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Beta Programs and the
           Project Manager



                                             Gary Shea
                                            www.garyshea.com




©2008 G Shea    Beta Programs PMI-Madison                      1
Objective


        Show project managers
         the value of participating
          in beta programs




©2008 G Shea    Beta Programs PMI-Madison   2
Topics
   Definitions
                                         Examples
   Benefits
                                         Gotchas
   The Role of the Project
    Manager                              Exercises
      Preliminaries                     Advice
      A Process                         The Ultimate Goal
   PMBOK Connections                    Questions




©2008 G Shea         Beta Programs PMI-Madison                3
Definition - What is a Beta?
     Early usage                Test non-
     Pre – General
                                   development –
                                      Sales / marketing
      Availability                    Support
     Not production                  Delivery

     Not buggy code             Unique
     Partners’                   configurations
      readiness period           Customer
                                  perspective



©2008 G Shea     Beta Programs PMI-Madison                 4
Benefits?
   For the organization
      Product awareness and
       knowledge
      Critical business
       functions
      Competitive advantage
      Vendor contacts
      Vendor relationship
      $avings




©2008 G Shea      Beta Programs PMI-Madison   5
Benefits?
 To      Project Manager
      Gain  knowledge of the
       business
      Be able to make a
       difference
      New contacts
      Visibility
      Travel
      Have more fun




©2008 G Shea      Beta Programs PMI-Madison   6
Preliminaries (for the Project
     Manager)

 Be a pro-active project manager
 Be an investigator
 Get the lay of the land
 Configuration Management
 Dig in
 Determine what is critical
 Get the user perspective
 Moving targets – stay current
 Who? Get to know them.

©2008 G Shea    Beta Programs PMI-Madison   7
A Process (for the organization)
                Interest
                Negotiation
                Qualification
                Implementation
                Closure



©2008 G Shea       Beta Programs PMI-Madison   8
A Process: Interest
 Learn  organization environment
 Identify core product set
 Your interests
 Identify possibilities
  (questionnaire)
 Organization needs, directions,
  sponsorship
 Sketch out project or 2: include
  timing, resources, benefits


 ©2008 G Shea   Beta Programs PMI-Madison   9
A Process: Negotiation
 An internal process – gaining
  support for the project
 Evaluation of the next release –
  why early access is essential
 Executive approval
 Resources earmarked
 Expectations set




©2008 G Shea   Beta Programs PMI-Madison   10
A Process: Qualification
   Vendor may seek
    you out

   You may have to
    sell – Why
    essential?
    Resources ready.
    Smooth sailing thru
    legalities,
    sponsorship…


©2008 G Shea      Beta Programs PMI-Madison   11
A Process: Qualification

   Make case –
    paperwork, plan,
    schedule, meet
    deadlines, be pro-
    active and clear

   Keep your team
    involved and
    informed


©2008 G Shea     Beta Programs PMI-Madison   12
A Process - Implementation
  Track activities & refine plan: what needs
   to be done – product and documentation
   shipments, installation, usage, meetings,
   training, reporting, issue management,
   test cases and tree
  Enjoy the intensity
  Report and resole issues, provide
   feedback. Make a difference.
  Stick to schedule, meetings, checkpoints
  Take good notes.


©2008 G Shea    Beta Programs PMI-Madison       13
A Process: Closure
 Final report – jointly written. Team
  reviewed. Summarize issues,
  recommendations, …
 Lessons learned.
 Dot Is cross Ts all paperwork complete
 Make recommendations on going into
  production
 Report to sponsor




©2008 G Shea   Beta Programs PMI-Madison   14
PMBOK Connections
 Configuration               Work Breakdown
  Management                   Structures
 Stakeholders                Project phases
 Cross functional            Feedback
  team                        Closure
 Decentralized team          Lessons learned
 Scope management            Successful projects
 Dependencies




©2008 G Shea   Beta Programs PMI-Madison             15
PMBOK – WBS Examples
  Evaluate environment for prerequisite
   products, system programmer, ½ day
  Upgrade prerequisite product to next
   version, separate dependent project
  Evaluate user guide (200 pages) – 3
   days, four end users
  Interview end users – business analyst, 1
   day
  ….




©2008 G Shea    Beta Programs PMI-Madison      16
Real Life Example – Hudson
        Bay Company
     Canadian retailer
      uses BI for
      applications
         Example Top 50
          Selling Products
   Qualifies for
    Teradata Beta
    program
   Five times
    participant


©2008 G Shea         Beta Programs PMI-Madison   17
 Selectively
        participates
        depending on
        new function
       Driven by project
        managers –
        “they know apps
        best and make
        case to senior
        management”




©2008 G Shea      Beta Programs PMI-Madison   18
Real Life - Blackbaud
     Provides software for non-profits – Raisers’
      Edge
     Local users: MSO, Wisc. Public TV
     Beta is main activity of Stabilization phase
     Processes refined over the years
     Fifty early user customers
     Formal agreements
     Beta Bucks, production environment
      ‘handholding”
     Recruits through trade shows, user groups
     Function specific, phased, short duration


©2008 G Shea        Beta Programs PMI-Madison        19
Real Life – Harley Davidson
 Internal Engineering
  betas
 Roll out of tools and
  processes (e.g. issue
  tracking and risk
  assessing tool)
 Borrowed modules
  from sister division
 Best practices



©2008 G Shea    Beta Programs PMI-Madison   20
 Tweaking and
  tuning, refinement
 User acceptance
  (best case they
  embrace new
  product)
 Project oriented




©2008 G Shea    Beta Programs PMI-Madison   21
Gotchas

    Organizational            goal: minimal change
           Workarounds: pilots, proof of concepts, test
            environment
    Mismatch          of PM / SDLC rigor
           Solutions: understood up-front, clear contract,
            flexibility
    Mismatch          of needs (vendor /
       customer)
           Solutions: narrowly focused objectives, “next
            time”


©2008 G Shea           Beta Programs PMI-Madison              22
Exercises

       Identify core functions, products,
        processes
       …..
       …..
       …..
       Configuration (e.g. Oracle, Teradata,
        Blackbaud)
       …..
       …..



©2008 G Shea      Beta Programs PMI-Madison     23
Advice
    Think quality and process improvements
    No hidden agenda
    Share ideas, information, wisdom
    Pushing too had? Ease off
    Stay focused
    Track, advertise, attract
    Consider others’ ideas
    Don’t forget what’s in it for the vendor




©2008 G Shea     Beta Programs PMI-Madison      24
The Ultimate Goal
   Make a successful project of
   beta participation




©2008 G Shea       Beta Programs PMI-Madison   25
Acknowledgements
    Paul Radke, PMI
    Bucky Wall, Blackbaud
    Ken Sutton,Harley Davidson
    Mahmood Rad, Harley Davidson
    Noel Skarpmoen, WUWM Radio
    Mary-Jane Jarvis-Haig, Hudson
     Bay Company


                                            Graphics by YKDesigns
©2009 G Shea       Beta Programs and Proj Mgmt                      26

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Beta Programs And The Project Manager

  • 1. Beta Programs and the Project Manager Gary Shea www.garyshea.com ©2008 G Shea Beta Programs PMI-Madison 1
  • 2. Objective Show project managers the value of participating in beta programs ©2008 G Shea Beta Programs PMI-Madison 2
  • 3. Topics  Definitions  Examples  Benefits  Gotchas  The Role of the Project Manager  Exercises  Preliminaries  Advice  A Process  The Ultimate Goal  PMBOK Connections  Questions ©2008 G Shea Beta Programs PMI-Madison 3
  • 4. Definition - What is a Beta?  Early usage  Test non-  Pre – General development –  Sales / marketing Availability  Support  Not production  Delivery  Not buggy code  Unique  Partners’ configurations readiness period  Customer perspective ©2008 G Shea Beta Programs PMI-Madison 4
  • 5. Benefits?  For the organization  Product awareness and knowledge  Critical business functions  Competitive advantage  Vendor contacts  Vendor relationship  $avings ©2008 G Shea Beta Programs PMI-Madison 5
  • 6. Benefits?  To Project Manager  Gain knowledge of the business  Be able to make a difference  New contacts  Visibility  Travel  Have more fun ©2008 G Shea Beta Programs PMI-Madison 6
  • 7. Preliminaries (for the Project Manager)  Be a pro-active project manager  Be an investigator  Get the lay of the land  Configuration Management  Dig in  Determine what is critical  Get the user perspective  Moving targets – stay current  Who? Get to know them. ©2008 G Shea Beta Programs PMI-Madison 7
  • 8. A Process (for the organization)  Interest  Negotiation  Qualification  Implementation  Closure ©2008 G Shea Beta Programs PMI-Madison 8
  • 9. A Process: Interest  Learn organization environment  Identify core product set  Your interests  Identify possibilities (questionnaire)  Organization needs, directions, sponsorship  Sketch out project or 2: include timing, resources, benefits ©2008 G Shea Beta Programs PMI-Madison 9
  • 10. A Process: Negotiation  An internal process – gaining support for the project  Evaluation of the next release – why early access is essential  Executive approval  Resources earmarked  Expectations set ©2008 G Shea Beta Programs PMI-Madison 10
  • 11. A Process: Qualification  Vendor may seek you out  You may have to sell – Why essential? Resources ready. Smooth sailing thru legalities, sponsorship… ©2008 G Shea Beta Programs PMI-Madison 11
  • 12. A Process: Qualification  Make case – paperwork, plan, schedule, meet deadlines, be pro- active and clear  Keep your team involved and informed ©2008 G Shea Beta Programs PMI-Madison 12
  • 13. A Process - Implementation  Track activities & refine plan: what needs to be done – product and documentation shipments, installation, usage, meetings, training, reporting, issue management, test cases and tree  Enjoy the intensity  Report and resole issues, provide feedback. Make a difference.  Stick to schedule, meetings, checkpoints  Take good notes. ©2008 G Shea Beta Programs PMI-Madison 13
  • 14. A Process: Closure  Final report – jointly written. Team reviewed. Summarize issues, recommendations, …  Lessons learned.  Dot Is cross Ts all paperwork complete  Make recommendations on going into production  Report to sponsor ©2008 G Shea Beta Programs PMI-Madison 14
  • 15. PMBOK Connections  Configuration  Work Breakdown Management Structures  Stakeholders  Project phases  Cross functional  Feedback team  Closure  Decentralized team  Lessons learned  Scope management  Successful projects  Dependencies ©2008 G Shea Beta Programs PMI-Madison 15
  • 16. PMBOK – WBS Examples  Evaluate environment for prerequisite products, system programmer, ½ day  Upgrade prerequisite product to next version, separate dependent project  Evaluate user guide (200 pages) – 3 days, four end users  Interview end users – business analyst, 1 day  …. ©2008 G Shea Beta Programs PMI-Madison 16
  • 17. Real Life Example – Hudson Bay Company  Canadian retailer uses BI for applications  Example Top 50 Selling Products  Qualifies for Teradata Beta program  Five times participant ©2008 G Shea Beta Programs PMI-Madison 17
  • 18.  Selectively participates depending on new function  Driven by project managers – “they know apps best and make case to senior management” ©2008 G Shea Beta Programs PMI-Madison 18
  • 19. Real Life - Blackbaud  Provides software for non-profits – Raisers’ Edge  Local users: MSO, Wisc. Public TV  Beta is main activity of Stabilization phase  Processes refined over the years  Fifty early user customers  Formal agreements  Beta Bucks, production environment ‘handholding”  Recruits through trade shows, user groups  Function specific, phased, short duration ©2008 G Shea Beta Programs PMI-Madison 19
  • 20. Real Life – Harley Davidson  Internal Engineering betas  Roll out of tools and processes (e.g. issue tracking and risk assessing tool)  Borrowed modules from sister division  Best practices ©2008 G Shea Beta Programs PMI-Madison 20
  • 21.  Tweaking and tuning, refinement  User acceptance (best case they embrace new product)  Project oriented ©2008 G Shea Beta Programs PMI-Madison 21
  • 22. Gotchas  Organizational goal: minimal change  Workarounds: pilots, proof of concepts, test environment  Mismatch of PM / SDLC rigor  Solutions: understood up-front, clear contract, flexibility  Mismatch of needs (vendor / customer)  Solutions: narrowly focused objectives, “next time” ©2008 G Shea Beta Programs PMI-Madison 22
  • 23. Exercises  Identify core functions, products, processes  …..  …..  …..  Configuration (e.g. Oracle, Teradata, Blackbaud)  …..  ….. ©2008 G Shea Beta Programs PMI-Madison 23
  • 24. Advice  Think quality and process improvements  No hidden agenda  Share ideas, information, wisdom  Pushing too had? Ease off  Stay focused  Track, advertise, attract  Consider others’ ideas  Don’t forget what’s in it for the vendor ©2008 G Shea Beta Programs PMI-Madison 24
  • 25. The Ultimate Goal  Make a successful project of beta participation ©2008 G Shea Beta Programs PMI-Madison 25
  • 26. Acknowledgements  Paul Radke, PMI  Bucky Wall, Blackbaud  Ken Sutton,Harley Davidson  Mahmood Rad, Harley Davidson  Noel Skarpmoen, WUWM Radio  Mary-Jane Jarvis-Haig, Hudson Bay Company Graphics by YKDesigns ©2009 G Shea Beta Programs and Proj Mgmt 26