AS Section B Lesson 2
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The document discusses various topics relating to media studies, including: 1) The music industry can be divided into mainstream and independent artists, with the "Big Three" record labels historically controlling much of the market. 2) Convergence refers to the integration of multiple media platforms into a single technology - for example, the Xbox 360 functions as a game console, DVD player, internet modem. Smartphones also demonstrate convergence by combining phone calls, photos, video, music, and web browsing. 3) Media companies recognize that audiences want to consume media in various convenient ways, including on mobile devices, through short downloads of content like mp3s and music videos.
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AS Section B Lesson 2
- 2. The Music Industry The music industry can be split into mainstream and independent artists with the so called ‘Big Four’ (now the Big Three) controlling the market.
- 3. Discuss the extent to which the distribution and consumption of media has been transformed by the internet and Web 2.0.
- 4. TASK Using the internet as a research tool create a spider diagram to suggest how Beyoncé's music will be consumed.
- 5. Cross Media Convergence Convergence is the process by which a range of media platforms are integrated within a single piece of media technology. For example the new X Box 360 is a games console, a DVD player, an internet modem. The iphone is a phone, a camera, a video camera, an mp3 player, an FM radio, a games console, a web browser, a palmtop computer. This demonstrates ‘convergence’ of a wide range of technologies.
- 6. Media institutions recognise that audiences enjoy using converged technology, want to consume media in a variety of different ways (including ‘on the go’) and provide short form content for downloading such as mp3’s and music videos
- 7. TASK Using the handout write a PEE paragraph that suggests how Sony Records will use cross media convergence to promote a new Beyoncé single
- 8. Extension Task In your books summarise what synergy means and provide an example from any industry.
- 10. Homework To be decided Due: Next Friday