Introduction to SEONext Systems & Processes
- 1. “ How to get to the top of Google…and stay there! ” Introduction to SEONext and our processes Presentation by Justin Blackhurst
- 2. SEO Next is a major international SEO operation. Head Office in Manchester , 150+ SEO staff based in our offices in India Offices based in the focal IT & media centre of India, Gurgaon (near New Delhi) Google, Microsoft, JWT all established in the same area and many more… 10,000 ’ s of successful projects completed 1000 ’ s of clients globally Brief Introduction
- 3. Vaibhav Kakkar & Justin Blackhurst Co founder ’ s Research & Development Team UK SEO TEAM The Team
- 4. “ A tool designed to search for information on the World Wide Web ” “ Operates algorithmically generated results ” A Search engine is always trying to provide its searcher the most relevant result possible – to find this they look at over 300 variables What is a search engine?
- 5. Every day there are more than a billion searches on Google for information. Google data, September 2010 28.5 million Brits make online purchases. This number is expected to increase to 32.5 million by 2014 Verdict Research as cited by eMarketer, September 2010 58% of purchase decisions begin on search engines GroupM, February 2011 Online shopping has grown by 25% to £4.4bn year on year IMRG, June 2010 Online sales accounts for 10% of retail in the UK . Digital Strategy Consulting, August 2011 29% of people think the placement of a brand on the search results page reflects the importance of the brand Verdict Research as cited by digitalstrategyconsulting.com, April 2011 A few stats…
- 6. Keyword strategy – including long tail Making sure the website we are working includes good relevant content! The site layout is user friendly Internal link structure on the site links to appropriate relevant pages Good use of title, meta and H1 tags. Blogging – content rich regular posts Make your URL ’ s search engine compliant, examples; A) www.yourwebsite.co.uk/keyword_friendly.htm B) www.yourwebsite.co.uk/56738=+^-41235.asp Off site link building profile including Directory submissions, article submissions, forum posting, Sitemap – XML and HTML Analytics – Conversion – Usability Brand /Reputation Management – use of websites in good “ neighbourhoods ” ! Hard Work! How we get you to the top of the search engines and keep you there!!
- 8. Paid Ads: Paid advertising known as PPC displays adverts along the top and side of the page these are clearly distinguished so not to confuse the browser. Organic Results: Here Google displays its most relevant results, these results are determined by the questions Google asks each website over 300 in fact. A Typical Google Result
- 9. Search engines use robots to crawl your website with programs called spiders. The spiders take in all of the information on the pages to then be processed by the robots. The spiders proceed through your site by following links this process is repeated until there are no more links to follow. How do search engines view my website????
- 10. So…when the Google bot comes to your website, what does it look at?
- 11. Search engines look at many different things off the site below is a small selection of these. These will be explained individually further on in the presentation. Off page optimisation Factors
- 12. Directory submissions : Submitting your website to directories as a link building strategy has already been beaten with a stick hundreds of times, but it still remains a valid tactic that definitely works. Of course, that's if you're doing it the right way.. Article submissions spun : We write articles which will be manually spun, and then different variations of each article will be submitted to 100 article directories each (no screen shots) Article Submission : Articles will be written with good relevant content and each submitted into relevant category directories each (screen shots provided). Links through Forum Promotions : Although it may seem like a very easy way to get more links, link building through forums can be very tricky. However, it can also be one of the most valuable in terms of branding and the amount of targeted visitors. There are several ways of building links through forums Press release submission : we write online press releases, these are then submitted to PR sites, if you want submission to paid PR sites like PR web, the money paid to them will be extra. Top commentator : We will maintain your link as the top commentator link on good blogs, this gives you site wide links. Network blog distribution : We write spin articles, each will get distributed to around 75-150 sites in a private network we share. Link Varieties – Below are example links we use on our campaigns
- 13. Do follow comments : We create ‘ do follow ’ comments in good quality blogs to get some in-content links for your site LQ links : Not the ones I like the most, but these links will be giving a decent link variation to your site. New directories : This will include submission to all the new directories which come out every month, these have a very high acceptance rate and around 150-200 directories are released every month. Ezine : Ezine articles is one of the most authoritative site. We write good quality articles, specifically for submission to ezine articles, each article will have 1-2 links to your site. Associated Content : AC is also one of the most authoritative parasite sites. We will create a mini version of your site to link back from. Blog marketing : We will create unique posts for the blog every week and all the posts will be submitted to social media sites to get them indexed. All the blog posts will link to the main and internal pages of the main site. Link Varieties (cont.)
- 14. Good Example Bad Example SEO Next™ – Search Engine Optimisation (SEO) Company & Website Optimization Services. SEO. Search Engine Optimisation. It ’ s one of the fastest-growing fields in today ’ s business world. Like any area of business, many specialist search engine optimization companies have emerged to help you build your profile and exposure online. But, did you know that many of the leading SEO agencies throughout the UK, USA and Australia regularly outsource up to 100% of their work to our team of search marketing experts? Now you do, and now we ’ re pleased to introduce our own SEO brand: SEONext.co.uk. Drawing on the experience and expertise of over five years, working alongside the world ’ s biggest search engine optimisation (or, if you ’ re in the USA, optimization) companies, SEO Next™ is your one-stop, go-to option for all of your SEO services . If you ’ ve previously used a search engine optimisation company, there ’ s a good chance that it ’ s been our team working behind the scenes to bring your SEO plans to fruition. And the results speak for themselves – take a look at our SEO case study page and our testimonials for proof. SEO Next™ – Search Engine Optimisation ( SEO ) Company & Website Optimization Services. SEO . Search Engine Optimisation . It ’ s one of the fastest-growing fields in today ’ s business world. Like any area of business, many specialist search engine optimization companies have emerged to help you build your profile and exposure online. But, did you know that many of the leading SEO agencies throughout the UK, USA and Australia regularly outsource up to 100% of their work to our team of search marketing experts? Now you do, and now we ’ re pleased to introduce our own SEO brand: SEONext.co.uk. Drawing on the experience and expertise of over five years, working alongside the world ’ s biggest search engine optimisation (or, if you ’ re in the USA, optimization) companies, SEO Next ™ is your one-stop, go-to option for all of your SEO services . If you ’ ve previously used a search engine optimisation company, there ’ s a good chance that it ’ s been our team working behind the scenes to bring your SEO plans to fruition. And the results speak for themselves – take a look at our SEO case study page and our testimonials for proof. Content & keyword anchor text
- 15. 1000-2000 New directories go live every month our R&D team source them ... Directories are a powerful tool to start building your link profile, although by no means the strongest type of link they create a good foundation and last for a long time. Directory homepage Individual business listing We try and match the category that best suits your business but as we don ’ t own the directories sometimes the site admin change these. This is why we provide you with screenshots and links to the directories. Business Directories
- 16. There are thousands upon thousands of article directories on the web, many are industry specific but the majority remain general. We source the best sites for the industry we are working with. We have an articles written by one of our in house copyrighters and then they are submitted to the sites. Once the articles has been submitted to the article site it is then manually reviewed. The review progress looks for key elements, is the article salesy, spammy or un relevant to its title or submission category. Once the article has been approved it will then go live on the site. Sometimes this takes up to 3 weeks. Article Directories
- 17. Forums are a great way of us connecting a business to its demographic, not only do we get involved in relevant industry specific forums we also gain a link back on every comment we make. As we don ’ t own any of the forums we post on, from time to time whole threads are deleted, we build large amounts of these links to counteract the drop offs. these forum links possess good strength as the whole forum is filled with good fresh unique content. Forum posts
- 18. Top commentator links are a great value link. by getting involved with blogging sites in the specific industry, and by commentating and adding content to these blogs on a regular basis we a rewarded with a site wide link. Occasionally we let these links drop of for a month and then rebuild them a month or so later. We do this so that Google see ’ s that the sites involvement was not a one off or spammy. This creates a stronger trust rating for the link juice. Top commentator links!
- 21. Google webmaster tools http://googlewebmastercentral.blogspot.com/ SEO Blog http://www.mattcutts.com/blog/ Detecting inbound links to your site http://siteexplorer.search.yahoo.com/ Google keyword tool Find out search volumes and good keywords to target https://adwords.google.co.uk/select/KeywordToolExternal Iweb Tool http://www.iwebtool.com/ Great “ FREE ” online resources