Basics of semiotics, a winning assignment
- 2. Semiotics THE STUDY OF MEANING MAKING. ALSO KNOWN AS: ๏ผ SEMIOLOGY ๏ผ SEMASIOLOGY ๏ผ SEMEIOLOGY
- 3. What is Semiotics ? โข The study of signs and symbols as elements of communicative behavior; the analysis of systems of communication, as language, gestures, or clothing. โข Semiotics is the science of communication and sign systems, in short, of the ways people understand phenomena and organize them mentally, and of the ways in which they devise means for transmitting that understanding and for sharing it with others. โข In a nut shell, semiotics is the study of meaning making.
- 4. Types of Semiotics. Semantics PragmaticsSyntactics โข Semantics: Relation between signs and the things to which they refer; their denotata, or meaning โข Syntactics: Relations among signs in formal structures โข Pragmatics: Relation between signs and sign-using agents
- 6. To Name a Fewโฆ ๏ถMikhail Bakhtin ๏ถMarcel Danesi ๏ถUmberto Eco ๏ถFรฉlix Guattari ๏ถRoman Jakobson ๏ถKalevi Kull ๏ถCharles S. Peirce ๏ถFerdinand de Saussure ๏ถThomas Sebeok ๏ถEero Tarasti ๏ถVyacheslav Ivanov ๏ถRoland Barthes ๏ถ John Deely ๏ถAlgirdas Julien Greimas ๏ถ Louis Hjelmslev ๏ถRoberta Kevelson ๏ถJuri Lotman ๏ถAugusto Ponzio ๏ถ Michael Silverstein ๏ถJakob von Uexkรผll ๏ถVladimir Toporov
- 7. Ferdinand de Saussure Charles pierce The Fathers of Semiotic theories.
- 8. ๏ถFerdinand de Saussure : โSemiology is a science which studies the role of signs as a part of social lifeโ. ๏ถCharles Pierce : โSemiotics was the former doctrine of signsโ which was closely related to logic. He decorated that โevery thought is a signโ. ๏ถUmberto Eco: โSemiotics is concerned with everything that can be taken as a signโ.
- 9. Ferdinand de Saussure. โข He was a Swiss linguist and Semiotician. โข His ideas laid a foundation for many significant development both in linguistics and Semiology in the 20th century. โข He knew various languages like Latin, Greek and SANSKRIT . โข He was one of the founding fathers of semiotics which he called semiology. โข His concept of the sign/ signified/ referent forms the core of the field. โข FATHER OF MODERN LINGUISTICS.
- 10. Charles Pierce. โขHe was born on September 10th,1839. โขHe was famous for his works on logic, math, philosophy, chemistry and linguistics. โขHe broke down semiotics into three parts โ Representamen, Object, Interpretant. โขAccording to him nothing is a sign unless it is interpreted as a sign.
- 11. Saussure VS. Pierce โข Binary vs. triadic conception of the sign. โข Generates an endless chain of interpretants. โข Saussureโs theory primarily applies to languages and either excludes or assimilates to languages and also non- verbal semiotic facts. โข Peirce does not seem to have a distinct place in his typology of signs for anything like Saussureโs language.
- 12. Umberto Eco. โขHe was a Philosopher, Essayist, Novelist and Semiotician. โขHe was born on January 5th,1932. โขHe is best known for his work for his novel, โIl Nome Della Rosaโ ( The Name of the Rose).
- 13. Why study semiotics in Mass Communication? โขSemiotics is the science of communication and sign systems, in short, of the ways people understand phenomena and organize them mentally โขIts field covers all non-verbal signaling and extends to domains whose communicative dimension is perceived only unconsciously or subliminally.
- 14. Some Fields of Semiotics โข Biosemiotics โข Cognitive semiotics โข Computational semiotics โข Cultural semiotics โข Design semiotics โข Product semiotics โข Law and semiotics โข Literary semiotics โข Music semiology โข Gregorian chant semiology โข Organizational semiotics โข Semiotic anthropology โข Semiotic engineering โข Semiotic information theory . โข Social semiotics โข Urban semiotics โข Theatre semiotics โข Visual semiotics โข Zoo semiotics
- 15. Structuralism โข Structuralism is a method for analyzing the deep structuring logic of cultural products and practices. โข Everything from tribal kinship structures to clothing fashions and advertising could for the structuralists be subjected to structural analysis.
- 16. Semiotics and Religion. A religious symbol is not only a picture of something that represents something else by the virtue of analogy. It is a full representation of the communicative process between the sign that is open for interpretation to its interpreter, and at the same time an object that stands open for interpretation as it is in the role of dynamic object.
- 17. Semiotics and Theatre. โข As a methodology for analysis it is particularly useful for studying performance. โข There is a set, an actual performance venue, there are lights, props etcetera. โข Within all these elements there are signs that contribute to how we interpret and understand the meaning of any particular performance.
- 18. Semiotics and Colour. โขHow colors express certain coded information that make the viewer feel a certain emotion โข Colors influence mood and can even effect our energy levels โขPeople pay more attention to color than you might think, and it can play a huge part in influencing decision making
- 19. Semiotics and Architecture. โขIt seems that pre-modern architecture has utilized the three signs;- icons, index, symbols โข where as, the modern architecture mostly makes use of iconic signs attaching less importance to indexical and symbolic ones. โขThe postmodern architecture, however, in protest against the inflexible approaches of the modern architecture, is iconic.
- 20. Semiotics, Language and Culture. Linguistic and Cultural Semiotics is a branch of communication theory that investigates sign systems and the modes of representation that humans use to convey feelings, thoughts, ideas, and ideologies.
- 21. Semiotics and Marketing. โขIt influences an array of marketplace activities, such as product design, branding, advertising, and retailing. โขIn a general sense consumer culture is the product of the consumer's relationship to messages of all kinds.
- 22. Idea no.1 โขMeaning exists only because it is shared and negotiated. โขWe have entered into an unacknowledged agreement to make certain sounds mean certain things.
- 23. The sign : โข F Saussure asked, โwhy does a word mean what it means?โ โข He came to a conclusion that a sign consists of three parts : Signified (The concept) Referent (Real item) Signifier (sound, image or marks on paper)
- 24. s
- 25. Idea no.3 โขOur perception of reality is structured and shaped by the words and signs we use โขWe donโt simply label the world.
- 28. Presentation Compiled by: โขManas -13BLS052 โขDhruveesha โ 13BLS029 โขKhushboo- 13BLS049 โขVedi โ 13BLS114 โขVinika โ 13BLS117 โขKajol- 13BLS045 โขMayank- 13BLS057 โขKhushali- 13BLS048 โขRishi- 13BCO022 โขDevanshi- 13BLS026