The magazine contains articles about celebrities, their lifestyles, and fashion. The target audience is people aged 16-25 who enjoy reading about celebrities. It has a mass appeal due to its simple, minimalist layout with well-structured articles. A double-page spread documentary article could fit in due to the large photographs and good spacing. Advertisements promote articles rather than products. A full double-page spread would cost around £900. Getting featured requires following the publication's procedures and having a contract.