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11MARCH04
Product Development Cycle and Project
Management Process
The Product Development
Cycle in Today’s Manufacturing
OVERVIEW
1. Explain the product development cycle
2. Define project management processes
3. Relate #1 and #2
4. Discuss the tasks behind each process
5. Suggest simple communication tools
Bob Carson
March 11, 2004
11MARCH04 2
Product Development Cycle and Project
Management Process
Expected Outcomes
 Individuals will understand:
 product development in today’s industry
 processes of project management
 value of simple communication
 Individuals will recognize the value of effective
project management skills in today’s product
development cycle
11MARCH04
Product Development Cycle and
Project Management Process 3
Common Definitions
 Product Development Cycle: the period of time
needed to complete the set of events that
develops an idea into a quality product
 Process: the ordered set of events required to
achieve a quality result and ensure robust,
repeatable results
 Project: the organization of the team’s
commitment to deliver a product
 Project Management: the control of team
behaviors across the Product Development Cycle
11MARCH04 Product Development Cycle
and Project Management
4
Motivation
• Engineers should learn about today’s
development practices
• An engineer’s skill set should
parallel industry’s expectations
• Efficient individuals develop
effective project management skills
11MARCH04 5
Product Development Cycle and Project
Management Process
Phases of the Product
Development Cycle
 Phase 0 - Generate Idea
 Phase 1 - Plan
 Phase 2 - Develop
 Phase 3 - Validate
 Phase 4 - Qualify
 Phase 5 - Produce
11MARCH04
Product Development Cycle and
Project Management Process 6
Product Development Phases
Phase 0
Sell Ideas
1
Plan
2
Develop
3
Validate
4
Qualify
5
Produce
Goal Generate
many
ideas
Develop
Plan
Advance
idea to
product
Proof of
specs
Proof of
build
Robust
process
Process Develop
Ideas into
Proposal
Plan the
work for
the Team
Engineer
Functional
Models
Test
Proto
units
Build &
Test Pilot
units
Release
Product
to Sell
Main
Artifact
Initial
Project
Summary
Gantt
Chart
Working
Modules &
Prototypes
Solid
System
Proto
Working
Product
Quality
Product
Owner Project
Champion
Core
Team
Extended or Core Team Member
11MARCH04 7
Product Development Cycle and Project
Management Process
Project Management Process Steps
1. Present an idea
2. Plan the work
3. Work the plan
4. Learn from experiences
11MARCH04
Product Development Cycle and
Project Management Process 8
Process–Phase Relationship
Project
Mgmt
Process
Steps
Phase 0
Ideas
Phase 1
Plan
Phase 2
Develop
Phase 3
Validate
Phase 4
Qualify
Phase 5
Produce
1 Develop
Ideas
2 Plan the
work
3 Work the Plan
4 Learn from positive and negative events
11MARCH04
Product Development Cycle and
Project Management Process 9
Process Step 1. Present an Idea
Phase 0
• Collect ideas
• Consider customers
• Know stakeholders
• Write proposal (Initial Project Summary)
QUICK
STEP 1
Product Development Cycle and
Project Management Process 10
Ideas come from Many Sources
• Customer wants
• Customer needs
• Competitor products
• Competitor plans
• Marketing/sales logs
• Organizational strategies
• Society attitudes and opinions
STEP 1
Product Development Cycle and
Project Management Process 11
Consider All Customers
• External customers buy products that
provide the lifeblood for the organization
• Internal customers have objectives linked
to products that meet organizational goals
• Business partners help develop products
to further everyone’s organizational goals
• Carefully consider each customer need
STEP 1
Product Development Cycle and
Project Management Process 12
Know all Stakeholder Agendas
• Understand all external customer plans
• Check alignment of the idea with the
current organizational strategies
• Solicit input from all internal customers
and provide continuous feedback
• Uncover any hidden agendas through
open conversations and discussions
STEP 1
Product Development Cycle and
Project Management Process 13
Develop the Initial Project
Summary (IPS)
 Goal
 Product Roadmap
 Key Selling Points
 Key Customers
 Proposed Team
 Business Case
 Recommendation to decision-makers
Quick
11MARCH04
Product Development Cycle and Project
Management Process 14
Process Step 2. Plan the work
Phase 1
Incorporate new organizational input
Select the team
Identify tasks
Link deliverables to milestones
Anticipate showstoppers
Define tradeoffs
Freeze the plan
STEP 2
Product Development Cycle and Project
Management Process 15
Consider new input
Decision-makers typically set direction for
the project at the Phase 0 exit review
(quality, performance, schedule and cost)
Meld those inputs into the IPS as you
develop the project plan
Oversight or ignoring organizational
direction can be costly down the road
STEP 2
Product Development Cycle and Project
Management Process 16
Select the teams
The core team may
include 8 members
The extended team
contains as many
members as needed
to complete the work
– BUT time, humans
and money are never
infinite resources
CORE TEAM
– Research
– Quality
– Hardware
– Software
– Mechanical
– Manufacturing
– Marketing/Sales
– Finance
STEP 2
Product Development Cycle and Project
Management Process 17
Identify the tasks
Break down the work into tasks for each
project phase
Assign owners
Assign proposed due dates
Set milestones and review dates
Iterate to a potential plan
STEP 2
Product Development Cycle and Project
Management Process 18
Link deliverables
Match deliverables to milestones by phase.
Plan for deliverables that are not tied to key
milestones. What are some examples of key
deliverables?
– New parts or components
– Module prototypes
– System prototypes
– Marketing collateral
– New test equipment and rework systems
– New manufacturing equipment or machines
STEP 2
Product Development Cycle and Project
Management Process 19
Define tradeoffs
Showstoppers need defined before
finalizing the plan
Establish tradeoffs to give the team clear
direction should known risks develop
This task avoids wasted time later in the
project. It shows the decision-makers a
team’s due diligence to project success
STEP 2
Product Development Cycle and Project
Management Process 20
Freeze the plan
Establish reporting structure
Define project metrics - QPSC
Set firm values
– Phase Schedules
– Cost
– Qualification date
– Production date
Recommend a final plan for approval
11MARCH04
Product Development Cycle and Project
Management Process 21
Process Step 3. Work the plan
Phases2-5
• The team must report on progress and address
any issues as the project unfolds. The concepts
for Work the Plan include:
– Commit and deliver to plan
– Monitor and report metrics with data
– Discuss obstacles and engage stakeholders
– Communicate change
– Recommit and deliver to change
STEP 3
Product Development Cycle and Project
Management Process 22
Commit and Deliver
• “Can do” attitudes ensure project success
• Cohesive teams produce a synergy
STEP 3
Product Development Cycle and Project
Management Process 23
Report routinely
• Report project progress using data
• Communicate project status to all decision-
makers and stakeholders with Quality,
Performance, Cost and Schedule metrics
• Suggest recommendations when negative data
identifies a need for change. Never report a
problem without a recommended solution
WEEKLY STATUS
REPORT
Product Development Cycle and
Project Management Process
24
Date: 11MAR04 Status Report: 04-123 Project Manager: Carson
GREEN
RED Quality
Performance
Schedule
Cost
Year-to-Date Project Figures
Project Start Date:10DEC04
Current Phase: Validation
Original End Date: 2APR04
Current End Date: 27APR04 5MAY04
Project Budget: $_____
% Under Budget _____
Expected $$ Overrun ___
% Over Budget _____
Upcoming Activities
UACT 1
UACT 2
UACT n
Start Date
Completed Activities
CACT 1
CACT 2
CACT n
Completion Date
Team Member Summary of current week’s activities Due Date Status
Andersen Finalized the test fixtures for Proto3A
Modified the test code for UL testing platform
20MAR04
24MAR04
Green
Green
Zeller Modified test fixtures for Proto4A
Build self locking fixturing for Mfg Qualification tests
15MAR04
10MAR04
Green
RED
Issue Summary Action Owner Due Date
Schedule Beryllium Copper late in arriving – due 12MAR Will work OT on 13-14MAR HILL 15MAR
Comments: Low risk item: Mfg Engr has high confidence that Production tests will still meet schedule
STEP 3
Product Development Cycle and Project
Management Process 25
Discuss obstacles with
stakeholders
• Discuss the effects of any obstacle with every
stakeholder and ensure understanding
• Engage all stakeholders to meet each one’s
needs. Over-communicate to ensure
concurrence with change plans
• Submit recommendations to decision-makers
and stakeholders. Welcome comments and
feedback on any change plans
HYPOTHETICAL
Product Development Cycle and Project
Management Process 26
Cost of Changes
$500 $5,000
$50,000
$250,000
$500,000
$1,000,000
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
Phase 0 Phase 1 Phase 2 Phase 3 Phase 4 Phase 5
Cost
STEP 3
Product Development Cycle and Project
Management Process 27
Communicate change
Never surprise anyone
• Over-communicate when change happens
• Ensure all decision-makers and stakeholders
agree with any new tasks or plan changes
STEP 3
Product Development Cycle and Project
Management Process 28
Recommit and Deliver
• Change plans get the scrutiny of many
• Recognize there may be lots of emotion around
any change in plans. It’s the team’s responsibility
to plan accordingly
• Emphasize commitment and delivery to the
change plan. It may be more important than
achieving the original plan.
11MARCH04
Product Development Cycle and
Project Management Process 29
Process Step 4. Learn from experience
Phases 0-5
 Professionals use well-documented
events to reinforce good behaviors
and discourage bad ones.
 Continuous improvement discipline
demands everyone to learn from
past experiences – shed the bad and
share the good.
STEP 4
Product Development Cycle and
Project Management Process 30
Learn from experience
 Document events
 Train the positive
 Toss the negative
 Teach your world
STEP 4
Product Development Cycle and
Project Management Process 31
Document events
 Every project experiences both
positive and negative events
 Record all events using accurate data
STEP 4
Product Development Cycle and
Project Management Process 32
Toss the negative
 Every event during a project is an
opportunity for improvement.
 Eliminate these events from practice
by modifying processes and work
instructions to prevent recurrence.
 Live the NMI discipline
STEP 4
Product Development Cycle and
Project Management Process 33
NMI Discipline
 NameIt: If a process is not defined
the you do NOT know what to do
 MeasureIt: You cannot measure a
process unless you have defined it
 ImproveIt: A process cannot be
improved unless you can measure it
STEP 4
Product Development Cycle and
Project Management Process 34
Train the positive
 Every event during a project is an
opportunity for improvement.
 Incorporate these events into practice
by modifying processes and work
instructions to ensure recurrence.
 Live the NMI discipline
STEP 4
Product Development Cycle and
Project Management Process 35
Teach your organization
 Both positive and negative
experiences provide valuable insight
to others.
 Proactively share the “Lessons
Learned” across the organization.
Educate others of possible benefits in
other areas of the organization.
11MARCH04
Product Development Cycle and
Project Management Process 36
Conclusions
Process
Steps
Phase 0
Ideas
Phase 1
Plan
Phase 2
Develop
Phase 3
Validate
Phase 4
Qualify
Phase 5
Produce
1 Develop
Ideas
2 Plan the
work
3
Work the Plan
4 Learn from positive and negative events

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asme_product_development_cycle.ppt

  • 1. 11MARCH04 Product Development Cycle and Project Management Process The Product Development Cycle in Today’s Manufacturing OVERVIEW 1. Explain the product development cycle 2. Define project management processes 3. Relate #1 and #2 4. Discuss the tasks behind each process 5. Suggest simple communication tools Bob Carson March 11, 2004
  • 2. 11MARCH04 2 Product Development Cycle and Project Management Process Expected Outcomes  Individuals will understand:  product development in today’s industry  processes of project management  value of simple communication  Individuals will recognize the value of effective project management skills in today’s product development cycle
  • 3. 11MARCH04 Product Development Cycle and Project Management Process 3 Common Definitions  Product Development Cycle: the period of time needed to complete the set of events that develops an idea into a quality product  Process: the ordered set of events required to achieve a quality result and ensure robust, repeatable results  Project: the organization of the team’s commitment to deliver a product  Project Management: the control of team behaviors across the Product Development Cycle
  • 4. 11MARCH04 Product Development Cycle and Project Management 4 Motivation • Engineers should learn about today’s development practices • An engineer’s skill set should parallel industry’s expectations • Efficient individuals develop effective project management skills
  • 5. 11MARCH04 5 Product Development Cycle and Project Management Process Phases of the Product Development Cycle  Phase 0 - Generate Idea  Phase 1 - Plan  Phase 2 - Develop  Phase 3 - Validate  Phase 4 - Qualify  Phase 5 - Produce
  • 6. 11MARCH04 Product Development Cycle and Project Management Process 6 Product Development Phases Phase 0 Sell Ideas 1 Plan 2 Develop 3 Validate 4 Qualify 5 Produce Goal Generate many ideas Develop Plan Advance idea to product Proof of specs Proof of build Robust process Process Develop Ideas into Proposal Plan the work for the Team Engineer Functional Models Test Proto units Build & Test Pilot units Release Product to Sell Main Artifact Initial Project Summary Gantt Chart Working Modules & Prototypes Solid System Proto Working Product Quality Product Owner Project Champion Core Team Extended or Core Team Member
  • 7. 11MARCH04 7 Product Development Cycle and Project Management Process Project Management Process Steps 1. Present an idea 2. Plan the work 3. Work the plan 4. Learn from experiences
  • 8. 11MARCH04 Product Development Cycle and Project Management Process 8 Process–Phase Relationship Project Mgmt Process Steps Phase 0 Ideas Phase 1 Plan Phase 2 Develop Phase 3 Validate Phase 4 Qualify Phase 5 Produce 1 Develop Ideas 2 Plan the work 3 Work the Plan 4 Learn from positive and negative events
  • 9. 11MARCH04 Product Development Cycle and Project Management Process 9 Process Step 1. Present an Idea Phase 0 • Collect ideas • Consider customers • Know stakeholders • Write proposal (Initial Project Summary) QUICK
  • 10. STEP 1 Product Development Cycle and Project Management Process 10 Ideas come from Many Sources • Customer wants • Customer needs • Competitor products • Competitor plans • Marketing/sales logs • Organizational strategies • Society attitudes and opinions
  • 11. STEP 1 Product Development Cycle and Project Management Process 11 Consider All Customers • External customers buy products that provide the lifeblood for the organization • Internal customers have objectives linked to products that meet organizational goals • Business partners help develop products to further everyone’s organizational goals • Carefully consider each customer need
  • 12. STEP 1 Product Development Cycle and Project Management Process 12 Know all Stakeholder Agendas • Understand all external customer plans • Check alignment of the idea with the current organizational strategies • Solicit input from all internal customers and provide continuous feedback • Uncover any hidden agendas through open conversations and discussions
  • 13. STEP 1 Product Development Cycle and Project Management Process 13 Develop the Initial Project Summary (IPS)  Goal  Product Roadmap  Key Selling Points  Key Customers  Proposed Team  Business Case  Recommendation to decision-makers Quick
  • 14. 11MARCH04 Product Development Cycle and Project Management Process 14 Process Step 2. Plan the work Phase 1 Incorporate new organizational input Select the team Identify tasks Link deliverables to milestones Anticipate showstoppers Define tradeoffs Freeze the plan
  • 15. STEP 2 Product Development Cycle and Project Management Process 15 Consider new input Decision-makers typically set direction for the project at the Phase 0 exit review (quality, performance, schedule and cost) Meld those inputs into the IPS as you develop the project plan Oversight or ignoring organizational direction can be costly down the road
  • 16. STEP 2 Product Development Cycle and Project Management Process 16 Select the teams The core team may include 8 members The extended team contains as many members as needed to complete the work – BUT time, humans and money are never infinite resources CORE TEAM – Research – Quality – Hardware – Software – Mechanical – Manufacturing – Marketing/Sales – Finance
  • 17. STEP 2 Product Development Cycle and Project Management Process 17 Identify the tasks Break down the work into tasks for each project phase Assign owners Assign proposed due dates Set milestones and review dates Iterate to a potential plan
  • 18. STEP 2 Product Development Cycle and Project Management Process 18 Link deliverables Match deliverables to milestones by phase. Plan for deliverables that are not tied to key milestones. What are some examples of key deliverables? – New parts or components – Module prototypes – System prototypes – Marketing collateral – New test equipment and rework systems – New manufacturing equipment or machines
  • 19. STEP 2 Product Development Cycle and Project Management Process 19 Define tradeoffs Showstoppers need defined before finalizing the plan Establish tradeoffs to give the team clear direction should known risks develop This task avoids wasted time later in the project. It shows the decision-makers a team’s due diligence to project success
  • 20. STEP 2 Product Development Cycle and Project Management Process 20 Freeze the plan Establish reporting structure Define project metrics - QPSC Set firm values – Phase Schedules – Cost – Qualification date – Production date Recommend a final plan for approval
  • 21. 11MARCH04 Product Development Cycle and Project Management Process 21 Process Step 3. Work the plan Phases2-5 • The team must report on progress and address any issues as the project unfolds. The concepts for Work the Plan include: – Commit and deliver to plan – Monitor and report metrics with data – Discuss obstacles and engage stakeholders – Communicate change – Recommit and deliver to change
  • 22. STEP 3 Product Development Cycle and Project Management Process 22 Commit and Deliver • “Can do” attitudes ensure project success • Cohesive teams produce a synergy
  • 23. STEP 3 Product Development Cycle and Project Management Process 23 Report routinely • Report project progress using data • Communicate project status to all decision- makers and stakeholders with Quality, Performance, Cost and Schedule metrics • Suggest recommendations when negative data identifies a need for change. Never report a problem without a recommended solution
  • 24. WEEKLY STATUS REPORT Product Development Cycle and Project Management Process 24 Date: 11MAR04 Status Report: 04-123 Project Manager: Carson GREEN RED Quality Performance Schedule Cost Year-to-Date Project Figures Project Start Date:10DEC04 Current Phase: Validation Original End Date: 2APR04 Current End Date: 27APR04 5MAY04 Project Budget: $_____ % Under Budget _____ Expected $$ Overrun ___ % Over Budget _____ Upcoming Activities UACT 1 UACT 2 UACT n Start Date Completed Activities CACT 1 CACT 2 CACT n Completion Date Team Member Summary of current week’s activities Due Date Status Andersen Finalized the test fixtures for Proto3A Modified the test code for UL testing platform 20MAR04 24MAR04 Green Green Zeller Modified test fixtures for Proto4A Build self locking fixturing for Mfg Qualification tests 15MAR04 10MAR04 Green RED Issue Summary Action Owner Due Date Schedule Beryllium Copper late in arriving – due 12MAR Will work OT on 13-14MAR HILL 15MAR Comments: Low risk item: Mfg Engr has high confidence that Production tests will still meet schedule
  • 25. STEP 3 Product Development Cycle and Project Management Process 25 Discuss obstacles with stakeholders • Discuss the effects of any obstacle with every stakeholder and ensure understanding • Engage all stakeholders to meet each one’s needs. Over-communicate to ensure concurrence with change plans • Submit recommendations to decision-makers and stakeholders. Welcome comments and feedback on any change plans
  • 26. HYPOTHETICAL Product Development Cycle and Project Management Process 26 Cost of Changes $500 $5,000 $50,000 $250,000 $500,000 $1,000,000 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 1,000,000 Phase 0 Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 Cost
  • 27. STEP 3 Product Development Cycle and Project Management Process 27 Communicate change Never surprise anyone • Over-communicate when change happens • Ensure all decision-makers and stakeholders agree with any new tasks or plan changes
  • 28. STEP 3 Product Development Cycle and Project Management Process 28 Recommit and Deliver • Change plans get the scrutiny of many • Recognize there may be lots of emotion around any change in plans. It’s the team’s responsibility to plan accordingly • Emphasize commitment and delivery to the change plan. It may be more important than achieving the original plan.
  • 29. 11MARCH04 Product Development Cycle and Project Management Process 29 Process Step 4. Learn from experience Phases 0-5  Professionals use well-documented events to reinforce good behaviors and discourage bad ones.  Continuous improvement discipline demands everyone to learn from past experiences – shed the bad and share the good.
  • 30. STEP 4 Product Development Cycle and Project Management Process 30 Learn from experience  Document events  Train the positive  Toss the negative  Teach your world
  • 31. STEP 4 Product Development Cycle and Project Management Process 31 Document events  Every project experiences both positive and negative events  Record all events using accurate data
  • 32. STEP 4 Product Development Cycle and Project Management Process 32 Toss the negative  Every event during a project is an opportunity for improvement.  Eliminate these events from practice by modifying processes and work instructions to prevent recurrence.  Live the NMI discipline
  • 33. STEP 4 Product Development Cycle and Project Management Process 33 NMI Discipline  NameIt: If a process is not defined the you do NOT know what to do  MeasureIt: You cannot measure a process unless you have defined it  ImproveIt: A process cannot be improved unless you can measure it
  • 34. STEP 4 Product Development Cycle and Project Management Process 34 Train the positive  Every event during a project is an opportunity for improvement.  Incorporate these events into practice by modifying processes and work instructions to ensure recurrence.  Live the NMI discipline
  • 35. STEP 4 Product Development Cycle and Project Management Process 35 Teach your organization  Both positive and negative experiences provide valuable insight to others.  Proactively share the “Lessons Learned” across the organization. Educate others of possible benefits in other areas of the organization.
  • 36. 11MARCH04 Product Development Cycle and Project Management Process 36 Conclusions Process Steps Phase 0 Ideas Phase 1 Plan Phase 2 Develop Phase 3 Validate Phase 4 Qualify Phase 5 Produce 1 Develop Ideas 2 Plan the work 3 Work the Plan 4 Learn from positive and negative events

Editor's Notes