Base Camp LinkedIn Aug2015
- 1. Base Camp – LinkedIn Profile Presented by Michael T. Breslin Lally Office of Career Management and Professional Development August 21, 2015
- 2. • Name • Headline • Summary • Experience • Anything else we can get to Agenda
- 3. What we see first Name Geographic Area Headline Industry
- 4. • Should match all other appearances of your name/brand – Resume – Cover Letter – Google+ – Facebook – E-mail signature Name
- 5. • Establish and reinforce your brand • Use them EVERYWHERE • Find them: – Relevant job postings – Other LinkedIn profiles – Industry articles – Coursework Keywords
- 6. • If you don’t know what you want to do – MS candidate in Business Analytics | SQL | Data Mining | ETL • If you know what you want to do – MBA candidate and aspiring Mergers and Acquisitions Analyst | Corporate Finance Headline – load keywords
- 7. • There are 147 choices • Do not choose “Education Management” • Choose based on what you know right now – You can always change your mind Industry = another keyword
- 8. • Tell your story – Motivations • “I love using my portfolio analysis skills to solve complicated asset allocation issues” – Skills • “Through my MS in Quantitative Finance, I’ve developed the ability to…” – Aspirations • “I’m looking to begin my career (with a type of company/in a specific industry)” – “When I’m not elbow deep in VBA macros, I run obstacle races and…” – List your keywords and skills Summary
- 9. • Present Job Title – MS in Supply Chain candidate • Do not use this as your default Headline • Keywords in Job Titles – SEO looks for them – Supply Chain Intern – Operations Project Assistant – New Product Development Associate Experience
- 10. • Tell your story – Humans are hardwired to respond to stories • Why did you do this job? • What did you learn? • What types of people did you work with? • How are you better now because of it? • Use keywords throughout More Experience
- 11. • Many opportunities for keywords • Supports your story and your brand Still More Experience
- 12. • Volunteer Experience • Honors and Awards • Certifications • Organizations / Clubs • Projects • Tell these stories using keywords Other Sections that work like “Experience”
- 13. • Rensselaer Polytechnic Institute - The Lally School of Management and Technology • Use the correct name for your degree – “Master of Science in…” – “Master of Business Administration” • Describe your degree – Using keywords, of course! • Add a description of The Lally School and RPI • List your coursework (in the “Coursework” section) Education
- 14. • These should be relevant and descriptive – Pictures – Presentations – Portfolios – Video • LinkedIn =/= Facebook Add Media
- 15. • Used in LinkedIn’s education page search • Two kinds of skills: – The tool (Microsoft Excel) – What you do with the tool (Cash Flow Analysis) Skills
- 16. • Never use any default message • Always customize and include: – Your name – How you know the person / learned of the person • Or what you have in common – Your reason for reaching out • Practice on me https://www.linkedin.com/in/michaeltbreslin Connecting
- 17. • Easy connections to make – Classmates – Professors – Staff – Advisory Board members • A bit more difficult – A presenter – An author of an article • Eventually – Recruiters – Hiring managers – Employees of desirable employers Who else?
- 18. • Who you know • Strong ties • Weak ties The best way to grow your relationships
- 19. • Choose an upcoming experience – Circle all areas on your profile you want this experience to impact • And in what ways; be specific • Choose your dream 1st job – Compare the requirements / preferreds to your profile • Circle what areas need to be improved Planning your career
- 20. • Always be updating your LinkedIn profile – But we don’t all need to know everything • Updates engage your audience more than most other LinkedIn actions • Next steps – Building a relationship strategy – Targeting employers / contacts (Never) The End