Barry Group Strategy Forward
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Barry Group is a full-service strategic planning, marketing, and communications firm that has helped hundreds of clients since 1985. They provide personalized services to clients across the United States. Barry Group helps clients succeed through strategic planning, differentiation, and effective implementation and communication. They have developed strategic campaigns and branding solutions that increased business for clients in various industries. Barry Group's philosophy focuses on long-term marketing culture rather than short-term approaches. They use a systematic process called "Minimize Risk - Maximize Results" to ensure branding and messages resonate with target audiences.
Barry Group Strategy Forward
- 2. Introducing Barry GroupA full service strategic planning, marketing and communications firmSince 1985, we have helped hundreds of regional and national clients find a path to continued successIdeally positioned to provide efficient and personalized service to clients headquartered across the United States
- 3. The path to successCharted throughStrategic PlanningDifferentiationEffective Implementation & Communication
- 4. The path to success On the following slides are just a few examples of how Barry Group utilized strategic planning, differentiation and effective communication to put clients on a path to success.
- 5. Barry Group helped palette manufacturer, J.F Rohrbaugh, innovate and implement a new product offering – colored mulch.
- 6. Barry Group totally rebranded York County’s transit system to the highly memorable rabbittransit. Awareness and ridership have increased ever since.
- 7. Barry Group developed a strategic campaign to aid an anemic physician referral program for Hanover Hospital. The DocFinder campaign has increased calls & referrals dramatically.
- 8. Barry Group helped Dallco define their brand as a “Made in the USA” manufacturer and developed materials and a process to generate new leads in new markets.
- 9. Barry Group developed a new strategy and communications plan that solidified Shipley Energy’s 14 divisions under one brand umbrella and helped communicate their competitive difference.
- 10. Barry Group has used extensive research and strategic communications to help the NYAAIF fight insurance fraud for nearly a decade.
- 11. What makes us different? Our core philosophy and the way we work
- 12. Our PhilosophyMarathon vs. SprintOur philosophy focuses on building a long-term, consistent marketing culture rather than a short-burst, trial-and-error sprint marketing approach
- 13. The Way We WorkMinimize Risk – Maximize ResultsTo minimize the risk to your marketing budget, a systematic, replicable series of steps that are taken through every phase of the work we do
- 14. From initial strategy and research, these steps are taken to ensure your brand and message resonate with the intended target audience during creative implementation. We call this process…
- 15. Minimize Risk – Maximize Results
- 16. Minimize Risk – Maximize ResultsStrategy needs to lead everything you do. Implementing a solid strategy then leads to…
- 17. Build the structure for lasting success.
- 18. Barry Group uses planning models to reach your goals.
- 19. Miss a step and you won’t reach the other side.
- 20. Start BuildingLook at marketing as an investment, not an expenseBuild your bridge to success today – we’re not here to sell…we’re here to solve
- 21. Focus on YouA meeting with us is focused on you – a frank discussion about what you are facing and what you want to accomplish
- 22. Contact Barry TodayCall 717-856-1500 ext. 222Email barry@barrygroup.comVisit www.barrygroup.com
- 23. Leading the way to