Bei lecture 1_introduction
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This document outlines the course structure and requirements for a business management course. It includes the following key points: - The course will cover defining business and companies, setting up a company, management functions, and various business departments. - Assessment will include a final exam, seminar activities like tests and a group project, and class participation can provide extra points. - The seminar project requires students to write a 3-5 page story about a day in the life of a company manager, describing how they deal with and resolve a crisis using concepts from the course.
Bei lecture 1_introduction
- 2. • Define and understand what a business is and how a company works in order to generate profit • Identify the steps that you need to follow in order to set up your own company • Explain which is the role of each department in a company • Outline the basic management functions
- 3. •The external environment of a company and its stakeholders •Types of companies and steps for setting up a company •Management functions •Description of various departments of a company: Human Resources Marketing and Sales Production, acquisition and logistics Accounting, finance and investments Other departments
- 4. Bovee, C., Thill, J., Mescon, M. (2005) Excellence in Business, Prentice Hall, USA and additional materials which will be distributed during the semester
- 5. Guest speakers At the end of some courses you will receive a short test- only good answers will be counted for the final grade Business Today- in the last 15-20 minutes of the lecture students will present the “business headlines” from the last week on national and international business scene (3- 4 articles/topics) – EXTRA POINTS
- 6. Romanian and international journals and magazines and specialized Internet pages E.g: Financial Times, The Economist, Quartz.com, Wall-Street.ro, Capital, Money.ro, The Economist Intelligence Unit, Les Echos, Reuters, Le monde diplomatique, El Pais, Courrier International, Wall Street Journal, Time, Business Week, Le Monde, HBR Blog, Forbes etc.
- 7. TV programs Ora de busines- Moise Guran, TVR 2, Mo-Fr 20:30 Arena Leilor- TVR 2, Mo 19:30 Money Channel, http://tmctv.money.ro/emisiuni.html BBC, CNN News, Bloomberg, TMCTV etc
- 8. Final exam (Lecture) -50 Points Open questions Seminar -40 Points Active participation- 10 points Test- 10 Points Project- written part 10 Points - presentation 10 Points Granted – 10 Points Active participation at lecture and seminars is strongly encouraged: Extra points Seminar assignments: Case studies, exercises, project
- 9. Week Lecture Seminar 01-07.10.2013 Introduction Introduction 08-14.10.2013 External environment of a company and its stakeholders Library tour 15-21.10.2013 Types of companies and steps for setting up a company Case study Practical exercises 22-28.10.2013 Guest speaker 29.10-04.11.2013 Management function Case study + Practical exercises 05-11.11.2013 Guest speaker Practical exercises 12-18.11.2013 Human Resources Case study + practical exercises 19-25.11.2013 Guest speaker Test 26.11-02.12.2013 Marketing and Sales Case study + practical exercises 03-09.12.2013 Guest speaker Project presentations 10-16.12.2013 Production, acquisition and logistics Project presentations 17-23.12.2013 Accounting, finance and investments Project presentations 07-13.01.2014 Guest speaker Questions+Evaluation 14-20.01.2014 Final exam * The schedule and the content is subject to amendment by the instructor during the semester. It is the student’s responsibility to remain informed about changes and adjustments announced during the semester.
- 10. Title: A day in the life of …. Guidelines: Write 3-5 pages about a day in the life of a company employee that has at least two people in his/her subordination (a management position in the company: line manager, middle manager or general manager). The story should be inspired by a real life event and it has to describe a crisis and the way in which the person goes about solving it. As sources of information please use the materials discussed during the courses and seminars, information taken from people working in organizations (acquaintances of yours), interviews and stories from business magazines.
- 11. The main goal of the project is to prove that: 1. You have understood the inner workings of a business 2. You can make connections between events, analyze causes and effects and make effective and efficient decisions. (Your character doesn’t have to make a good decision, but in this case you have to end by telling us what should really have happened to obtain a good result.) 3. Understand the responsibilities of a manager and his/her prerogatives In reading these stories I will be looking for: 1. A proper use of English. 2. A proper use of keywords and theories discussed during seminars and courses. 3. A logical flow of events which goes from crisis to resolution. 4. A certain amount of complexity and details in the text.
- 12. For issues regarding lecture and seminar: Sorin Anagnoste Email: sorin.anagnoste@fabiz.ase.ro