Amit daliot-ux-lx-2013
0 likes1,103 views
The document discusses the increasing demand for prototyping skills among UX designers, suggesting that it has become a necessary part of the design process. It outlines three options for UX designers when faced with prototyping requests from clients: decline, collaborate with others, or embrace prototyping challenges. The text emphasizes that prototyping improves design quality and indicates the emergence of a new profession focused on prototyping.
Amit daliot-ux-lx-2013
- 1. My client wants a prototype Do we really need to become prototypers? 2013
- 2. Aren’t we already overloaded? UX Designer Scope of Work 02
- 3. UX Designer Scope of Work 03
- 4. UX Designer Scope of Work 04
- 5. UX job posts 2013 05 Demand for prototyping skills among UX job posts 17% 28% 18% 7% 11% 39% (Early 2012) 2% 4% - 1% 0% 8%
- 6. 3 Alternatives… 06 1. Ignore Agree with the client that prototyping is outside the scope of work 2. Invite a friend Work with someone who will prototype for you 3. Take the challenge Start prototyping
- 7. Ignore 07 (Is not an option)
- 8. Many reasons to ignore 08 “Too often you can get bogged down making a prototype look exactly like the real thing that you lose sight of the design process.”
- 9. Many reasons to ignore 09 “Prototype is causing reviewers to focus on details and less on functions & concepts” “We think in generalities, but we live in details” Alfred North Whitehead
- 10. Ignore is not an option We use the prototype to better explore the problem and uncover previously hidden constraints Prototypes can help you sell a decision that is fundamentally different from the client’s current solution or vision Prototype saves time. Yes, saves time 10
- 11. A Quick Example in Axure 11
- 13. Invite a friend 13 Prototyper ??!! Is it a new profession?
- 14. Invite a friend 14 A web based startup needs to hire at least 5 more professionals in order to reach the same goals used to be enough 6 years ago
- 16. Page Rank… 16
- 21. “GUI Design” VS. “UX Design” 21
- 23. A new profession? 23 UI prototyper
- 25. 25 But until the profession is established… A client less acquainted with web services tends to take a “turn key solution” approach (and personally ask YOU to deliver it all)
- 26. Take the challenge 26 And start prototyping
- 27. Prototyping Learning Curve 27 0 20 40 60 80 100 120 Hours Based on Axure RP 6.5 statistics ± 50h ‘Perfection’ ± 100h
- 28. Take the challenge 28 How much time prototyping adds to your existing project workload?
- 29. One Designated Area (1DA) 29 0.5 Hour Sketch Prototype
- 30. 2 Designated Area (2DA) 30 1 Hour Sketch Prototype
- 31. 5 Designated Area (5DA) 31 6 Hours Sketch Prototype
- 32. Move step by step 32 Simulate only these concepts that may wrongly understood Simulate basic transitions by creating alternate layouts in separate pages Start delivering static concepts using a prototyping tool
- 33. Yet, another reason… 33 Real crafts are evolved side by side with a unique professional tool
- 34. UX = Craft 34 “A profession that requires some particular kind of skilled work. It is lying somewhere between an art (which relies on talent and technique) and a science (which relies on knowledge)” Wikipedia Craft
- 35. What is a professional tool? 35 You cannot justify its cost for a single use It demands a learning curve Has a community around it Forms a profession barrier of entry Creates a long term dependency between customer and craftsman Immediately associated with a profession Helps deliver a tangible value
- 36. 4 Things to take Prototyping is becoming a mandatory request from UX designers Prototyping must be part of our core process. It helps us improve our design quality We are witnessing the emerge of a new profession – a prototyper It is time to gear up with our own UX professional tool …
Editor's Notes
- #15: 5