The SEO Workflow
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The document summarizes the SEO workflow and how to get the most value from SEO work. It outlines the key steps in the SEO workflow including keyword research, content optimization, on-page SEO, and monitoring. It also provides an overview of an SEO tool from Magnolia and Siteimprove that can help with on-page optimization, backlink analysis, keyword discovery and SEO scores. The presentation aims to help practitioners understand and implement an integrated SEO workflow to bridge content and marketing goals.
The SEO Workflow
- 1. The SEO Workflow Bridging content and your marketing goals Webinar | March 5th 2019
- 2. Housekeeping Recording Webinar will be recorded and emailed in a few days Questions Type in your questions anytime via the Q&A window
- 3. Cass Weber Professional Services Manager I help practitioners and developers get started with and get the most out of Magnolia.
- 4. Tonni Wenck SEO Product Expert Expert technical leader in SEO strategy, SEM, paid search, social media and analytics.
- 5. Scot Rhodes Senior Solutions Architect I help clients and partners succeed with their Magnolia implementations and integrations.
- 6. Agenda The SEO workflow How to get the most out of your SEO work and bridge content to your marketing goals Demo Magnolia’s connector for Siteimprove Intelligence Platform Q&A How to get the most value out of your SEO work
- 8. The SEO workflow Get the most value out of your SEO work
- 9. Summary Why is SEO important? Keywords Main keyword - Related keywords Content The Quality of the content On-page SEO
- 10. What is SEO? SEO is optimizing of a website and webpage and signals from the web. On-page, Engagement, Links and Social. SEO is a game. 200 ranking signals.
- 11. Ad Meta title Meta description Mini site links Search Engine Results Page (SERP)
- 12. Website Audit Keyword Research Competitor Analysis Content Optimization Monitoring & Tracking The SEO workflow
- 13. SEO workflow + Build / get links from other sites. Get social links. Get traffic (very important). Important steps
- 15. Keyword research How can you find related (Semantic) keywords? Personal Search – think of the audience; Google Auto Suggestion; Google Related; Google Keyword Planner; Google Search Console. • Also think of buyer-attend keywords. Related keywords
- 16. Unique content What is important? Find the target page you want to optimize; If none - create one; Answer questions (keywords); 500 – 1000 words per page; User Experience; Get links from other pages; Social Media. Unique content to target page
- 17. On-page optimization Most important place to put your keyword is in the URL. Super Meta Title (as many related keywords). Why is the super meta title so important? Meta Description. On-page SEO
- 18. On-page One H1 on the page (different from meta title). One H2 on the page. More H3-H6 with related keywords. Keyword in content once. More on-page SEO
- 19. Table of contents Super important to have a ToC. Any one knows why? Example: https://en.wikipedia.org/wiki/Search_engine_optimization ToC (Table of contents)
- 20. More optimization Speed (Mobile). Call To Action. Mobile Friendly. Design. Video / Infographic. What can I do better?
- 21. Website Audit Keyword Research Competitor Analysis Content Optimization Monitoring & Tracking On-page diagnostics (technical, content, UX, mobile) Backlinks SEO scores (Digital Certainty Index) Keyword discovery, suggestion and monitoring (integration with Google Search Console) Industry benchmarks On-page keyword analysis, headings, images etc. Accessibility Duplicate content finder Dashboard SEO Analytics
- 22. Demo Magnolia connector for Siteimprove
- 23. Q & A
- 24. Recap How to get the most value out of your SEO work? Importance of SEO Keywords Content quality On-page SEO Integrated workflow
- 25. Thank you! Want more details? Get in touch with your contact at Magnolia or Siteimprove. Reach us directly: +41 61 228 90 00 (Magnolia) +45 33 36 93 50 (Siteimprove)
- 26. We’re also on the road. magnolia-cms.com/events Berlin - 12 March München - 14 March Zürich - 03 April Basel - 04 April Hamburg - 09 April