RCS Part 2 - Doin it, Getting to SEO Strategy, and How to get the web to fall in love with us
Download as PPTX, PDF19 likes12,285 views
The document reflects on SEO strategies and the challenges faced in content marketing versus inbound marketing. It discusses tactics for improving visibility and engagement, emphasizing the importance of respect among disciplines and the need for collaboration with PR firms. Key lessons include the value of timely content, strong relationships, and the use of creative marketing techniques to gain coverage and links.
RCS Part 2 - Doin it, Getting to SEO Strategy, and How to get the web to fall in love with us
- 1. #MozCon Wil Reynolds The Internet Hates Us, can #RCS fix that?
- 3. @wilreynolds #RCS – Facts & Figures
- 5. @wilreynolds
- 6. @wilreynolds
- 7. @wilreynolds
- 8. @wilreynolds There’s an SEO in the room!
- 9. @wilreynolds
- 10. @wilreynolds Man in the mirror
- 11. Inbound Marketing vs SEO vs Content Marketing @wilreynolds
- 14. http://www.flickr.com/photos/mcgarry/ Drunk guy in front of a bull?
- 15. You can’t change your title you must.. @wilreynolds
- 17. @wilreynolds
- 18. @wilreynolds
- 24. There is no “Just” -TomC @wilreynolds
- 25. @wilreynolds
- 26. Doing Content for SEO vs Doing Content for Love @wilreynolds
- 28. @wilreynolds
- 29. This year I read these books @wilreynolds
- 30. @wilreynolds
- 31. @wilreynolds
- 32. @wilreynolds
- 33. @wilreynolds
- 34. @wilreynolds
- 35. @wilreynolds
- 36. Bring me a problem @wilreynolds
- 38. @wilreynolds
- 40. @wilreynolds
- 41. @wilreynolds
- 43. Who? Mailing Pins? How Much? How Long? Skill Sets? The PITCH! @wilreynolds
- 44. @wilreynolds
- 45. @wilreynolds
- 46. Are agencies better content marketers than SEOs? @wilreynolds
- 47. 42 Entertainment (ain’t on Twitter) @wilreynolds
- 49. @wilreynolds
- 50. @wilreynolds Footrace, will they learn IFTTT, Vlookups, Tech
- 51. @wilreynolds before we learn Storytelling, Pitching, Jour nalism, Branding
- 53. They are starting to get it @wilreynolds
- 54. @wilreynolds
- 55. @wilreynolds
- 57. @wilreynolds
- 58. @wilreynolds
- 59. @wilreynolds
- 60. @wilreynolds
- 61. @wilreynolds
- 62. @wilreynolds
- 63. We work on search engine optimization @wilreynolds
- 64. @wilreynolds
- 65. Never pitch b/c there was no “volume” @wilreynolds
- 66. Links to Youtube don’t pass “juice” @wilreynolds
- 67. No one converts from image search @wilreynolds
- 69. @wilreynolds
- 70. @wilreynolds
- 71. @wilreynolds
- 72. @wilreynolds
- 73. 73
- 74. 74
- 77. @wilreynolds
- 79. @wilreynolds
- 80. @wilreynolds
- 81. @wilreynolds
- 82. @wilreynolds
- 84. “I don’t know how to pitch” @wilreynolds
- 85. @wilreynolds
- 87. @wilreynolds
- 88. @wilreynolds
- 89. @wilreynolds
- 91. @wilreynolds
- 93. @wilreynolds Link Juice - Get in My Belly
- 95. 1 person RT’ed it (no outreach) @wilreynolds
- 96. @wilreynolds
- 98. @wilreynolds
- 102. @wilreynolds
- 103. @wilreynolds
- 105. @wilreynolds
- 106. @wilreynolds
- 109. @wilreynolds
- 110. @wilreynolds 10% Facebook 6.2% Twitter 5.4% Google 4.2% Gizmodo 4.1% Mashable 2.6% Lifehacker 2.5% HackerNews 1.1% Wired Mag
- 111. @wilreynolds
- 114. @wilreynolds
- 115. @wilreynolds
- 116. @wilreynolds
- 117. @wilreynolds
- 118. Keep it in the news cycle, missed opp @wilreynolds
- 120. Learnings @wilreynolds • PR firms able to get it to move after pick up • Responsive is KEY • TC & Wired scrutinized every source • Better QC on data/sources if you go big • RCS can cost $$ • Assets will build links in your sleep • Update it go back to journalists for more coverage • Make it indexable (if search volume exists) • Get on the radar of people OUTSIDE the circle • HOSTING, HOSTING, HOSTING • Wish - Paid promotion (Twitter)
- 121. How much did it cost? @wilreynolds
- 123. I don’t have $25k!!! @wilreynolds
- 124. Do you have $2k? @wilreynolds
- 126. Learnings @wilreynolds • Hire a PR firm for brainstorm • Scale it, pitch bigger for SERP impact • Call it a “flash mob” for good and get press • Call it a meetup get none • Words Matter • Use quotes from pubs to give a reason to go back w/ a story • Relationships Matter
- 128. @wilreynolds
- 131. @wilreynolds
- 132. @wilreynolds
- 133. @wilreynolds
- 134. @wilreynolds
- 135. Learnings @wilreynolds • Proof of concept (Google Maps, FREE) • Get someone to bite • Iterate quickly, level up • Leverage “as seen on TV” • Appeal to common good (Boston) • PR - get them in early • PIVOT, PIVOT, PIVOT • Safety, Bike Thefts, Mobile Phone Thefts, Hit & Runs, Crowdsource
- 136. NHL.com + Psychic Site LINKS BABY! @wilreynolds
- 137. Learnings @wilreynolds • Be Relevant, who is going to win the Stanley Cup? • Be Timely • Have “fun” with the brand • PIVOT – think of your target audience bigger than your target demographic
- 139. Learnings @wilreynolds • Watch Haro • Get to know your client • Client “Chit chat” has value
- 141. @wilreynolds
- 142. @wilreynolds
- 143. @wilreynolds
- 144. @wilreynolds
- 145. Learnings @wilreynolds • Know who feeds the big news sites • Easier to pitch the smaller ones • Know what other sites an author writes • Will get you big links
- 147. STD $1,000 in “product” $3,000 in shipping @wilreynolds
- 148. Learnings @wilreynolds • Prep, prep, prep • Have a reason to do it • Wanted anchor text • Get complimentary businesses on board • More links, decrease cost • Give a “did you miss” it post = 50% off drove sales • Reminder countdown + email newsletter growth • Email signups showed this was going to be big • Real reason to connect with bloggers • 6,000 visitors / min for 10 min = PROBLEMS :)
- 149. RCS is for people with big budgets @wilreynolds
- 150. BULL! @wilreynolds
- 151. Local friends: site:.edu card "where to use" "off campus" @wilreynolds
- 152. @wilreynolds
- 155. @wilreynolds
- 156. @wilreynolds
- 157. @wilreynolds
- 158. @wilreynolds
- 160. WINNER! @wilreynolds
- 161. @wilreynolds
- 163. @wilreynolds Strategies don’t hit HR’s
- 164. Competitor Convo @wilreynolds “They’re doing what”??
- 165. Here are your tools @wilreynolds
- 166. @wilreynolds
- 171. @wilreynolds
- 172. @wilreynolds
- 173. @wilreynolds
- 174. @wilreynolds
- 175. @wilreynolds
- 176. @wilreynolds
- 177. @wilreynolds
- 178. @wilreynolds
- 180. @wilreynolds
- 181. @wilreynolds
- 182. @wilreynolds
- 183. @wilreynolds
- 184. @wilreynolds
- 186. @wilreynolds
- 188. @wilreynolds
- 189. @wilreynolds
- 192. @wilreynolds
- 193. @wilreynolds
- 194. @wilreynolds Prey
- 197. @wilreynolds
- 198. @wilreynolds
- 199. @wilreynolds
- 201. @wilreynolds
- 202. What else would I want to know immediately? @wilreynolds
- 203. @wilreynolds
- 204. @wilreynolds
- 205. Site:yoursite.com porn, sex, viagra, insurance @wilreynolds
- 206. @wilreynolds
- 207. WMT Alerts to Phone @wilreynolds
- 209. Push to evernote in case it goes down @wilreynolds
- 210. Popular Infographics find it then set new links alert @wilreynolds
- 214. @wilreynolds
- 215. @wilreynolds
- 216. Imagine once a month open evernote @wilreynolds
- 217. CEO mentions, new links to your assets, competitors assets, bylines of competitor interviews, brands being pushed by competitors, reporters covering new pieces your industry, copied images from your site to reclaim, where competitors are commenting, popular infographics, people posting on reddit, what got hot on reddit, new preso’s uploaded on slideshare, on and on @wilreynolds
- 219. #MozCon