Audience survey presentation and profile page
- 1. Media Studies: Audience Survey Analysis By James Gardner
- 2. The Method • To collect the data that follows in the upcoming slides I created an online survey through a website called Survey Monkey which allowed me to create questions in a survey structure and then the site gave me a unique website URL to send to people who would then be directed to a page where they could complete my survey. To make sure that the results that I gained were from my target audience I sent the link to people I knew who were part of that target audience through various social media forms, online forums and e-mails. This then gave me the results that I received from the members of my chosen audience.
- 3. Target Audience: Gender What this question tells me is that the majority of my audience are male. This means that when designing my magazine I will have to take this into account and try and make the magazine more suited to a male audience by for example making it very one topic heavy as this is usually what males will buy into. However, there is a female audience for my target audience and so I will have to try and attract both genders when designing the magazine.
- 4. What these responses tell me about my target audience is that they are almost entirely made up of the 16-24 age bracket. This means that when designing the magazine I will have to design it to be aimed at this age bracket otherwise I will not get any sales. To try and attract this age group I should try and feature things that they are currently interested in or try and appeal to their age specifically through mode of address. Target Audience: Age
- 5. Target Audience: Genres With this question a lot of variation appears in the types of music the respondents like and this because multiple choice was allowed and as the results show, 11 participants out of 16 like Indie and Rock music as well as other types. This shows that the majority of the target audience I have chosen like the music genres that I have chosen to feature within my magazine as it will be focused on Rock and Indie music. This tells me that I definitely need to feature Rock and Indie artists within my magazine but it also tells me that within my target audience R’n’B and Dubstep are also popular genres and so to feature them would not be a bad thing.
- 6. Target Audience: Music Listening Preferences In this question respondents were asked to rank from 1-6 the different ways they preferred to listen to music. This question obtained interesting results as it definitely shows the generation gap and how age affects preference. The option that was placed at rank 1 the most was an electronic device (phones, iPod etc.). This definitely shows that using a free downloads system as an incentive to buy the magazine would be a fairly successful marketing device as this seems to be what they like the most. Downloading and YouTube were the other highest ranking answers and so this reinforces the idea that free downloads would work well as an incentive. Live performances also did fairly well so competitions to see gigs or performances could also work.
- 7. Target Audience: Online Activity This question also tells us a lot about the difference between generations of people as the most frequent answer to this question was that respondents tended to spend around 6 hours online every day. This proves to us that an online presence is a must have and a website for the magazine and various social media forms should all be accessible to the readers. If online activity is taking up 25% of every day of their lives then it is obvious that an online presence with various features like extra information, games and free downloads is a must have.
- 8. Target Audience: Music Artists This question received a huge variety of different answers with some people listing lots of artists and others listing only one or two. To name a few of the more frequent artists we had Foo Fighters, Enter Shikari, Linkin Park, YouTube Artists and many, many more. This shows that there is great variety in preferred artists but judging from the previous question most of them prefer rock or indie music and so featuring artists of those genres that were mentioned in the respondents answers would be a smart move. A few Dubstep and R’n’B artists also seemed to have a large presence in the responses received and so it may also be viable to briefly feature some of these artists in the magazine as they seem to be quite popular genres amongst my target audience. However, Rock and Indie should still be the focus as focusing on too many artists may make the readers confused as to what the magazine is actually about and it would also be difficult to conform to stereotypes of multiple genres.
- 9. Various Audience Response Information • Out of all of the participants only 25% of them currently read any magazines which tells us that to attract their attention the magazine would need to be colourful and appeal to their personal tastes and be different to what is currently out there as this is obviously not successful. • There was great variation in the responses when asking for a role model but the frequent answers appear to be musicians or artists, family members, powerful or rich people in society (Churchill, Bill Gates etc.) and general celebrities. This tells us that in general the target audience would like to be famous, powerful and rich so to feature people of this status would work well as a selling point. • When asked what their dream job would be the answers were again very varied but most of the jobs specified were either very highly paid, celebrity status jobs or jobs in the music industry so this reinforces my earlier point about featuring idols. • When asked about favourite animals many different responses were given but the only real trend was that male respondents would usually state a predator and female respondents would state a more vulnerable or cute animal. This just tells us that the target audience conforms to the stereotypical roles of men and women as the men like to feel powerful and so associate themselves with predators
- 10. RIE Audience Profile Page Our Audience Statistics • The majority of the audience is male. • The average age group of our audience is 16-24 • Their favourite genres of music are Rock, Indie, R’n’B and Dubstep. • They all frequently use phones and music players. • 25% of their day is spent online. • They like animals that are predators. • They like the idea of being powerful, Rich or Famous. • 75% of our audience do not currently read any magazines.