Call to action 2015 final - final
Download as PPTX, PDF0 likes1,023 views
This document discusses the important role that brand plays in conversion rate optimization (CRO). It notes that brand represents the promised experience based on how a product or service is mentally represented. It then provides examples showing how strong brands like Amazon Prime create loyalty that reduces cross-shopping between retailers. The document argues that brand has a nonlinear impact on value and revenue, and that CRO efforts should not hurt the brand's promise of experience. It aims to convince readers that optimizing both brand and CRO can have the greatest impact on acquiring and retaining customers.
Call to action 2015 final - final
- 1. The Role That Brand Plays in The Conversion @wilreynolds
- 2. Brand & It’s role in CRO
- 3. Brand: Promise of an Experience, based on a mental representation of a product or service.
- 7. Check it out at Fallen.io
- 9. I “converted” because of 1 – A Subtle Suggestion 2 – 10x Content 3 - Value
- 10. Who is the best CRO?
- 14. I’ll out “CRO” any of YOU
- 16. © 2015 Seer Interactive • All Rights Reserved • Page ‹#› The company’s analysis of Prime versus non-Prime members’ cross- shopping behaviors found that less than 1% of Prime members are likely to consider other mass-market retail sites — Walmart.com and Target.com, for example — during the same online session. An Amazon shopper without a Prime membership is 8 times more likely than a Prime member to cross-shop between Amazon and Target.com in the same session.
- 17. © 2015 Seer Interactive • All Rights Reserved • Page ‹#›
- 21. My Ass!
- 22. Wanna talk Kindle vs Books?
- 23. We hate this
- 24. He gave us this
- 25. X CRO
- 26. CRO, understands friction, removes it. That is a Business Function, not a web function.
- 27. MS Video
- 28. The parallels Winning With Why
- 30. Get me more leads
- 31. © 2015 Seer Interactive • All Rights Reserved • Page ‹#› In fact, the last thing they need is more leads. Why? Because they treated the last thousand or so like garbage
- 34. You don’t get to ask me why!
- 35. Gimme more Leads
- 36. Defy Convention
- 37. Seer’s Lead form Old vs new 1 step vs 18 steps
- 38. Lose the battle & Win the war
- 39. Why would we purposefully decrease our conv. rate?
- 40. Saved me 1 hire Increased time with the right leads Increased Conv. Rate
- 42. Find the root problem by Asking the right questions
- 43. Inserting an “SEO” at a non “SEO” table
- 45. Lighting
- 46. IVR
- 48. The parallels External Factors Impact
- 49. I need you to improve my Product Customer Service Brand
- 50. CAN WE AGREE THEY IMPACT CONVERSIONS
- 52. I HELP YOU GET CUSTOMERS
- 53. I HELP YOU GET & KEEP CUSTOMERS
- 54. Seer Lost $600,000 in revenue in lost projects in 2015.
- 55. How would you optimize my business
- 56. How involved are you in the CRO of Client Happiness? Retention? Profitability?
- 57. COULD YOU BE?
- 58. New lens: We de-risk marketing decisions
- 59. Being tasked with winning battles
- 63. MAIDS LOST WEIGHT WHEN TOLD THAT THEIR DAY TO DAY IS
- 64. I DE-RISK MARKETING DECISIONS
- 66. UNDERESTIMATE
- 67. NON LINEAR IMPACT OF BRAND
- 68. 4 MIL/YR - BRAND
- 69. BRAND = VALUE
- 75. Hurt the brand? Help the brand?
- 78. Content is a commodity Unless your BRAND has told me otherwise HBR – changed the biz model
- 79. HBR GIVES ME A SCENT
- 80. Makes me think about these
- 81. Great SEO, Like Great CRO can be bad long term for the customer
- 83. Awesome CROs create lazy marketers
- 84. Exit Popups are easy
- 86. Something that makes me feel like this
- 88. X our budget
- 90. Still not believing brand impacts CRO?
- 91. Brand, the promise of an experience… Apple vs Comcast Can we agree?
- 92. Which company would you let crack you open and put in a pacemaker?
- 93. Wrap Up
- 94. Brand decides to end this
- 95. And start this…