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Augmented Reality in the Workplace Clint Quappe 
FA102a, Research and Brand Development
Augmented Reality in the Workplace Clint Quappe 
Assignment One, Research 
“3D augmented reality holograms are 
finally here (almost)” 
http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost
Augmented Reality in the Workplace Clint Quappe 
Assignment One, Research 
Creates a non-invasive visual interface 
that is friendly for the brain and avoids 
cognitive overload. 
http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost
Augmented Reality in the Workplace Clint Quappe 
Assignment One, Research 
“The Meta is a natural machine, which 
uses the things that have evolved to 
manipulate our environment, namely, our 
hands. You reach out and you manipulate 
holograms…” 
http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost
Augmented Reality in the Workplace Clint Quappe 
Assignment One, Research 
“It can show instructions and other 
digital elements superimposed against 
real-world equipment and objects without 
having to be manually operated.” 
http://www.engadget.com/2014/09/07/android-hard-hat-augmented-reality/
Augmented Reality in the Workplace Clint Quappe 
Assignment One, Description of Future Product or 
Service 
Augmented Reality in the Workplace
Augmented Reality in the Workplace Clint Quappe 
Assignment Two, Naming Process 
Selected words from the original post: 
Virtual, Holographic, Glasses, Machine 
Generated name possibilities: 
HoloMachine (Created by combining Holographic and Machine) 
VirtuGlass (Created by combining Virtual and Glasses) 
Selected Name: 
VirtuGlass 
Justification: 
Suggests to consumer that it is a pair of glasses that can augment into a 
virtual world
Augmented Reality in the Workplace Clint Quappe 
Assignment Two, Brand Character Diagram
Augmented Reality in the Workplace Clint Quappe 
Assignment Three, Logotype Research, Word from 
Diagram 
Futuristic
Augmented Reality in the Workplace Clint Quappe 
Assignment Three, Logotype Research 
http://www.nvidia.com/content/global/global.php 
http://www.citroen.com/ 
http://www.aura-astronomy.org/
Augmented Reality in the Workplace Clint Quappe 
Assignment Three, Finished Logotype
Augmented Reality in the Workplace Clint Quappe 
Assignment Four, Social Media Branding, 
Research 
Dell: https://www.facebook.com/Dell 
Xbox: https://www.facebook.com/xbox 
Oakley: https://www.facebook.com/Oakley
Augmented Reality in the Workplace Clint Quappe 
Assignment Four, Social Media Branding, Creating 
Community 
• Word of mouth 
• Self promotion 
• Telling friends
Augmented Reality in the Workplace Clint Quappe 
Assignment Four, Social Media Branding, 
Facebook Pages
Augmented Reality in the Workplace Clint Quappe 
Assignment Four, Social Media Branding, 
Facebook Pages
Augmented Reality in the Workplace Clint Quappe 
Assignment Four, Social Media Branding, 
Facebook Pages
Augmented Reality in the Workplace Clint Quappe 
Assignment Five, Webpage Layout Research For 
Wireframes
Augmented Reality in the Workplace Clint Quappe 
Assignment Five, Webpage Layout Research For 
Wireframes
Augmented Reality in the Workplace Clint Quappe 
Assignment Five, Wireframe
Augmented Reality in the Workplace Clint Quappe 
Assignment Five, TagLine Research 
• Betcha Can't Eat Just One - Lays 
• Got Milk? – CMPB 
• Ask about it at work – Aflac 
• Melts in your mouth, not in your hands – 
M&M’s
Augmented Reality in the Workplace Clint Quappe 
Assignment Five, Homepage Visual Design In 
Browser 
http://invis.io/3W1TUZMF4
Augmented Reality in the Workplace Clint Quappe 
Assignment Five, Lower Level Visual Design In 
Browser
Augmented Reality in the Workplace Clint Quappe 
Assignment Five, Linked Prototype URL 
https://projects.invisionapp.com/d/main#/console/2250508/ 
52089407/preview

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Assignment 5c

  • 1. Augmented Reality in the Workplace Clint Quappe FA102a, Research and Brand Development
  • 2. Augmented Reality in the Workplace Clint Quappe Assignment One, Research “3D augmented reality holograms are finally here (almost)” http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost
  • 3. Augmented Reality in the Workplace Clint Quappe Assignment One, Research Creates a non-invasive visual interface that is friendly for the brain and avoids cognitive overload. http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost
  • 4. Augmented Reality in the Workplace Clint Quappe Assignment One, Research “The Meta is a natural machine, which uses the things that have evolved to manipulate our environment, namely, our hands. You reach out and you manipulate holograms…” http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost
  • 5. Augmented Reality in the Workplace Clint Quappe Assignment One, Research “It can show instructions and other digital elements superimposed against real-world equipment and objects without having to be manually operated.” http://www.engadget.com/2014/09/07/android-hard-hat-augmented-reality/
  • 6. Augmented Reality in the Workplace Clint Quappe Assignment One, Description of Future Product or Service Augmented Reality in the Workplace
  • 7. Augmented Reality in the Workplace Clint Quappe Assignment Two, Naming Process Selected words from the original post: Virtual, Holographic, Glasses, Machine Generated name possibilities: HoloMachine (Created by combining Holographic and Machine) VirtuGlass (Created by combining Virtual and Glasses) Selected Name: VirtuGlass Justification: Suggests to consumer that it is a pair of glasses that can augment into a virtual world
  • 8. Augmented Reality in the Workplace Clint Quappe Assignment Two, Brand Character Diagram
  • 9. Augmented Reality in the Workplace Clint Quappe Assignment Three, Logotype Research, Word from Diagram Futuristic
  • 10. Augmented Reality in the Workplace Clint Quappe Assignment Three, Logotype Research http://www.nvidia.com/content/global/global.php http://www.citroen.com/ http://www.aura-astronomy.org/
  • 11. Augmented Reality in the Workplace Clint Quappe Assignment Three, Finished Logotype
  • 12. Augmented Reality in the Workplace Clint Quappe Assignment Four, Social Media Branding, Research Dell: https://www.facebook.com/Dell Xbox: https://www.facebook.com/xbox Oakley: https://www.facebook.com/Oakley
  • 13. Augmented Reality in the Workplace Clint Quappe Assignment Four, Social Media Branding, Creating Community • Word of mouth • Self promotion • Telling friends
  • 14. Augmented Reality in the Workplace Clint Quappe Assignment Four, Social Media Branding, Facebook Pages
  • 15. Augmented Reality in the Workplace Clint Quappe Assignment Four, Social Media Branding, Facebook Pages
  • 16. Augmented Reality in the Workplace Clint Quappe Assignment Four, Social Media Branding, Facebook Pages
  • 17. Augmented Reality in the Workplace Clint Quappe Assignment Five, Webpage Layout Research For Wireframes
  • 18. Augmented Reality in the Workplace Clint Quappe Assignment Five, Webpage Layout Research For Wireframes
  • 19. Augmented Reality in the Workplace Clint Quappe Assignment Five, Wireframe
  • 20. Augmented Reality in the Workplace Clint Quappe Assignment Five, TagLine Research • Betcha Can't Eat Just One - Lays • Got Milk? – CMPB • Ask about it at work – Aflac • Melts in your mouth, not in your hands – M&M’s
  • 21. Augmented Reality in the Workplace Clint Quappe Assignment Five, Homepage Visual Design In Browser http://invis.io/3W1TUZMF4
  • 22. Augmented Reality in the Workplace Clint Quappe Assignment Five, Lower Level Visual Design In Browser
  • 23. Augmented Reality in the Workplace Clint Quappe Assignment Five, Linked Prototype URL https://projects.invisionapp.com/d/main#/console/2250508/ 52089407/preview