Brighton University: Managing reputation online
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This document discusses managing one's online reputation through social media. It provides tips on using social networks like LinkedIn and Twitter to be found online, understand your online networks, choose what information to share publicly versus privately, and use tools to manage your online presence. The document recommends completing profiles, joining groups, sharing useful content, and maintaining an online presence across multiple networks and platforms to effectively manage your personal online reputation.
Brighton University: Managing reputation online
- 1. Managing Personal Online Reputation @amayfield Brighton University 9 November 2012
- 2. So, I wrote this book http://goo.gl/sn8r4
- 3. My new chapters would be... http://goo.gl/sn8r4
- 4. Being found First impressions What you do What others say Earning attention A reputation for... Public and private self Bad things
- 5. The ingredients of managing online reputation http://goo.gl/sn8r4
- 7. Social media revolution image (cc) Annalisano | Flickr
- 9. “New’ social networks http://goo.gl/fLYOj
- 10. “What you know or don’t know about networks...”
- 11. Due diligence vs Realising value vs Shameless self- promotion
- 12. 9 rules for managing your web shadow
- 14. Be the best & first source about yourself
- 17. LinkedIn Maps
- 18. Be present 4
- 19. http://flavors.me/amayfield Blogs and profile pages http://www.antonymayfield.com/
- 20. Be useful 5
- 21. Choose what to share Choose what not to share
- 22. We create useful data all the time
- 23. Have your own policy on public vs. private
- 24. You’re always on the record 7
- 27. It’s not another world 9
- 33. Working in the network Image: by Masa Kepic aka Paolabililty ©2011
- 36. When to be open When to be closed
- 38. Workflows - Design around attention, sharing and networks - Focus on objectives, with boundaries on time - Open and closed states... image (cc) Lorem Ipsum
- 40. Make Twitter useful - Hashtags: Follow ‘em - don’t over-use ‘em... - Use apps Tweetbot’s best, Osfoora and official Twitter - Search: You’d be amazed... apps also good - Lists: Choose you you need to - Be picky: Prune your network, listen to... make it interesting... - Bonus (Mute... if you can) - Never Tweet in anger Best to walk away and cool down
- 41. Make LinkedIn useful - Groups: Find ones which work - Complete your profile: The for you - and join in discussion more information, the more people can connect with you - Meet-ups: Lots of networking groups start in LinkedIn. - Endorsements: Give them and ask for them. - Connect your profile: Add apps, especially SlideShare if - Maintain your profile: Keep it you create public documents. fresh and change bits to be noticed... - Say why you are connecting People won’t always - Updates Try them out, and remember you post significant news there... - Profile views Look at people’s profiles
- 42. My top apps and social services - Diigo (and its close relation, Delicious) - Evernote: For everything... - Google Reader - for all your feeds - Wordpress: for blogging - Twitter: General serendipity - Flipboard: For reading - best engine... used with Google Reader - LinkedIn: Who? What are they doing? - Instagram: Fun...
- 43. Make the tools work for you
- 44. My favourite tool: Diigo http://www.diigo.com/user/amayfield
- 50. Evernote Diigo Research Twitter search Google
- 51. Google Reader Reeder (Mac, iPad, iPhone) Reading Flipboard (iPad) Instapaper
- 52. MarsEdit (Mac) Blogsy (iPad) Blogging Wordpress ImageWell Tumblr
- 53. 1. Connect the thought “that’s interesting with Blogging the act of writing as closely as you can....
- 54. 2. Be clear about the point you want to Blogging make, make it and quit...
- 55. Scrivener Writing Write or Die AWriter
- 56. SlideShare Scribd LinkedIn Facebook Sharing Flickr Instagram Google+ Amazon
- 60. If you liked this you may also like...
- 61. There’s a book http://goo.gl/sn8r4
- 62. There’s a business talk http://goo.gl/wm54z
- 63. There’s a white paper http://goo.gl/7uT1x
- 64. @amayfield Ta-dah! brilliantnoise.com © 2012 Brilliant Noise - All rights reserved