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APPLICATION STRATEGIES 
FOR THE CONNECTED ENTERPRISE 
Todd Bouman 
VP, Product Marketing 
Samsung Enterprise Business Division 
#DigitalBusiness @SamsungBizUSA 
@SamsungBizUSA #DigitalBusiness
Agenda 
The New Era of Enterprise Mobility 
Forging a Strategy 
Tying the Ecosystem Together 
Key Takeaways 
@SamsungBizUSA #DigitalBusiness
The New Era of Enterprise Mobility 
2014 85% 70% 57% 
The year business 
spending on mobile 
devices will overtake 
spending on fixed 
devices 
Companies that support 
employees bringing their 
own devices to work 
Companies that planned 
to provide smartphones 
for some employees this 
year, or already do 
Companies that planned 
to provide tablets for 
some employees this 
year, or already do
Application Strategies Must Change 
Cloud-based 
Software (SaaS) 
Desktop Apps 
Custom-Built Apps 
Legacy Enterprise 
Applications 
Native Mobile Apps 
Web Apps 
@SamsungBizUSA #DigitalBusiness
Mobile Enterprise Apps Proliferate 
Employees at almost 
50% of companies 
are using tablets 
for business purposes 
Appcelerator Survey, 2013 
Number Apps Built or Planned in Next 6 Months 
@SamsungBizUSA #DigitalBusiness 
B2C B2B B2E 
1 App 
2-10 Apps 
11-25 Apps 
26+ Apps 
38% 47% 53% 
48% 41% 36% 
8% 7% 7% 
4% 4% 3%
CIO’s Role in Application Governance Must Change 
@SamsungBizUSA #DigitalBusiness 
Tolerate Invest 
Portfolio 
Eliminate Migrate 
Business Value 
Technical Quailty 
Adapted from Gartner Application Strategy Governance, 2014
A Platform for Success 
SDKs 
APIs 
Development 
Tools 
Enterprise-Ready 
Devices 
@SamsungBizUSA #DigitalBusiness 
Solutions 
Partner 
Alignment 
Samsung 360 Services for Business™
What Are Your Goals? 
Reasons for Providing Mobile Apps to Employees 
(Percent Very or Somewhat Important: North America) 
More productive employees 
@SamsungBizUSA #DigitalBusiness 
69% 
79% 
69% 
75% 
60% 
72% 
56% 
70% 
69% 
54% 
49% 
68% 
67% 
42% 
More efficient business processes 
To enhance customer engagement 
More employee collaboration 
Results in cost savings 
To establish a competitive advantage 
Provide new revenue streams 
2013 
2014 
Source: Frost & Sullivan
Tapping into Enterprise Data 
Top Planned Investment Priorities 
Appcelerator Survey, 2013 
@SamsungBizUSA #DigitalBusiness 
Forrester, 2014 
Mobile App Integration 
Mobile Testing Platform 46% 
Opening up Mobile Specific APIs 
Mobile Application 
Management 
Mobile Middleware Platform 
Enterprise App Store 
36% 
34% 
29% 
54% offer access 
to internal databases 
54% offer access to Sales Force 
Automation (SFA) 
49% deploy local fleet tracking and 
management apps 
52% provide access to Supply Chain 
Management (SCM) 
40%
Security Is Paramount 
63% of enterprise 
applications are not 
assessed for security 
vulnerabilities 
@SamsungBizUSA #DigitalBusiness
Tying the Whole Ecosystem Together 
Employees Partners Customers
“If the rate of change on the 
outside exceeds the rate of 
change on the inside, the end 
is near.” 
– Jack Welch 
@SamsungBizUSA #DigitalBusiness
Don’t Get Left Behind 
If you're not looking to actively transform your 
business and technology and using the best 
technology to ensure operational safety, the 
competition will leave you in the dust. 
@SamsungBizUSA #DigitalBusiness
Key Takeaways 
► CIO’s Role Must Change 
► Invest Strategically in Legacy Migration 
► Don’t Compromise on Security 
► Target Specific Workflow Opportunities 
@SamsungBizUSA #DigitalBusiness

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Application Strategies for the Connected Enterprise

  • 1. APPLICATION STRATEGIES FOR THE CONNECTED ENTERPRISE Todd Bouman VP, Product Marketing Samsung Enterprise Business Division #DigitalBusiness @SamsungBizUSA @SamsungBizUSA #DigitalBusiness
  • 2. Agenda The New Era of Enterprise Mobility Forging a Strategy Tying the Ecosystem Together Key Takeaways @SamsungBizUSA #DigitalBusiness
  • 3. The New Era of Enterprise Mobility 2014 85% 70% 57% The year business spending on mobile devices will overtake spending on fixed devices Companies that support employees bringing their own devices to work Companies that planned to provide smartphones for some employees this year, or already do Companies that planned to provide tablets for some employees this year, or already do
  • 4. Application Strategies Must Change Cloud-based Software (SaaS) Desktop Apps Custom-Built Apps Legacy Enterprise Applications Native Mobile Apps Web Apps @SamsungBizUSA #DigitalBusiness
  • 5. Mobile Enterprise Apps Proliferate Employees at almost 50% of companies are using tablets for business purposes Appcelerator Survey, 2013 Number Apps Built or Planned in Next 6 Months @SamsungBizUSA #DigitalBusiness B2C B2B B2E 1 App 2-10 Apps 11-25 Apps 26+ Apps 38% 47% 53% 48% 41% 36% 8% 7% 7% 4% 4% 3%
  • 6. CIO’s Role in Application Governance Must Change @SamsungBizUSA #DigitalBusiness Tolerate Invest Portfolio Eliminate Migrate Business Value Technical Quailty Adapted from Gartner Application Strategy Governance, 2014
  • 7. A Platform for Success SDKs APIs Development Tools Enterprise-Ready Devices @SamsungBizUSA #DigitalBusiness Solutions Partner Alignment Samsung 360 Services for Business™
  • 8. What Are Your Goals? Reasons for Providing Mobile Apps to Employees (Percent Very or Somewhat Important: North America) More productive employees @SamsungBizUSA #DigitalBusiness 69% 79% 69% 75% 60% 72% 56% 70% 69% 54% 49% 68% 67% 42% More efficient business processes To enhance customer engagement More employee collaboration Results in cost savings To establish a competitive advantage Provide new revenue streams 2013 2014 Source: Frost & Sullivan
  • 9. Tapping into Enterprise Data Top Planned Investment Priorities Appcelerator Survey, 2013 @SamsungBizUSA #DigitalBusiness Forrester, 2014 Mobile App Integration Mobile Testing Platform 46% Opening up Mobile Specific APIs Mobile Application Management Mobile Middleware Platform Enterprise App Store 36% 34% 29% 54% offer access to internal databases 54% offer access to Sales Force Automation (SFA) 49% deploy local fleet tracking and management apps 52% provide access to Supply Chain Management (SCM) 40%
  • 10. Security Is Paramount 63% of enterprise applications are not assessed for security vulnerabilities @SamsungBizUSA #DigitalBusiness
  • 11. Tying the Whole Ecosystem Together Employees Partners Customers
  • 12. “If the rate of change on the outside exceeds the rate of change on the inside, the end is near.” – Jack Welch @SamsungBizUSA #DigitalBusiness
  • 13. Don’t Get Left Behind If you're not looking to actively transform your business and technology and using the best technology to ensure operational safety, the competition will leave you in the dust. @SamsungBizUSA #DigitalBusiness
  • 14. Key Takeaways ► CIO’s Role Must Change ► Invest Strategically in Legacy Migration ► Don’t Compromise on Security ► Target Specific Workflow Opportunities @SamsungBizUSA #DigitalBusiness

Editor's Notes

  • #2: Welcome and introduction
  • #4: We are in a new era of enterprise mobility. With well over one-third of employees working from home or the road, and with business itself becoming increasingly global, organizations must find new ways to improve business processes, speed decision-making, increase customer satisfaction, and drive revenues from all areas of the organization. BYOD is something we must embrace. And everything must be viewed through the lens of Mobile First. The applications and devices that employees are using to do their jobs are increasingly designed to support a remote and virtual workforce while enabling the kind of real-time communication and collaboration that separate success from failure. And yet those same respondents tell us that supporting new business needs is driving up costs—and they are looking for ways in which technology can help improve those outcomes.
  • #5: http://www.citrix.com/content/dam/citrix/en_us/documents/products-solutions/citrix-mobility-report-a-look-ahead.pdf How do fit together the jigsaw puzzle? Legacy enterprise applications, built 5-15 to years ago on the 2nd platform, are the vault for enterprise data and processes. But invariably they do not enable access to the mobile worker. Migrating these to mobile or cloud is a long-term challenge. Custom built apps, whether desktop or mobile, have proliferated in many organizations. Some are more effective and necessary than others. How connected are they to your enterprise? Desktop apps serve a core function in productivity and may be integrated closely with other custom applications. And then there are the new breed: Web apps, native mobile apps that employees are utilizing whether sanctioned or otherwise, and SaaS, which is increasing rapidly.
  • #6: Appcelerator Survey, 2013 http://www.appcelerator.com.s3.amazonaws.com/pdf/enterprise-survey-q3-2013.pdf This survey from appcelerator demonstrates just how rapid the proliferation of mobile application is. And we know that app development is occurring throughout the enterprise, with many LOB leaders trying their hand at renewing processes and systems. It’s an atmosphere of experimentation and obviously there will be as many failures as there are success stories. The key is having a clear strategy. --------------- Frost & Sullivan survey of 300 North American decision-makers who were responsible for purchasing mobile software applications reveals that in 2013, 73% of respondents deployed at least one mobile worker app. In 2014, this figure has risen to 82% of respondents. The largest proportion of businesses (49%) have implemented between one and 10 apps. Those applications—ranging from salesforce automation to workforce management—turn a “nice-to-have” device into a productivity machine. A Frost & Sullivan survey of more than 1,000 IT decision-makers in the US and Europe revealed that in almost half of all companies, employees are using tablets for business purposes—and that number is expected to increase by more than 10% in the next two years; 59% of the respondents also said tablets are “highly effective” for their business. That growth owes a lot to advancements in touchscreen technologies, processing power, mobile operating systems, and software visualization tools, as well as support for business applications like customer relationship management (CRM), supply chain management (SCM), workforce management (WFM), contact center, point of sale, and more.
  • #7: https://www.gartner.com/doc/2644916/agenda-overview-application-strategy-governance So let’s take a look at Gartner’s model for application governance, which I think is a very helpful one. First, we have to look at an application rationalization/modernization strategy in manageable steps that build on one another. There also needs to be a clear analysis done of the existing app portfolio. Apps of little value should be eliminated. Those that truly impact performance should be migrated or new apps invested in.
  • #8: Where does a device manufacturer fit into this discussion. Our view is that we must provide a platform for enterprises to build their application strategies upon. Obviously, that starts with enterprise-ready devices, with the right form factors and features. It means addressing security a the hardware layer and providing solutions to address BYOD and protect your enterprise data. But it also means providing the development tools that allow you to tap into the full functionality of devices. We invest a great deal in developer engagement and providing access to SDKs and APIs. Lastly it means aligning with solution partners to lead the innovation.
  • #9: So in forging a new application strategy, it’s important to first look at what your goals really are. Businesses cite many reasons for implementing mobile worker applications on their employees’ tablets, with the strongest being anticipated efficiency and productivity gains. However, Frost & Sullivan research shows that these are followed closely by enhancing customer engagement, boosting employee collaboration, and cost-savings.
  • #10: http://www.appcelerator.com.s3.amazonaws.com/pdf/enterprise-survey-q3-2013.pdf Tapping into enterprise data is really the key to success. Looking at investment priorities for application organizations, it’s clear that this is the big focus right now. 40% are citing mobile specific APIs a top investment area. Top areas for integration are internal databases, sales force automation systems, workforce management, and supply chain. Forward-thinking organizations are looking at tablets as much more than just communications and collaboration devices. While tablets make it easy to check email and IM, participate in Web and video conferences, and share screens and content, they truly transform business when they are deployed within key business processes. The Frost & Sullivan survey of 300 North American decision-makers who were responsible for purchasing mobile software applications reveals that while 68% of respondents offer access to corporate email on mobile devices like tablets, the vast majority also embrace other mobile enterprise apps: • 54% of respondents offer access to internal databases, with another 26% planning to do so in the next three years; • 54% offer access to SFA, with 20% planning to do so; • 49% deploy local fleet tracking and management apps, with 21% planning to do so; and • 52% provide access to SCM, with 21% planning to do so. For instance, in the area of workforce management, 78% of decision-makers cite improved field-service response times, and 76% tout the competitive advantage and enhanced customer engagement.
  • #11: http://www.veracode.com/idg-study-reveals-63-percent-web-mobile-and-legacy-applications-are-not-assessed-security Security must never be compromised upon. We’ve all seen the extremely serious consequences of several recent security breaches where large amounts of customer data was accessed. The concerning thing is that this could be just the tip of the iceberg. Even though enterprise applications are the primary target for cyber-attacks, an IDG study found that 63 percent of applications are not assessed for critical security vulnerabilities, including the most commonly exploited vulnerabilities such as SQL Injection and Cross-Site Scripting. The lack of formal application security programs combined with the growing number of enterprise applications being produced creates a security gap that increases enterprise risk.
  • #12: Fast food—franchises Financial services—banker, etc. Education—tables/teachers Trucking—driver Oil&energy Loading/unloading truck Healthcare
  • #14: Photo of people in different industries or industries type photo’s