BTEC First - Research
- 1. Understanding Research BTEC First Award
- 2. Homework – Day in Digital Life • Netflix • Social Media – catching on what you have missed (morning/night) • Instagram, Snapchat, Facebook, Whatsapp, Facetime, Twitter • Snapchat – adding to your ‘story’ • Health – using phone to count steps • YouTube – makeup tutorials • Watch TV (normally as a group or with family, unless it is Netflix)
- 3. What is primary research? • Primary research is new research, carried out to answer specific issues or questions. • It can involve • Questionnaires • Surveys • Interviews with individuals or small groups. • Can you think of two advantages for using primary research?
- 4. What is secondary research? • Secondary research makes use of information previously researched for other purposes and publicly available. • Can you think of two advantages for using secondary research?
- 5. What is qualitative research? • Qualitative research is a type of research that collects and works with non-numerical data and that seeks to interpret meaning through the study of targeted populations or places. A focus group would be an example of a qualitative research method.
- 6. What is quantitative research? • Quantitative research uses numerical data to identify large- scale trends and employs statistics to determine causal and correlative relationships between variables This chart on device access by BARB would be a good example of quantitative research.
- 11. Task • You need to find out what your age group thinks is the best film ever: 1. What primary research methods could you use? 2. What secondary research methods could you use? 3. What qualitative research methods could you use? 4. What quantitative research methods could you use?