Best to write Content! Basic rules to content writing
- 2. Write for Lazy People (Make your Content easy to read) Use short paragraphs – four sentences max Use short sentences – twelve on average Skip unnecessary words Avoid jargon and gobbledygook Avoid the passive tense Avoid needless repetition of words Address your web visitors directly — use the word “you” Shorten your text
- 3. Write for Scanner (Web copy is scanned. Or glanced at. Not read.) People hardly reads complete web page Use Bullet points It becomes easy to scan for reader and reduceses wordiness. Use Familier words Like We click, we act, you ...
- 4. “Imagine you want to fly to Bangkok for a holiday and you’re looking for a cheap flight. What will you search for: a cost-effective flight, a low-fare, or a cheap flight to Bangkok? Nobody searches for cost-effective flights. As Google’s Keyword Tool shows cheap is what people are looking for: Keyword search results showing cheap is far more popular than low fare and cost effective”
- 5. Put your most important information first First, explain what you’re going to discuss. Then, present an an overview of the literature. Next, discuss; and finally draw draw your conclusion Do not use more articulated language Clever phrasing requires people to think. And asking people people to think, doesn’t work on the web because web visitors are hunting – they don’t have time to think. So keep keep your text as simple as possible.
- 6. Make it easy for hunters to find you Answer the questions potential customers are asking; Discuss one key topic for each page; Include links to relevant pages on your own website or to other websites; Use phrases and words your potential customers are looking for.
- 7. Expect people to arrive anywhere on your website If each web page can be an entry page what does that mean? Each page should be easy to scan Each page should clarify to people where they are; and what what your site is about Each page should have a call to action telling people where to where to go next—to read another blog post, sign up for your your email newsletter, check out a detailed product description or testimonial, request a quote or add a product product to a shopping cart
- 8. Try to Increase visual appeal of your web page Replace text by photographs or videos; Consider different font sizes – think about people scanning scanning large text first; Emphasize quotes of customers (or experts) to add credibility; Play around with highlights, bold text, CAPS, or italics; Break a long headline into a headline with a sub headline; Use H1 to H6 Headings Be clear. Be specific. Be bold.