The document discusses the policy context and public-private partnership (PPP) for big data in Europe. It outlines three strategic objectives: 1) EU leadership in big data technologies through increased investments, 2) creating a data market, and 3) creating a thriving data economy to drive growth and jobs. The Big Data Value PPP aims to mobilize and transform both IT and user industries to break a new path for growth. It takes a broad, horizontal approach to address data challenges across many domains through synergies between industries, other PPPs, societal challenges, and regional initiatives. Earth observation data is discussed as an underutilized resource that could benefit sectors like smart farming, renewable energy, and climate prediction through the Big