How Mobile Transforms the Enterprise
Raul Castanon-Martinez
Sr. Analyst, Enterprise Mobility and Cloud 451 Research
Key Industry Trends
• 2015 US ITDM Enterprise
Mobility Survey
• Who is responsible for
enterprise mobility?
• BYOD and mobility strategy
• The shift from managing
devices to managing data.
• Still early days for
enterprise mobility
3
Today In two years
IT remains the key decision-maker for
mobility but this is shifting to LOB.
Source: 451 Research’s 2015 US ITDM Enterprise Mobility Survey, March
4
BYOD: Only 15% of companies ban
employee-liable devices and enforce policy.
Source: 451 Research’s 2015 US ITDM Enterprise Mobility Survey, March
5
The tide is turning from focusing on devices
and email to corporate data and users.
Source: 451 Research’s 2015 US ITDM Enterprise Mobility Survey, March
6
Investment priorities for mobile apps project
are shifting
Source: 451 Research’s 2015 US ITDM Enterprise Mobility Survey, March
7
53% of large
enterprises have
deployed less than
20 employee
mobile apps.
Relative to the breadth of internal
processes that at some point will be
mobilized, this is a very small fraction.
Source: 451 Research’s 2015 US ITDM Enterprise Mobility Survey, March
Thank you
Email Raul.Castanon@451Research.com
Twitter @RCastanonM

More Related Content

PPTX
2013 Connected Consumer Survey: Home Control and Automation by IDC
PPTX
Data Standardization with Web Data Integration
PPTX
Data Monetization in a Corona Era
PDF
Why IT Big Data Needs its Own Analytics
PDF
Idc digital product_brochure_2014 6
PPTX
Big data presentation at Data Driven congres
PPTX
It's all about big data
PDF
Big data and digital transformation
2013 Connected Consumer Survey: Home Control and Automation by IDC
Data Standardization with Web Data Integration
Data Monetization in a Corona Era
Why IT Big Data Needs its Own Analytics
Idc digital product_brochure_2014 6
Big data presentation at Data Driven congres
It's all about big data
Big data and digital transformation

What's hot (18)

PPTX
Why Big Data is the foundation for Digital Transformation ?
PPTX
Making advanced analytics work
PDF
Big Data Analytics Ecosystem WW IDC
PDF
5 Nonprofit Technology Trends 2018
PPTX
Digital Transformation - The New Normal
PDF
5 Big Data stats that will convince your boss
PPTX
Big Data in Global Retail Market 2021
PPTX
Informatics & Digital Priorities for Social Care 2016/17 - 2020 | Andrew Fen...
PPTX
PDF
The Internet-of-Things: Is 2015 the year of IoT
PDF
2018 ERP Trends - Macola - Nick Mears - Columbus Ohio
PDF
Top Data Analytics Trends for 2019
PDF
Software development at scale, pandemic lockdown and oss ecosystems, OW2onlin...
 
PDF
Changing Tides
PDF
2018 IDG Customer Engagement Study
PDF
AI & ML for Supply Chain Optimization
PDF
Call for papes !!! International Journal of Business Information Systems Stra...
PDF
Get Ready for Future With SMAC
Why Big Data is the foundation for Digital Transformation ?
Making advanced analytics work
Big Data Analytics Ecosystem WW IDC
5 Nonprofit Technology Trends 2018
Digital Transformation - The New Normal
5 Big Data stats that will convince your boss
Big Data in Global Retail Market 2021
Informatics & Digital Priorities for Social Care 2016/17 - 2020 | Andrew Fen...
The Internet-of-Things: Is 2015 the year of IoT
2018 ERP Trends - Macola - Nick Mears - Columbus Ohio
Top Data Analytics Trends for 2019
Software development at scale, pandemic lockdown and oss ecosystems, OW2onlin...
 
Changing Tides
2018 IDG Customer Engagement Study
AI & ML for Supply Chain Optimization
Call for papes !!! International Journal of Business Information Systems Stra...
Get Ready for Future With SMAC
Ad

Similar to How Mobile Transforms the Enterprise (20)

PDF
Enterprise mobility, strategy and execution approach
PPTX
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
PDF
Enterprise Mobility - Whitepaper
PDF
The Upwardly mobile enterprise 2014_03_05_5616_Summary_Powerpoint_Deck_The_
PDF
Advaiya enterprise mobility whitepaper
PDF
Apperian 2016 Executive Enterprise Mobility Report
PDF
Apperian 2016 Executive Enterprise Mobility Report_FINAL_20160217
PPTX
5 Trends that Will Shape The Future of the Mobile Enterprise
PDF
What's next for enterprise mobility mobile edge @ Mobile Edge '14
PDF
Enterprise mobility trends 2013
PDF
18 misconceptions in Enterprise Mobility
PDF
The key business drivers for Enterprise Mobility
PPTX
IBM Mobile First Client Presentation
PDF
Mobile Apps in Your Business
PDF
Apperian 2015 Executive Enterprise Mobility Survey
PPTX
What's next for enterprise mobility
PDF
Report comp tia mobility study full report
PDF
Enterprise Mobility Report - Unwiring the Enterprise
ODP
Enterprise Mobility Solutions & Services
Enterprise mobility, strategy and execution approach
Preparing for the Future of Enterprise Mobility -- Insights Not to Miss
Enterprise Mobility - Whitepaper
The Upwardly mobile enterprise 2014_03_05_5616_Summary_Powerpoint_Deck_The_
Advaiya enterprise mobility whitepaper
Apperian 2016 Executive Enterprise Mobility Report
Apperian 2016 Executive Enterprise Mobility Report_FINAL_20160217
5 Trends that Will Shape The Future of the Mobile Enterprise
What's next for enterprise mobility mobile edge @ Mobile Edge '14
Enterprise mobility trends 2013
18 misconceptions in Enterprise Mobility
The key business drivers for Enterprise Mobility
IBM Mobile First Client Presentation
Mobile Apps in Your Business
Apperian 2015 Executive Enterprise Mobility Survey
What's next for enterprise mobility
Report comp tia mobility study full report
Enterprise Mobility Report - Unwiring the Enterprise
Enterprise Mobility Solutions & Services
Ad

More from Raúl Castañón Martínez (20)

PPTX
CPaaS Is Turning Business Communications Inside Out
PPTX
Speech Technologies Inside the Enterprise
PPTX
How CPaaS is Emerging as a Catalyst for Digital Transformation
PPTX
Second-Wave Mobility: How Mobile-Native Communications Enables the Virtual Wo...
PPTX
The CPaaS Opportunity for Service Providers
PPTX
Deep Work in the Era of Real-Time Communications
PPTX
The state of the CPaaS market and digital transformation
PPTX
Enterprise Use Cases for Speech Technologies
PPTX
Bots are hot: what the bots revolution means for IT
PPTX
Mobile APM Comes of Age as Continuous Improvement of the End-User Experience
PPT
Mobile Apps Monetization
PPTX
Mobility Era Demands Flexible API-based Solutions
PPTX
In-app purchases
PDF
Latin America Social Networking
PDF
Infographic: Fixed and Mobile Network Traffic H2 2012
PDF
Here's why data is the new mantra in Latin America
PDF
Latin America 2013 Telecommunications Market Key Statistics
PPTX
Key Trends and Opportunities in Business Mobility and Enterprise Communications
PPTX
Mobile VAS Forum: Finding Opportunities In A Year Of Economic Uncertainty
PPTX
2009 IBC VAS Mobile Forum LATAM
CPaaS Is Turning Business Communications Inside Out
Speech Technologies Inside the Enterprise
How CPaaS is Emerging as a Catalyst for Digital Transformation
Second-Wave Mobility: How Mobile-Native Communications Enables the Virtual Wo...
The CPaaS Opportunity for Service Providers
Deep Work in the Era of Real-Time Communications
The state of the CPaaS market and digital transformation
Enterprise Use Cases for Speech Technologies
Bots are hot: what the bots revolution means for IT
Mobile APM Comes of Age as Continuous Improvement of the End-User Experience
Mobile Apps Monetization
Mobility Era Demands Flexible API-based Solutions
In-app purchases
Latin America Social Networking
Infographic: Fixed and Mobile Network Traffic H2 2012
Here's why data is the new mantra in Latin America
Latin America 2013 Telecommunications Market Key Statistics
Key Trends and Opportunities in Business Mobility and Enterprise Communications
Mobile VAS Forum: Finding Opportunities In A Year Of Economic Uncertainty
2009 IBC VAS Mobile Forum LATAM

Recently uploaded (20)

PDF
Improvisation in detection of pomegranate leaf disease using transfer learni...
PDF
ENT215_Completing-a-large-scale-migration-and-modernization-with-AWS.pdf
PDF
Credit Without Borders: AI and Financial Inclusion in Bangladesh
PDF
Architecture types and enterprise applications.pdf
PPT
Module 1.ppt Iot fundamentals and Architecture
PDF
Enhancing plagiarism detection using data pre-processing and machine learning...
PDF
A review of recent deep learning applications in wood surface defect identifi...
PDF
OpenACC and Open Hackathons Monthly Highlights July 2025
PPTX
Configure Apache Mutual Authentication
PDF
How ambidextrous entrepreneurial leaders react to the artificial intelligence...
PDF
NewMind AI Weekly Chronicles – August ’25 Week III
PPTX
GROUP4NURSINGINFORMATICSREPORT-2 PRESENTATION
PPTX
Modernising the Digital Integration Hub
PPTX
MicrosoftCybserSecurityReferenceArchitecture-April-2025.pptx
PPT
What is a Computer? Input Devices /output devices
PPTX
Final SEM Unit 1 for mit wpu at pune .pptx
PPTX
Chapter 5: Probability Theory and Statistics
PDF
“A New Era of 3D Sensing: Transforming Industries and Creating Opportunities,...
PDF
The influence of sentiment analysis in enhancing early warning system model f...
PDF
Getting started with AI Agents and Multi-Agent Systems
Improvisation in detection of pomegranate leaf disease using transfer learni...
ENT215_Completing-a-large-scale-migration-and-modernization-with-AWS.pdf
Credit Without Borders: AI and Financial Inclusion in Bangladesh
Architecture types and enterprise applications.pdf
Module 1.ppt Iot fundamentals and Architecture
Enhancing plagiarism detection using data pre-processing and machine learning...
A review of recent deep learning applications in wood surface defect identifi...
OpenACC and Open Hackathons Monthly Highlights July 2025
Configure Apache Mutual Authentication
How ambidextrous entrepreneurial leaders react to the artificial intelligence...
NewMind AI Weekly Chronicles – August ’25 Week III
GROUP4NURSINGINFORMATICSREPORT-2 PRESENTATION
Modernising the Digital Integration Hub
MicrosoftCybserSecurityReferenceArchitecture-April-2025.pptx
What is a Computer? Input Devices /output devices
Final SEM Unit 1 for mit wpu at pune .pptx
Chapter 5: Probability Theory and Statistics
“A New Era of 3D Sensing: Transforming Industries and Creating Opportunities,...
The influence of sentiment analysis in enhancing early warning system model f...
Getting started with AI Agents and Multi-Agent Systems

How Mobile Transforms the Enterprise

  • 1. How Mobile Transforms the Enterprise Raul Castanon-Martinez Sr. Analyst, Enterprise Mobility and Cloud 451 Research
  • 2. Key Industry Trends • 2015 US ITDM Enterprise Mobility Survey • Who is responsible for enterprise mobility? • BYOD and mobility strategy • The shift from managing devices to managing data. • Still early days for enterprise mobility
  • 3. 3 Today In two years IT remains the key decision-maker for mobility but this is shifting to LOB. Source: 451 Research’s 2015 US ITDM Enterprise Mobility Survey, March
  • 4. 4 BYOD: Only 15% of companies ban employee-liable devices and enforce policy. Source: 451 Research’s 2015 US ITDM Enterprise Mobility Survey, March
  • 5. 5 The tide is turning from focusing on devices and email to corporate data and users. Source: 451 Research’s 2015 US ITDM Enterprise Mobility Survey, March
  • 6. 6 Investment priorities for mobile apps project are shifting Source: 451 Research’s 2015 US ITDM Enterprise Mobility Survey, March
  • 7. 7 53% of large enterprises have deployed less than 20 employee mobile apps. Relative to the breadth of internal processes that at some point will be mobilized, this is a very small fraction. Source: 451 Research’s 2015 US ITDM Enterprise Mobility Survey, March

Editor's Notes

  • #4: While the key buyers for mobility are often unclear, today IT remains the key agent for determining mobile budgets. In two years’ time this will start to shift in a big way to lines of business A key driver of this shift is the growing adoption of mobile applications; LOB leaders understand the mobile app needs of their workers more than IT does. Centralized IT will still have control over policies and security, but LOB leaders and technical staff will increasingly dictate a sizeable portion of their company’s future mobility needs in the movement from tactical mobility to a more strategic approach. Management and security will remain key components of mobile budgets, but design and development will take on a larger share of a growing segment of IT spend (LOB). What this means: focus on the business processes, using mobility to redefine or create business processes, adding value with mobility Also means focus on the end user experience and we will hear from a panel of experts about the relevance of UI and UX for enterprise apps First two sessions will explore the impact of the end user experience
  • #5: BYOD is arguably the dominant trend in mobility BYOD is often positioned as a strategy in itself but this could not be further from the truth. It is a result of employee demands preceding a defined IT strategy within an organization. BYOD is more often than not the result of a LACK of a mobility strategy, including policies around acceptable use of mobile devices or related support. The fundamental challenge to mobile being a productivity enhancer rather than a drain is the practical complexity involved in actually mobilizing workflows that are almost entirely run off pre-mobile infrastructure based on Web architectures. BYOD also implies support for a wide range of devices. Currently Apple dominates (58% company liable tablets, 54% employee liable tablets; followed by Samsung) Companies expect they will support a wider range of devices within the next two years. Sessions on how to capitalize the consumerization of IT to your advantage.
  • #6: IT decision-makers still rank email as their highest primary goal for supporting mobile workers. But if we take into account their first and second choices, mobile access to productivity tools leaps ahead, indicating a growing shift in focus away from email. In the early days of BYOD IT focused on controlling the device. In the next stage of mobility management, they need to worry less about ownership, and instead focus on apps and data. Shift from controlling mobility to enabling it. Sessions on how companies can amplify their key strengths with mobility, as well as the challenges for IT regarding complexities of device management and app deployment
  • #7: Budgets shifting away from MDM and more into app development This reflects how mobility is changing; for example demand for middleware solutions reflects increased interest in backend integrations for their new apps We expect app testing, Q&A and in general APM related technologies will grow in the next two years (next wave)
  • #8: The technologies we detail here, and the degrees to which they are deployed, point to an immature market on many levels. The biggest barriers to mobility are often budget and lack of interest in supporting devices that are still viewed as second-class citizens in the enterprise.