AUGMENTED REALITY (AR)
WHAT IS IT & WHY IS IT AWESOME?
   Alistair Hart, Mangoesmapping
         Fungis workshop 16.11.12
Augmented Reality (AR)
• What is it – types of AR
• Examples, historic and current
• Who uses AR?
• AR for smartphones
• The future for AR
• Privacy Issues
• AR app demos
Marker-based AR
• Marker-based AR uses marker/s or an image of
  some kind that an AR application can be
  programmed to identify.
Marker-based AR




credit: Lynn Barry, Pranav Mistry, MIT Media Lab
Marker-based AR




• The SixthSense augmented reality system lets
  you project a phone pad onto your hand and
  phone a friend -- without removing the phone
  from your pocket.
• Can you see the markers?
Marker-based AR
Markerless AR?
• Overlaying artificial information about the
  environment and its objects on images of the
  real world – location based…

• The location-based Augmented Reality view
  provides a direct view of reality "enhanced" with
  additional, computer-generated content, as
  opposed to a conventional map, which provides
  an abstract view from above.
Early Example - 1984




credit: Hollywood.com
Current example - BMW
MVS Virtual Cable
Markerless AR?
• AR can use the following device features:
  –   GPS
  –   Inclinometer
  –   Gyroscope
  –   Solid state compass
  –   Digital camera/optical sensor
  –   Digital display/data projector
  –   Wireless sensors
  –   RFID tags

• AR also needs access to data to augment reality!
Who uses AR
•   Tourists
•   Soldiers
•   Commuters
•   Consumers (Groceries to Real Estate)
•   Jobseekers
•   Pilots
•   Restaurant goers
•   The incontinent…
• Today’s focus is on AR apps for Smartphones…
Smartphone AR
Layar
CBA Property
Guide
Wikitude
Future of AR
• Apps to show homeowners what different paint
  colours look like in a room

• Grocery shopping apps:
  – user reviews
  – health information
  – ingredient explanations
  – competing products
Future of AR
• Current industry estimates are that AR market
  segment will reach $3 billion p.a. by 2016, with
  profound impacts on education, training and
  business

• Growth rate of AR market segment reflects
  growth in early days of spatial industry
Privacy Risks?
• AR connecting with social media accounts (eg.
  myspace, facebook)

• Point your phone at someone and gain information
  about him/her

• Child safety??

• No indications technology heading this way anytime
  soon
Privacy Risks?
• AR connecting with social media accounts (eg.
  myspace, facebook)

• Point your phone at someone and gain information
  about him/her

• Child safety??

• No indications technology heading this way anytime
  soon
credit: Hollywood.com
App demos if time
Thanks for listening!

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Augmented Reality - Alistair Hart

  • 1. AUGMENTED REALITY (AR) WHAT IS IT & WHY IS IT AWESOME? Alistair Hart, Mangoesmapping Fungis workshop 16.11.12
  • 2. Augmented Reality (AR) • What is it – types of AR • Examples, historic and current • Who uses AR? • AR for smartphones • The future for AR • Privacy Issues • AR app demos
  • 3. Marker-based AR • Marker-based AR uses marker/s or an image of some kind that an AR application can be programmed to identify.
  • 4. Marker-based AR credit: Lynn Barry, Pranav Mistry, MIT Media Lab
  • 5. Marker-based AR • The SixthSense augmented reality system lets you project a phone pad onto your hand and phone a friend -- without removing the phone from your pocket. • Can you see the markers?
  • 7. Markerless AR? • Overlaying artificial information about the environment and its objects on images of the real world – location based… • The location-based Augmented Reality view provides a direct view of reality "enhanced" with additional, computer-generated content, as opposed to a conventional map, which provides an abstract view from above.
  • 8. Early Example - 1984 credit: Hollywood.com
  • 11. Markerless AR? • AR can use the following device features: – GPS – Inclinometer – Gyroscope – Solid state compass – Digital camera/optical sensor – Digital display/data projector – Wireless sensors – RFID tags • AR also needs access to data to augment reality!
  • 12. Who uses AR • Tourists • Soldiers • Commuters • Consumers (Groceries to Real Estate) • Jobseekers • Pilots • Restaurant goers • The incontinent…
  • 13. • Today’s focus is on AR apps for Smartphones…
  • 15. Layar
  • 18. Future of AR • Apps to show homeowners what different paint colours look like in a room • Grocery shopping apps: – user reviews – health information – ingredient explanations – competing products
  • 19. Future of AR • Current industry estimates are that AR market segment will reach $3 billion p.a. by 2016, with profound impacts on education, training and business • Growth rate of AR market segment reflects growth in early days of spatial industry
  • 20. Privacy Risks? • AR connecting with social media accounts (eg. myspace, facebook) • Point your phone at someone and gain information about him/her • Child safety?? • No indications technology heading this way anytime soon
  • 21. Privacy Risks? • AR connecting with social media accounts (eg. myspace, facebook) • Point your phone at someone and gain information about him/her • Child safety?? • No indications technology heading this way anytime soon credit: Hollywood.com
  • 22. App demos if time