The document provides best practices for admins to optimize their Salesforce1 mobile app. It recommends putting oneself in users' shoes to understand their needs, getting into a mobile mindset by focusing on essential information, and making the app feel like the company. It also discusses how Design Within Reach customized the mobile app for their users to access orders, check statuses, use dashboards, and collaborate on the go. Design Within Reach found success by starting small and gathering feedback.
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