Analyzing Data Using Microsoft Excel .pptx

Analyzing Data Using
Microsoft Excel

In reality, researchers will first collect data
from the target market by distributing
survey questionnaires before releasing the
product. The data collected will help them
determine if the product has the potential to
succeed in the target market.

For your group's product, come up with
several questions that will help you
determine how your sample from your
target market would perceive your product.
Your target market for this activity is the
people in your school (teachers, students,
personnel).

Add more questions fitting for your
product. If your product is not a food
product, replace the taste' rate with
durability or function rate. Have this survey
form approved by your teacher then produce
around 15 copies of these.
Start your product testing in your school
by letting students, teachers, and or personnel
taste/test your product. Afterward, gather the
data and place them in Microsoft Excel. The
following is a sample spreadsheet using the
milk tea example.

Note: To change the orientation of a text,
press Ctrl+ 1. To open the Format Cells dialog
box> Alignment tab/under Orientation,
specify the degrees you want.
Obviously this data is raw. Assuming that we
have a huge sample, we have to apply for several
formulas to be able to easily analyze the result of
this survey.

Let us start by a simple average formula to
determine the average rating of Quality, Taste,
Presentation, and Product.
The syntax would be "AVERAGE (cells
involved).
Example: (Using figure 1, determine the
average for quality.)

=AVERAGE(F5:24)
Determine the average for all your criteria
and place them at the bottom of your survey
results similar to the screenshot below.

Next, determine how many people
said YES or NO if they were satisfied
with the product or if they would
recommend it to their friend. For this,
we will use the COUNTIF function.
Using the =COUNTIF function will
allow us to count the number of cells
that contains something. However, in
this case, we just need to count the
ones that have Yes or No in them. For
this, we have to use the COUNTIF

COUNTIF Function Syntax: =COUNTIF (range, criteria)
Range - the cells where the counting will take place.
Criteria - the label or value that determine if it is to
be counted.

Example:
Using Figure 1. The formula for getting the number
of YES for the Satisfied criteria is =COUNTIF
(J5:J24, "YES")
Determine the number of YES answers in both
criteria and place them at the bottom of your survey
results similar to the screenshot below.

If you were to determine if you could sell your
product or service to teachers or students, you
can use the AVERAGEIF Function.
AVERAGEIF
Using the AVERAGEIF, we can average a
range if the cell beside it equals to "teacher"
and/ or "student".

AVERAGEIF uses the following syntax:
AVERAGEIF (range, criteria, average range)
Range - the range of cells where you want to look
for the criteria.
Criteria - a value or label that determines if a cell is
part of the range to be averaged.
Average Range (optional) - the actual range of cells
that will be averaged, if omitted, the range will be
used instead.

= AVERAGEIF(ES:E24,"Teacher",F5:F24)

Spreadsheet Terminology
• Accounting Number Format - number format
that is used for accounting
• Orientation - the angle at which a text is
displayed.
• Count - a function used to count the cells with
content in a range.
• SUM - a function used to compute for the
summation of the numbers of a

• AVERAGE - a function used to compute for
the average of the numbers in a range.
• COUNTIF - a function used to count the
number of cells in a range if a certain
condition is met.
• AVERAGEIF - a function used to compute
for the average in a range if a certain

• Range - the range of cells where you want to
look for the criteria.
• Criteria - a value or label that determines if a cell
is part of the range to be averaged.
• Average Range - the actual range of cells that
will be averaged, if omitted, the range will be used
instead.
• Relative Reference - All cell references are called
relative references, when copied across multiple

• Absolute Reference - These are cell references
that do not change when copied or filled in keeping
a row and/or column constant.

Analyzing Data Using Microsoft Excel .pptx

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