APIs: The Lynchpin of your Open Banking PSD2 Strategy
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The document discusses the essential role of APIs in driving standardization, disruption, and innovation across various industries. It highlights the significant business impact of APIs, showcasing successful case studies and metrics such as user downloads and third-party engagement. Additionally, it outlines new channels for identity authentication and payment services aiming to enhance customer experiences and foster growth.
APIs: The Lynchpin of your Open Banking PSD2 Strategy
- 1. APIs as the lynchpin Standardization, Disruption, and Innovation Ed Anuff, SVP Strategy Apigee 5/19/2016
- 2. ©2015 Apigee Corp. All Rights Reserved. 2
- 3. ©2015 Apigee Corp. All Rights Reserved. 3
- 4. ©2015 Apigee Corp. All Rights Reserved. 4 shipmap.org by https://www.kiln.digital
- 5. ©2015 Apigee Corp. All Rights Reserved. 5 https://resource? parameter
- 6. ©2015 Apigee Corp. All Rights Reserved. 6 The Center for Global Enterprise https://thecge.net
- 7. ©2015 Apigee Corp. All Rights Reserved. 7
- 8. High business impact APIs 8 Unlock the most critical data / services Deliver high value use cases Drive ecosystem adoption
- 9. ©2015 Apigee Corp. All Rights Reserved.
- 11. >100 partners
- 14. ©2015 Apigee Corp. All Rights Reserved. « 33M downloads « #3 most downloaded consumer app 2015 « SXSW Appy Award 2013 « Apple “Top App” 2012 & 2013 « Forbes Top retail app « Webby Award Best integrated mobile experience 2013
- 15. ©2015 Apigee Corp. All Rights Reserved. 15 Store + mobile + online spend 6X more than store-only customer 500k fitness & medical devices connected to healthy rewards program « 33M downloads « #3 most downloaded consumer app 2015 « SXSW Appy Award 2013 « Apple “Top App” 2012 & 2013 « Forbes Top retail app « Webby Award Best integrated mobile experience 2013 6X spend 500k smart devices Real medical efficacy Significant improvement in diabetes and hypertension outcomes
- 16. ©2015 Apigee Corp. All Rights Reserved. 16
- 17. ©2015 Apigee Corp. All Rights Reserved.
- 18. ©2015 Apigee Corp. All Rights Reserved. 18
- 19. ©2015 Apigee Corp. All Rights Reserved. 19
- 20. ©2015 Apigee Corp. All Rights Reserved. 20 New channels
- 21. 21 2B
- 22. ©2015 Apigee Corp. All Rights Reserved. ONE 2B
- 23. ©2015 Apigee Corp. All Rights Reserved. 23 ©2015 Apigee. All Rights Reserved. Discovery services across 33 operators 2B
- 24. Mobile Connect Pilots – Identity Authentication Use Cases 24 Fraud detection Access to public services Bank Post OfficeTelcos Identity Authentication
- 25. India launches Unified Payments Interface (UPI) April 13, 2016 25
- 26. Payment Services Directive 2 - Solution 26
- 27. Thank You