Blaut - Defining the Digital Future
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Blaut is a Finnish digital strategy, service design, and marketing consulting company founded in 2002, with a registered entity, blautinc oy, established in 2010. The company is led by Janne Aaltonen, who has over 15 years of experience in the digital industry and has collaborated with various award-winning production companies. The document emphasizes the importance of adapting to changing consumer behavior and focusing on individual user experiences to maintain a competitive advantage in the digital landscape.
Blaut - Defining the Digital Future
- 2. Blaut! A digital strategy, service design and marketing consulting company! Blaut Network! – The biggest Finnish digital freelancer professionals network! – Co-operation with the most awarded production companies! Founder, Janne Aaltonen, over 15 years of experience:! – Grey Interactive! – Spray Network! – Razorfish Helsinki! – Razorfish New York! – Louder! – Rientola! – Zeeland Helsinki! – Aaltonen & Vuorela! Company founded in 2002! Blautinc Oy registered in 2010! Office at Tarkk’ampujankatu 11, Helsinki!
- 5. Consumer behaviour is changing rapidly. Individuals dictate the content of the brands.!
- 6. Facebook and other major services set the bar for the user experience. Globally and locally.!
- 7. Content won’t be received collectively anymore. We have to focus on individual needs of the users.!
- 8. Platforms are becoming available for everyone. Competitive advantage will lie in user experience.!
- 9. Good advertising can’t save the bad service. Service design can.!