This document provides an overview of semiotic analysis and key semiotic concepts. It begins by defining semiotics as the study of signs and sign systems. Some key points made include:
- Semiotics examines how meaning is constructed through signs such as words, images, sounds, gestures and objects.
- Ferdinand de Saussure distinguished between the signifier (form of the sign) and the signified (concept represented).
- Charles Sanders Peirce developed a triadic model of the sign consisting of the representamen (sign vehicle), object (referent), and interpretant (sense made of the sign).
- Signs can function as icons, indexes or symbols depending on their relationship to what they