The Intersection of Public Relations & SEO
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The document discusses the challenges in SEO and PR, emphasizing the importance of client control and building genuine relationships rather than relying on traditional link-building tactics. It highlights the necessity for creating valuable content that resonates with consumers instead of churned press releases. Various tools like Muck Rack, TweetDeck, and BuzzSumo are mentioned as resources for tracking journalists and crafting effective outreach strategies.
The Intersection of Public Relations & SEO
- 3. 3 @wilreynolds want to Fight For client control
- 4. 4 @wilreynolds Fight for TheirCustomers
- 5. 5 @wilreynolds Beliefthat SEOsare MORE THAN…
- 7. @wilreynolds How long was a list of PR sites going to be the way to victory?
- 8. @wilreynolds
- 10. @wilreynolds Are these your “Link Builders”
- 11. @wilreynolds Who woke up this morning hoping to get a spam email or a press release?
- 12. @wilreynolds
- 14. @wilreynolds
- 15. @wilreynolds
- 17. @wilreynolds You created an infographic @wilreynolds
- 18. @wilreynolds “You created an infographic” @wilreynolds
- 19. @wilreynolds
- 20. @wilreynolds
- 21. @wilreynolds
- 22. @wilreynolds
- 24. @wilreynolds Territory! Who’s win is it?
- 26. @wilreynolds PR?
- 27. @wilreynolds The Role of Social
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- 32. @wilreynolds Unlock SocialUnlock SEOUnlock PR https://www.flickr.com/photos/lynnder/
- 33. @wilreynolds The Mix is a MUST! https://www.flickr.com/photos/lynnder/
- 34. @wilreynolds No one is waiting for your release! https://www.flickr.com/photos/mike52ad/
- 35. @wilreynolds Your Forced Stories are a blur https://www.flickr.com/photos/mike52ad/
- 36. 36 @wilreynolds Traffic drivingis not taking care of your customer!
- 37. 37 @wilreynolds
- 38. @wilreynolds
- 39. @wilreynolds
- 41. @wilreynolds
- 42. @wilreynolds
- 44. @wilreynolds
- 46. @wilreynolds Relationshipsare Fragile https://www.flickr.com/photos/filtercollective/
- 47. @wilreynolds SEO’s why must you scale everything?
- 48. 48 @wilreynolds Built a CLICK!
- 49. 49 @wilreynolds Lost a CLIQUE!!
- 50. 50 @wilreynolds
- 51. @wilreynolds
- 52. 52 @wilreynolds
- 53. @wilreynolds Do it again!
- 54. @wilreynolds
- 55. 55 @wilreynolds “According to a recent study”
- 56. 56 @wilreynolds Brand as Publisher
- 57. @wilreynolds Write content people want, NOT Press ReleasesNOT churned content on a calendar
- 58. @wilreynolds Where are these guys?
- 59. @wilreynolds Where are these guys?
- 60. @wilreynolds Where are these guys? Whole lot of 0’s
- 69. © 2014 SEER Interactive | All Rights Reserved page 69 http://muckrack.com/whoshared/ • Helps you see what content journalists have shared • Find journalists for publications • + Run through twtrland • + Make an alert for Jornalist and story MuckRack
- 70. Muckrack
- 71. Muckrack
- 72. © 2014 SEER Interactive | All Rights Reserved page 72 https://tweetdeck.twitter.com/ • Lets you manage your list of journalists • Lets you track people sharing your assets TweetDeck TweetDeck
- 73. TweetDeck
- 74. TweetDeck
- 75. TweetDeck
- 76. TweetDeck
- 77. TweetDeck
- 78. TweetDeck
- 79. TweetDeck
- 80. @wilreynolds Backwards HARO Search
- 81. © 2014 SEER Interactive | All Rights Reserved page 81 http://twtrland.com/ • Individual’s famous words • Company accounts (audience interests) • Who your target journalist engages with Twtrland Twtrland
- 82. Twtrland
- 83. Twtrland
- 84. Twtrland
- 86. FollowerWonk
- 87. FollowerWonk
- 88. FollowerWonk
- 89. FollowerWonk
- 90. @wilreynolds Are your competitors followed by more journalists?
- 91. © 2014 SEER Interactive | All Rights Reserved page 91 http://www.facebook.com/ Facebook Graph Search Facebook
- 92. © 2014 SEER Interactive | All Rights Reserved page 92 http://www.buzzsumo.com (Popular content for sites / competitors) Buzzsumo Buzzsumo
- 93. © 2014 SEER Interactive | All Rights Reserved page 93 http://www.buzzsumo.com (Popular content for sites / competitors) Buzzsumo Buzzsumo
- 94. © 2014 SEER Interactive | All Rights Reserved page 94 http://www.buzzsumo.com (Popular content for sites / competitors) Buzzsumo Buzzsumo
- 95. © 2014 SEER Interactive | All Rights Reserved page 95 http://www.buzzsumo.com (Popular content for sites / competitors) Buzzsumo Buzzsumo
- 96. © 2014 SEER Interactive | All Rights Reserved page 96 http://www.buzzsumo.com (Popular content for sites / competitors) Buzzsumo Buzzsumo
- 97. @wilreynolds Feeder vs Feedee @wilreynolds
- 102. @wilreynolds Don’t go it alone
- 103. @wilreynolds Be a Pal to your friends in SEO, we’re stronger together