cloud for
 scalability

Data to reside on-premise due to regulation

Secured VPN connectivity from public cloud to on-
 premise data center

Integration with third party web services requiring
 IP whitelisting

Custom scaling solutions to scale infrastructure
Cloud Architecture
                                                                                                    1.   Security
                                                           Elastic Load                             2.   IP WhiteListing
                                                             Balancer
                                                                                                    3.   Inter Connected
                                        Amazon Virtual Private Cloud
                                                                                                    4.   Scalability
            Amazon                                                                                  5.   HA
            Route 53
   PC

                           Web / App EC2                        Web / App EC2
                           with Elastic IP                      with Elastic IP     EC2 Instances
                                                                                    on AWS
                           VPC Subnet 1                         VPC Subnet 2
                         Availability Zone 1                 Availability Zone 2



 Mobile
                                               VPN Connection



                       Corporate Data center
                               ( DC1)
                                                                                        3rd Party
                                                                       (DC2)            Services
Pad / Tab
                   Inventory
                  /Schedules
                   Database                                        CRM      Email
Aligning infrastructure to needs
               Traditional Scaling
                           • Fixed capacity
                           • Under utilization of
                             resources
                           • Cost Leakage



               Cloud Scaling
                            • Align no.of instances
                              with demand
                            • Flexible capacities and
                              scaling sizes
                            • Save costs
Benefits

Automated provision of 60+ servers within 25
 minutes before promo start

Increased site availability by utilizing multiple data
 centers

More business conversions & happy customers

~40% savings in promotion infrastructure cost

Promo infrastructure turned off after promo
 period
Get a Partner / Expert
                   •     Centre of Excellence for Cloud
                         Computing, Mobility and Big Data
                   •     4+ years of experience on entire suite of
                         AWS offerings and expertise in Public,
                         Private and Hybrid clouds
                   •     Offices in United States, India &
                         Singapore
                   •     Expertise in Retail (e-Commerce), Media /
                         Gaming, Airline, Travel and Healthcare
                         domains
                   •     Awarded NASSCOM IT innovator 2009 &
                         amongst the NASSCOM EMERGE 50 –
                         Top 10 companies in India in 2010
                   •     Clients include Tech Start-ups, Energy,
                         Airline, Retail, Media, Gaming &
                         Healthcare companies
                   •     Very early and Strategic Partner of
                         Amazon Web Services
Q &A

       Contact
       Raghuraman Balachandran
       Principal Architect

       raghu@8kmiles.com

       http://cloud.8kmiles.com

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An enterprise journey in the Cloud

  • 1. An enterprise journey in the Cloud CII Conference on Cloud Computing and Business Intelligence 27 September 2012
  • 2. Cloud Computing Definitions Cloud computing is a style of computing in which scalable and elastic IT-enabled capabilities are delivered as a service using Internet technologies. Cloud computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction
  • 3. Enterprise Systems Customer Support / Help CRM / ERP Systems Desk Collaboration Tools Email Prod / Dev / Test Environments
  • 4. Cloud Service Models Software as a Platform as a Infrastructure as a Service Service Service 1. Consumed by end 1. Development 1. Raw Compute / users as a service Platform to build Storage offered as 2. Subscribe for apps Service services and start 2. Build business 2. Build Virtual using them apps, social apps on infrastructure and the platform manage
  • 5. Characteristics Self Service / On Demand Resource Pooling Broad Network Access Elasticity Measured Service
  • 6. Benefits Agility Elasticity Use what you need & when you need
  • 8. Web Frontends Collaboration Tools Disaster Recovery & Backup Dev & Test environments Online Marketing Campaigns Data center extension
  • 9. Case Study – largest low cost Airline in Asia Major online presence – keeping costs low Sales promotion every quarter “3X” monthly traffic during promo hours (~6 hours) Web engine goes down within few minutes of promotion Existing infrastructure cannot be scaled on demand
  • 10. Solution brief Migrated web frontend to AWS public cloud for scalability Data to reside on-premise due to regulation Secured VPN connectivity from public cloud to on- premise data center Integration with third party web services requiring IP whitelisting Custom scaling solutions to scale infrastructure
  • 11. Cloud Architecture 1. Security Elastic Load 2. IP WhiteListing Balancer 3. Inter Connected Amazon Virtual Private Cloud 4. Scalability Amazon 5. HA Route 53 PC Web / App EC2 Web / App EC2 with Elastic IP with Elastic IP EC2 Instances on AWS VPC Subnet 1 VPC Subnet 2 Availability Zone 1 Availability Zone 2 Mobile VPN Connection Corporate Data center ( DC1) 3rd Party (DC2) Services Pad / Tab Inventory /Schedules Database CRM Email
  • 12. Aligning infrastructure to needs Traditional Scaling • Fixed capacity • Under utilization of resources • Cost Leakage Cloud Scaling • Align no.of instances with demand • Flexible capacities and scaling sizes • Save costs
  • 13. Benefits Automated provision of 60+ servers within 25 minutes before promo start Increased site availability by utilizing multiple data centers More business conversions & happy customers ~40% savings in promotion infrastructure cost Promo infrastructure turned off after promo period
  • 14. Get a Partner / Expert • Centre of Excellence for Cloud Computing, Mobility and Big Data • 4+ years of experience on entire suite of AWS offerings and expertise in Public, Private and Hybrid clouds • Offices in United States, India & Singapore • Expertise in Retail (e-Commerce), Media / Gaming, Airline, Travel and Healthcare domains • Awarded NASSCOM IT innovator 2009 & amongst the NASSCOM EMERGE 50 – Top 10 companies in India in 2010 • Clients include Tech Start-ups, Energy, Airline, Retail, Media, Gaming & Healthcare companies • Very early and Strategic Partner of Amazon Web Services
  • 15. Q &A Contact Raghuraman Balachandran Principal Architect raghu@8kmiles.com http://cloud.8kmiles.com