Augmented Reality March Webinar
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The document outlines the evolution and market potential of augmented reality (AR) alongside the services offered by Promet Source, including Drupal-based solutions and mobile app development. It highlights the growth of the AR mobile market, noting significant increases in usage and forecasts for future growth. Additionally, it provides case studies on AR applications, particularly in public transportation and educational contexts, showcasing the integration of technology to enhance user experience.
Augmented Reality March Webinar
- 1. open source web development Augmented Reality andy@promethost.com Twitter: @akucharski
- 2. • Presenter • Andy Kucharski • @akucharski • Promet Source • Founder • Engagement Management • @prometsource
- 3. • Co-Presenter • Geoff Lesage • Promet Source • iOS developer • @prometsource
- 4. About Promet • 2003 Founded • 2008 focus on Drupal CMS • 2009 Mobile development • Faces of Promet today:
- 5. Our Solutions Promet Solutions Inc. Promet Source - Open source web development - Drupal-based websites, products, and applications Promet Support - Drupal Managed Services - Drupal DevOps consulting Promet Mobile - Enterprise mobile business solutions - Drupal integration with mobile
- 6. Awards and Press CMS Expo Spotlight Awards • 2012 Best Drupal CMS App for Commerce • 2012 Best Drupal Mobile CMS App Notable Press Mentions • Wireless Week - Promet iPhone Madison app • Cult of Mac – ipad Dispatch system 50+ Drupal sponsorships, speaking sessions and attending
- 7. What is Augmented Reality? • AR is a digital overlay of information over a live camera view of the real world • Enhances reality with digital information about the images that appear on the screen • AR is frequently used due to the development of camera recognition software • Glasses • Virtual retina displays • Camera phones
- 14. Augmented Reality Market • Total value of AR mobile market in 2009 was $130,000 • AR capable smartphones increased from 8 million in 2009 to more than 100 million in 2010 • Late 2010 saw exponential growth from 2009 •Value in 2010 was $1.5 million •Forecasts for 2015 expect $1.5 billion •In the next five years expected to grow at an average of 239% per year
- 15. Outlook on Augmented Reality • Analysts predict every smart phone will feature an augmented reality application by 2014 • Augmented Reality can generate $1.5 billion by 2015 • Other analysts predict $5.1 billion by 2016 • Future developments: using cloud data to enhance the information in AR • Expected to rise from 0.1% of the market to 1.0% of the market in the next five years
- 16. AR Growth by App Category Source: Juniper Research
- 19. History of Augmented Reality • One of the first augmented reality systems was created in 1992 • Virtual Fixtures was developed at the U.S. Air Force Research laboratory • First Augmented Reality mobile device debuted in 2008 • Wikitude AR Travel Guide launched on the T-Mobile G1 Android phone • Video games featured Augmented Reality cards to play with the device camera • Nintendo 3DS and Playstation Vita feature this application • Recently gained popularity in smart phones
- 20. Phone Requirements • A way to determine location • Phone provides that through GPS and an internal compass • iPhone has gyroscopes • A method of downloading data • Provided through mobile broadband connection • Powerful graphics processing capabilities • Camera phone in the case of smartphones • A processor and display
- 21. Dataset Requirements • Location-based • Data points need to be tied to a specific location • User interest in daily life • Needs to be a data set that users would be interested in looking up • Publicly available data • Or privately held data that can be shared with Promet • Data needs to be accessible online
- 22. Case Study: Augmented Reality and CTAR Challenge • Needed a way to consolidate CTA info and display it in relation to its surroundings • Augmented Reality software was traditionally used in video games • Had to account for over 30,000 bus stops, as well as train lines • Needed to show whether the bus of train was Northbound or Southbound
- 23. Case Study: Augmented Reality and CTAR Approach • Used program to determine coordinates and orientation of phone • App uses floating point arithmetic to compare the location of the user with the location of each bus stop • Separated bus and train information into separate tables to prevent slowdowns
- 24. Case Study: Augmented Reality and CTAR Results • Each stop box displays: • Distance to the station • Station's name • Color of lines passing through • ETAs of trains in all directions • App allows you to tap whichever line you are interested in within a station
- 25. Case Study: Augmented Reality and CTAR How the CTAR works • CTAR uses the GPS and Compass to provide and accurate location of the phone and where it is pointed • Accelerometer used to determine whether the phone is tilted at a specific angle • CTAR downloads location and arrival times from Chicago Transit Authority in real time • Needs to sort through data tables to retrieve names, id and geo- coordinates • Displays the nearest stop and arrival time
- 26. Augmented Reality Capabilities • Public Transportation • Tracking the nearest train and buses and the frequency they are coming in • College Campus Tours • Allow users to point their phones at campus buildings and conduct a self-guided tour • Museum Guides • Allow users to gain background information about a piece of art by pointing your phone • Restaurant Guides • Find the best restaurants and ratings nearby • Real Estate • Look at houses that are sale in a neighborhood with your mobile phone
- 27. Augmented Reality Capabilities • Architecture Tours • Learn about the history of each building by merely pointing your phone • Commercial Tourism • Explore a city’s most famous attractions with your phone • Meetups/Conferences • Find the nearest conference in a city block • Concerts • Check out the concerts in your neighborhood by pointing your phone
- 28. Augmented Reality USA • What it does: Augmented Reality USA is used to find points of interest in whatever city you're in throughout the US. You can find anything from a Taco Bell to a Wi-Fi hotspot or Subway station. • City: All US Cities • Cost: $0.99
- 29. iParking- Find My Car • What it does: Record your cars location when you park and it will save the location and help you find your car when you return. • City: Anywhere • Cost: FREE
- 30. Wikitude • What it does: When you hold up your phones you can see Yelp reviews of any location around you and tweets from nearby. In addition you can pull up Wikipedia articles about certain locations. • City: • Cost: Free
- 31. TripAdvisor LiveView • What it does: Use the app to filter and find hotels, restaurants and points of interest, and the AR tab places search results on the screen. • City: US Cities • Cost: Free
- 32. Layar: ArchINFORM • What it does: It's a huge database of interesting architectural works, existing and yet-to-be-built, that you can search for with architect names and/or keywords.Within the 3D layer, there’s an AR-view perspective map and a walkable pedestrian route can be shown for every listed piece of architecture within the specified neighborhood. • City: US and International Cities • Cost: Free
- 33. Google Goggles in Google Mobile • What it does: Take a picture of famous paintings, wine labels or bar codes among other things and Google Goggles will return information on the image captured. Of most practical use is the translation function. Photograph text (for example a menu item) in English, French, German, Italian or Spanish and have it translated into one of those other languages. • City: Most US Cities • Cost: Free
- 34. Case Study: AR and Grinnell College Challenge – College Campus Tour • Compelling, interactive app to help attract new students • Way for students, faculty and visitors to interact with their surroundings, and find their way around campus
- 35. Augmented Reality Campus Tour
- 36. Drupal Tools - Fields for any kind of geolocation (lat/lon/altitude....) - Geocoders that automatically geocode from addresses - Google Maps, Open Layers maps and others - Proximity location info http://drupal.org/project/geophp http://drupal.org/project/geofield http://drupal.org/project/geocoder http://drupal.org/project/geocoder_autocomplete http://drupal.org/project/addressfield http://drupal.org/project/staticmap http://drupal.org/project/openlayers http://drupal.org/project/geolocation http://drupal.org/project/geolocation_proximity
Editor's Notes
- #5: Add in 2 photos.look up cms
- #10: http://www.fiercedeveloper.com/europe/story/augmented-reality-apps-market-could-blossom-300m-2013/2012-11-26Many categories are contributing to growth. Enterprise is kinda late to the game but growing. Mobile and interactive retail is growing.
- #11: http://www.augmentedplanet.com/wp-content/uploads/report/iPhoneApplicationReport_v1.pdf
- #12: http://www.slideshare.net/MHSzymczyk/from-marketing-buzzword-to-a-better-consumer-experience