What Is SEO? A Guide to Search Engine Optimization
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This document provides an introduction to search engine optimization (SEO). It explains that SEO involves optimizing a website to generate free traffic from search engines like Google by ranking for relevant keywords and becoming an authority on certain topics. It discusses the importance of targeting key internal pages beyond just the homepage. SEO consists of on-site technical elements like meta tags and URLs, on-site content creation through producing high-quality, keyword-rich content, and off-site elements like obtaining inbound links and citations from other websites. Examples are given of how SEO and paid search marketing like AdWords are balanced for different industry keywords.
What Is SEO? A Guide to Search Engine Optimization
- 1. WHAT IS SEO? AN INTRODUCTION TO SEARCH ENGINE OPTIMIZATION The Will Marlow Agency
- 2. What Is SEO? SEO 101 What Is SEO? Optimizing your website to generate free traffic from search engines like Google Ranking your website for different sets of keywords Making your website an “authority” on certain topics in Google’s index.
- 3. What Is SEO? SEO 101 Get Beyond the Homepage Triggering Traffic To Key Pages On Your Website * Note: none of these landing pages are the website’s “homepage”
- 4. What Is SEO? SEO 101 Target valuable keyword phrases Triggering Traffic To Key Pages On Your Website
- 5. What Is SEO? SEO 101 All keywords that include “Agency”
- 6. What Is SEO? SEO 101 All keywords that include “SEO”
- 7. What Is SEO? SEO 101 SEO Is About Real Estate
- 9. AdWords AdWords SEO Consumer Products: “iPad” 50% AdWords vs. 50% SEO
- 10. AdWords AdWords SEO SEO Consumer Products: “Nike Shoes” 50% AdWords vs. 50% SEO
- 11. SEO AdWords AdWordsAdWords Travel & Hospitality: “hotels dc cheap” 80% AdWords vs. 20% SEO
- 12. SEO SEO SEO SEO SEO SEO Personal Branding: “Will Marlow” 0% AdWords vs. 100% SEO
- 13. What Is SEO? SEO 101 What Goes Into SEO? First, “On-Site” Technical SEO Conforming to Google’s technical recommendations (tags, folder structure, indexing, etc.) Avoiding technical mistakes Creating content in “Google-friendly” formats Second, “On-Site” Content Creation Generating “signals of authority” like inbound links and references Third, “Off-Site” SEO Generating “signals of authority” like inbound links and references Generating “word of mouth”
- 14. What Is SEO? SEO 101 What Is On-Site Technical SEO? All SEO Meta Tags Page Title Tags, Meta Description Tags, Image Alt Tags Proper URL Responses 301-redirects in the right places Sensible Folder Structure Putting Things In Logical Places Keyword Rich URLs
- 15. What Is SEO? SEO 101 What Is On-Site “Content Creation” SEO? Creative Content Production Consistent, Steady Content Production Interesting Content Production Keyword Rich Content Production Unique Content Production None of This Can Be FAKED
- 16. What Is SEO? SEO 101 See On-Site Content Creation on willmarlow.com & willmarlowtraining.com willmarlow.com Encyclopedia of marketing terms Presentations Regularly updated blog Link-worthy content like digital toolbox willmarlowtraining.com Mix of free and paid video lessons Regularly updated blog
- 17. What Is SEO? SEO 101
- 18. What Is SEO? SEO 101
- 19. What Is SEO? SEO 101 What Is Off-Site SEO? Inbound Links (other websites linking to yours) Citations (other websites mentioning your NAP – name, address, phone) Certain types of social media activity Note: much of this activity falls into the category of public relations
- 20. What Is SEO? SEO 101 Thank you. If you have any questions about how I can help with SEO, let me know, or sign up for my online course at willmarlowtraining.com. Will Marlow will@willmarlow.com