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Boostyourconversions
by40%andmore
withthese10growth
hacking ps
Didyouknowthatthere
areeCommerce
businessesthatincrease
theirsalesandnumber
ofleadsliterally
EVERYSINGLEDAY.
Don’tbelieveit?
Believinghasnothingto
dowiththat.It’salla
maeroftesngyour
websiteandconstantly
improvingyourbusiness
basedondata.
You’reright!
Readour
10op mizaon ps
ttofindouthowyou
yourselfcanstart
improvingtodayand
howtomakesurethat
youhavepickedthe
rightpath.
1 RefineyourCalltoAcon
Youhavegonetogreatlengthstodesignyournewlanding
page.Ithasengagingcopyandgraphics.But…whereisthe
bu on?Wecan’tseemtofindit…
CALLTOACTION
Don’thideyourCalltoAcon!
·Makeitstandoutwithcolorsand
properplacement
·Getstraighttothepoint(e.g.instead
of“Go”-“Esmatemymonthlypayment”)
··Givethemavoice(e.g.insteadof“Sign
up!”-“Signmeupfornewsle er”)
CTA
Whydiditwork?
DON’T
STOP
US
2 Don’tstopyourvisitorsfromconverng
Somemesallittakesto
improveconversionisto
removeonewebformfield.
That’spreciselywhatgrowth
hackingexpertNeilPateldid,
ge nganincreaseof26%.
Becauseheremovedoneofthe
barriersthatkepthisviewers
fromconverng!Ifyouwantto
increaseconversion,cutoutall
unnecessaryfieldsandstepsthat
leadtopurchase,signupetc.
Hereareafewthingsyoucandoinyour
eCommercestoretoremovebarriers:
·Makeyourcheckoutprocessfocused-don’tuse
pop-upsoraskforanewsle ersignupatthe me
theusermakesapurchase
·Useanalycstools-findoutwhenyourusers
bouncefromyourwebsite
··Allowyourcustomerstosavethecartcontentand
completethecheckoutlater
·Introduceinlineformvalidaon
3 Getyourselfbrandambassadors
What’soneofthebestwaystouseofflinechannelsto
increaseonlineconversions?
Togetbrandambassadors!Somemesallittakesistogive
awayproductsforfreetosomeindividualsinexchangefor
spreadingtheword.ForMaker’sRow,brandambassadors
proved40%moreeffecvethanotherchannelsingenerang
leads.
4 Makeyourselfstandout
Howcanyou
disnguishyourself?
Byofferinguniquewaysoflead
generaonandengagingusers.
Takealookattheseexamples:
·Theso warehouseChopChop
developedacalculatorthatallowsyouto
esmatethecostoftheirservices.
··BenefitCosmecsulizes
user-generatedcontentbydisplaying
Instagrampostsfromtheirfansontheir
homepageinrealme.
Suchpotenallyviralwaysofengaging
andconverngaretheessenceofgrowth
hacking!
5 Ifit’srepe ve,automateit
AccordingtoMarketsandMarkets,
themarkengautomaonso ware
marketissettogrowattherateof
9%through2019.
Howcanyoujoincompaniesthatwanttousedatatoautomate
processesandgetaheadofcompe on?
·Usemoderninventorymanagementsoftwaretoinstantly
provideyourclientswithpersonalizedcatalogsbasedontheir
previouspurchases.
·Automatetheprocessofsendingemailstoyourleads.
6 1234567isbe erthanalot
Ourproductwillhelp
yougreatlyincreaseyour
sales.
Ourproductwillhelp
youincreaseyoursales
by54.5%inthefirst
6weeksofuse.
Whydoesoneofthesesentencesabovesoundmoreconvincing?
Mostofthe me,userslikethe
laerawholelotofmore.
That’sbecausespecific
informaonseemsmore
trustworthy.
WWithGoogleAnalyticsandother
researchtools,youhaveplentyof
data.Useitandbespecificabout
whatyouoffer!
7 Thethreesecondsthatmaermost
Whenthepageloadsmore
than3seconds,the
abandonmentratereaches
20%,accordingto
Kissmetrics.Scary,isn’tit?
Whatcanyoudoaboutit?
·Tryvarioustechniquesof
decreasingthepageloadof
yourwebsites-itreallymakes
adifference.
··Usethe3secondruleto
inspireyoutousegreat
imagesinyourdesign.
Stunningimagesmakeallthe
difference!
8 It’samaerofperspecve
Didyouknowthatmerelypresenngyourofferinaproper
waycanmakeallthedifferencebetweenaconversion
machineandaconversiondesert?
Listentothisstory...
AstudybyUnbounceshowstheresultsofmeddlingwith
variouspricingplans.
AAtfirst,onlya$30monthlyplananda$299yearlyplanwere
available.Thelaeraccountsfor60%ofpurchases.
Subsequently,anew$289yearlyplanwasintroducedthatonly
hadcorefeaturesoftheproduct.Themonthlyplanwasalso
strippedofextrafeatures.Asaresult,the$299plangoteven
morepopularandaccountedfor86%ofpurchases-justasit
wasintended!
Thinkabouthowyoucanusethistechniqueonyourwebsite.
9 Dotheyfeelliketheymissoutonyou?
Anaveragepersonwouldbemuchmore
saddenedbythelossof$1000thanmade
happierbygaining$1000.It’scalledloss
aversion.Whydoesitmaerforyour
eCommercebusiness?
Becauseyoucanusethistechniqueto
increasesalesandconversions!
·LargeeCommercestoresprovide
informaononhowmanyunitsofany
givenproductarele tocreatethe
feelingofurgency.
··Othermethodsofachievingasimilar
effectsarecountdowns,certaincolors
(red)andexclamaonmarks.
10 Don’ttrytoguess.Test.
Don’tjusttakeourwordforanyofthese
techniques.Testthemyourself.With
MagentoextensionssuchasCreareAB
orA/BTesngorthefreewebtoolssuch
asGoogleAnalycs,PiwikandClicky
youcandoA/Btestsforanyofthe
ideas.
Wait…whatareA/Btests?
It’sawayofcomparingtwoalternaves.
Forexample,youcan:
1.Findapossibleflawinyoursite.
2.Createanewimprovedversionofthesite.
3.Direct50%oftraffictoeachofthem.
4.4.Compareconversionstopickthebe erone.
OthertoolsthatcanhelpyouwithA/Btesng
areSaaSservicessuchasUnbounceor
Kissmetrics.
Neverstopsearchingfornew
waysofincreasingyour
conversionsandtestingyour
ideas.
by
Thanksforreading!

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Boost your conversions by 40% and more with these 10 growth hacking tips!