Assignment of mpp(audi)
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This document is a market audit report for Audi in the German market submitted by Asiful Haque. It provides an overview of Audi, including that it was established in 1909 in Germany and is known for innovative design. It manufactures various models like the A3, S8, and Q7. The report details Audi's distribution channels in India and Germany, its connected services, and compares it to competitors like BMW and Mercedes. Market share data for Audi, BMW, and Mercedes in Bangalore is presented, and a customer review of the Audi A4 praises its build quality and handling.
Assignment of mpp(audi)
- 1. Assignment of Management Principles and Practices Submmited by:Asiful Haque MBA/15056/13 Semester:1st
- 2. Topic Market Audit of AUDI in German Market
- 3. Company’s profile Audi is the name of a luxury car manufacturer that was first established in Zwickau, Germany in the year 1909. Audi cars are famous not only for its impeccable sophistication design and style but also for its hard found creative and innovative ideas. Audi cars are manufactured in India (Aurangabad)
- 4. Company’s profile Audi has many models, Some of them are:Audi A3 Audi S8 Audi S4 Audi TT Audi RS4 Audi Q7 Audi A4 and many more
- 5. Audi connect services Audi music stream News online Navigation with Google Earth™ and Google Street View™ Point-of-interest search Travel information / weather Online traffic information Wi-Fi hotspot Destination entry via myAudi or Google Maps™
- 6. How Audi Cars Reach The Dealer The Car Parts are first manufactured in Germany. Then they are shipped to India as parts, and reach Aurangabad where they are assembled. Then the cars are transported through trucks to the Dealer in Bangalore, a maximum of 4 Audi cars will be sent in 1 truck at once
- 7. Channel Of Distribution of Audi Manufacturer Assembly Dealer Customer
- 8. Services Audi BMW Mercedes Benz After Sales Free Service 2 - - Customization Upon Request Yes Yes Yes Pick Up And Drop Available Available Available Tow Service By The Company
- 9. Audi & Competitors There are numerous brand are there in the field of sports cars and luxurious cars: BMW Mercedes Opel Porsche Volkswagen
- 10. Audi & Competitors Bangalore Population- 95,84,676 Particula r Market share In Quantity Territory Population BMW 40% 2000 East 21,77,813 AUDI 35% 1700 West 17,00,254 BENZ 20% 1000 North 24,76,249 OTHERS 5% 250 South 32,31,424
- 12. Review I love this car -- it looks great inside and out, the build quality is extraordinarily high, and it offers just the right balance of tight handling, comfort, and size. Personally, I find the engine to be more than up to the task for fun driving (especially when combined with the sport suspension, which I also have), although if you're after raw horsepower you should probably look for something other than the A4 at this price.