Anouk willems main stage - 2012
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Anouk Willems from InSites Consulting gave a presentation at the Festival of NewMR 2012 Main Stage about exploring the mobile research space. She discussed how no environment is completely mobile-free anymore and explored opportunities and risks in mobile recruitment, marketing, and online communities. Willems argued that while mobile may lead to less engagement in some ways, it also provides new ways to access real behaviors and more contextual and personal contributions from community members. She framed mobile as a new ecosystem for research that provides new opportunities but also unknown territories to discover.
Anouk willems main stage - 2012
- 1. A Presenta*on from The Fes*val of NewMR – Main Stage 5 December 2012 No environment is 100% mobile-‐free anymore All copyright owned by The Future Place and the presenters of the material For more informa:on about NewMR events visit NewMR.org Anouk Willems InSites Consul<ng
- 2. No environment is 100% mobile-free anymore 35 % 41 % 64 % Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
- 3. Welcome in the mobile research space! Are you ready to jump? Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
- 4. Are you ready for the mobile MRX quiz? Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
- 5. New Opportunities New Risks Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
- 6. Exploring Mobile Research Space ? ?? Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
- 7. Recruitment Mobile = online + offline research Opportunity Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
- 8. Should we worry? Socio demographics Technological advancedEngagement Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
- 9. Exploring Mobile Research Space ?? 1/Recruitment Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
- 10. Mobile marketing Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
- 11. Profile? Impact? Satisfaction? Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
- 12. Time to reach 400 participants? 4 hours 4 days 4 weeks Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
- 13. Get access to real behaviour New information Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
- 14. In the heat of the moment? Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
- 15. Exploring Mobile Research Space ? 1/Recruitment ? 2/ Marketing Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
- 16. How about mobile & MROCs? Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
- 17. 15 inch 4,3 x less engagement? 3,5 inch Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
- 18. Does mobile make community members less engaged? Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
- 19. Yes No Using the mobile app really helps me staying in touch more with the community “ “more Does mobile make community members less engaged? Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
- 20. Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
- 21. 15 inch Mobile leads to less rich data? 3,5 inch Yes NoNo Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
- 22. Members don’t post more, but… …more contextual & personal stuff Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
- 23. Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
- 24. More engagement Richer contributions Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
- 25. Exploring Mobile Research Space 1/Recruitment ? 2/ Marketing 3/ Communities Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
- 26. Discovering new territory A new eco system New information Mobile marketing Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
- 27. Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3
- 28. Q & A Ray Poynter VCU Anouk Willems InSite Consul:ng Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3