This document discusses the challenges of automating JEE deployment processes in enterprises. It notes that manual or homegrown deployment scripts are often insufficient and can be expensive due to the need for specialized staff. Automating the deployment process through a tool is presented as a key solution that can help standardize steps, reduce costs, prevent configuration drift between environments, and provide capabilities like previewing changes and logging deployments. Overall it argues that deployment automation is important for reducing challenges and costs in IT.