How To Learn What Your Customers Want With Google Analytics
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The document provides an overview of how to leverage Google Analytics to understand customer behavior and preferences on websites. It covers key functionalities such as listening, measuring, and testing, along with specific techniques for tracking user activity and setting up goals. The presentation encourages hiring professionals for advanced tasks while offering resources for further learning.
How To Learn What Your Customers Want With Google Analytics
- 1. HOW TO LEARN WHAT YOUR CUSTOMERS WANT – WITH GOOGLE ANALYTICS Will Marlow, LLC
- 2. Founded in 2012 Google AdWords Certified Partner (2x) Search & Display Bing & Yahoo Accredited Google Analytics Certified Specialize in data-driven marketing for organizations Will Marlow, LLC
- 3. PPT will be available at slideshare.net/willmarlow Notes will be available at willmarlow.com/blog Please interrupt! Presentation
- 4. How does Google Analytics work? What can you do with Google Analytics? You’ll learn some things that you can do yourself Other things you’ll probably want to hire someone to do for you. Presentation Agenda
- 5. Free Track user behavior on your website Uses only non-invasive third-party cookies Measure everything from basic activity (right away) to advanced actions (customization required) Google Analytics – Quick Introduction
- 6. What can you do with Google Analytics? • Listening • Measuring • Testing
- 7. What is Listening? What content on your website is most popular? What keyword data are people looking for to find you? What keyword data are people searching for on your website itself? What links, CTAs, and PDFs, are people clicking on?
- 11. Content Popularity Advanced Filtering by URL Keyword
- 15. Event Tracking – You Define It
- 16. Event Tracking – You Define It
- 17. Event Tracking – You Define It
- 18. Event Tracking – You Define It Advanced Filtering by URL Keyword
- 19. What can you do with Google Analytics? • Listening • Measuring • Testing
- 20. What is Measuring? This is all about measuring specific outcomes – goal tracking. As well as visitor paths – funnel visualization. Counting revenue– e-commerce tracking.
- 21. Goal Tracking Create Multiple Goal Definitions
- 23. Measuring Goals
- 24. Measuring Goals
- 26. Measuring Revenue from Keywords Keyword A Keyword B Keyword C Keyword D Keyword E Keyword F Keyword G Keyword H Keyword I Keyword J Note: keywords are obscured
- 28. What can you do with Google Analytics? • Listening • Measuring • Testing
- 29. Experiments – Version A Headline “A” Note URL
- 30. Experiments – Version A vs. B Headline “B” Note NEW URL
- 32. Let’s set some stuff up.
- 33. If you want help measuring what your customers want on your website, let’s talk. Will Marlow will@willmarlow.com m. 202.577.3350 Thank you.