Attributes of innovation
Download as PPT, PDF0 likes177 views
The document discusses key attributes that influence the rate of adoption of innovations, including relative advantage, compatibility, complexity, trialability, and observability. Relative advantage is the degree to which an innovation is perceived as better than the idea it replaces. Compatibility is the level of consistency with potential adopters' values and experiences. Complexity is how difficult an innovation is seen as to understand and use. Trialability refers to the ability to experiment on a limited basis before adoption. Observability means the visibility of an innovation's results to others. These attributes impact the speed and uptake of new ideas.
1 of 6
Download to read offline
More Related Content
Similar to Attributes of innovation (20)
Ad
More from Troy Tarpley (20)
Ad
Recently uploaded (20)
Attributes of innovation
- 1. Attributes of Innovations A mini lecture
- 2. Rate of Adoption • The relative speed it takes individuals or units to adopt an innovation. • Measured by the number of adoptions that occur during a specified period • Numerical indicator of the adoption curve. • Attributes of an innovation are important to the rate of adoption
- 3. The Innovation-Decision Process I’m a change agent!
- 4. Attributes of an innovation • 1. Relative Advantage • Degree to which an innovation is perceived as being better than the idea it supersedes • 2. Compatibility • Degree of consistency with existing values, past experiences and needs of adopters • 3. Complexity • Degree to which an innovation is perceived as difficult to understand and use • 4. Trialability • Degree to which an innovation may be experimented with on a limited basis • 5. Observability • Degree to which the results of an innovation are visible to others
- 5. Flying Car
- 6. A day made of Glass