Big data making complex things simpler

MIT Sloan Executive Education

Işıl Tabağ
Top Global Education
August 2012

Open Enrollment Programs File

Işıl Tabağ - Top Global Education

 Institution: MIT Sloan Executive Education

 Dates: Oct 30-31, 2012| Apr 02-03, 2013| Oct 15-16,
2013

 Certificate Track: Management and Leadership

 Location: Cambridge, Massachusetts

 Tuition: $2,900 (excluding accommodations)

 Program Days (for certificate credit): 2

 Today, businesses can measure their activities
and customer relationships with
unprecedented precision. As a result, they are
awash with data. This is particularly evident in
the digital economy, where clickstream data
give precisely targeted and real-time insights
into consumer behavior, but leading edge
companies in every industry are using big data
to replace intuition and guesswork.


 This new executive program prepares you to
understand and lead this revolution in your
organizations by:


 collecting many different forms of information
gathered from inside and outside your
organization


 developing new knowledge from that
information, for example, discovering patterns
of customer behavior


 using this information in a collaborative way to
improve both productivity and strategic
decision making in real time.


 Based on research in MIT’s Media Lab and the
MIT Center for Digital Business, Professors
Erik Brynjolfsson and Sandy Pentland will
explore how big data changes the way IT
interacts with the rest of the organization,
cutting across business units and functions to
create new value, and how it can have a huge
impact on business results. They draw on the
world-leading research that has made the big
data revolution possible.


 Through examples, case studies, and
discussion in buzz groups, participants will
learn

how organizations are using big data
effectively in fields as diverse as marketing,
retailing, branches of government and
healthcare.


 The program will encourage participants to
apply these concepts in the context of their own
organizations—including defining problems
that could benefit from the application of big
data concepts, brainstorming sources of data,
and designing experiments to collect and
analyze data in ways that are acceptable to
customers—to create new value.


 Senior management
 CTO
 Chief Marketing Officer
 Customer relationship people
 Business Intelligence
 Government Security
 Entrepreneurs
 Web Analytics


 How several key technologies and applications
are driving the big data revolution.

 How nanodata and nowcasting can be used to
improve forecasts and predictions

 Common pitfalls in using big data


 The design of controlled experiments to sort
out causality

 Specific case examples from retailing,
marketing, real estate, human resources and
other applications

 How to recognize opportunities in your own
industry or function


 The organizational and cultural complements and
inhibitors to the data-driven decision-making.

 How to use the Matrix of Change tool to plan and
executing a transition to a data driven organization

 The roles of privacy and data ownership

 Develop a concrete action plan


 MIT SLOAN EXECUTIVE PROGRAMS

 Open Enrollment Programs
Tel: 617-253-7166
Fax: 617-253-6773
Website: http://executive.mit.edu/openenroll
ment
E-mail: sloanexeced@mit.edu


 Işıl Tabağ

 E-mail: isiltabag@okulariyoruz.biz

 SKYPE: isiltabag


Big data making complex things simpler

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